Pharma Marketing Is Mid With "Black Wellness Marketer" Erica Hawthorne Out Of Patients With Matthew Zachary podcast

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Innehåll tillhandahållet av Matthew Zachary and Matthew Zachary Worldwide. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Matthew Zachary and Matthew Zachary Worldwide eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Out of Patients with Matthew Zachary « »
Pharma Marketing is mid with "Black Wellness Marketer" Erica Hawthorne

8M ago 39:11

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Innehåll tillhandahållet av Matthew Zachary and Matthew Zachary Worldwide. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Matthew Zachary and Matthew Zachary Worldwide eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Erica Hawthorne identifies as a "People-Focused Marketer," has won several industry awards in digital media strategy as a badass "Black Wellness Marketer." I recently heard her speak at a Pharma conference, and she blew the doors of the place, stunning the audience with her no-BS perspective and forthright honesty. She basically tore a hole in space/time, and I had to get her on the program. She joins me in-studio to share her remarkable story, her take on how to "fix" the parts we can, why Pharma Marketing is horrible, and what the "Ultimate Rubix cube" of patient-centricity could be. Even better, Erica is an archetype GenXer, so we throw down the gauntlet on nostalgia, the nineties (which sucked), the eighties (which were awesome), and all the shenanigans you would expect from this show.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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379 episoder

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Pharma Marketing is mid with "Black Wellness Marketer" Erica Hawthorne

Out of Patients with Matthew Zachary

0-10 subscribers

published 8M ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Matthew Zachary and Matthew Zachary Worldwide. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Matthew Zachary and Matthew Zachary Worldwide eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Erica Hawthorne identifies as a "People-Focused Marketer," has won several industry awards in digital media strategy as a badass "Black Wellness Marketer." I recently heard her speak at a Pharma conference, and she blew the doors of the place, stunning the audience with her no-BS perspective and forthright honesty. She basically tore a hole in space/time, and I had to get her on the program. She joins me in-studio to share her remarkable story, her take on how to "fix" the parts we can, why Pharma Marketing is horrible, and what the "Ultimate Rubix cube" of patient-centricity could be. Even better, Erica is an archetype GenXer, so we throw down the gauntlet on nostalgia, the nineties (which sucked), the eighties (which were awesome), and all the shenanigans you would expect from this show.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

… continue reading

379 episoder

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