Eitan Koter - The Death of Amazon

TrueLife

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Aloha and welcome to a transformative episode where we dive deep into the crossroads of technology, commerce, and human connection. Today, we have the privilege of sitting down with Eitan, a visionary with over two decades of experience navigating the ever-evolving landscapes of media, entertainment, eCommerce, and telecom. As a seasoned founder and CEO who has led startups to NASDAQ IPOs, Eitan embodies the intersection of innovation and leadership, having mastered the art of go-to-market strategies, international sales, and SaaS solutions.

Currently serving as Co-CEO of Vimmi, a groundbreaking video commerce SaaS platform, Eitan is redefining how brands connect with their audiences by transforming video experiences into interactive, shoppable moments that bring the magic of commerce to life across social media, marketplaces, and websites. Through his podcast “eCom Pulse,” Eitan shines a light on the future of eCommerce, distilling insights from industry leaders, tech visionaries, and forward-thinking brands to guide us through this brave new world of digital commerce.

Today, we’ll explore the philosophy that drives Eitan’s vision – one that’s rooted in customer-centric innovation, data-driven insights, and the ethical practices that ground the technology shaping millions of global interactions daily. We’ll delve into how Vimmi isn’t just a platform but a revolution in e-commerce, bridging the gap between human curiosity and the instant gratification of online shopping. Join us as we journey into the mind of a true pioneer, and uncover how video can be more than a medium; it can be a pathway to connection, storytelling, and redefining commerce itself.

• Eitan Koter Bio: Eitan Koter is the Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company providing multi-channel shoppable video and live shopping solutions to brands and retailers. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan is a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce.
• About Vimmi: Vimmi works with brands and retailers to accelerate sales through the power of shoppable video. We offer a multichannel video commerce platform that connects with customers where they prefer to shop. Vimmi helps turn passive viewers into real buyers by making videos shoppable on major platforms like Facebook, Instagram, TikTok, YouTube, Amazon, Twitch, and websites, transforming content into revenue.

Below are Eitan’s social media profile links and other important links to include in the show notes:

1. LinkedIn:https://www.linkedin.com/in/eitankoter/
2. YouTube:https://www.youtube.com/@VimmiCommunications
3. TikTok:https://www.tiktok.com/@vimmi_com
4. Instagram:https://www.instagram.com/vimmi_insta/
5. Facebook:https://www.facebook.com/vimmicom
6. Vimmi's website: https://vimmi.net/
7. Eitan's LinkedIn: https://www.linkedin.com/in/eitankoter/
8. Mastering eCommerce Marketing Podcast: https://vimmi.net/mastering-ecommerce-marketing/
9. Mastering eCommerce Marketing LinkedIn page: https://www.linkedin.com/showcase/mastering-ecommerce-marketing/

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