Beyond the Classroom: Discovering Voice and Vision in Copywriting

Structuring Chaotic Minds

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Season Four of Structuring Chaotic Minds is all about celebrating educators who venture into new spaces—and still make a difference. In this premiere, host Melissa Franklin sits down with Stacy Eleczko, a former teacher turned website and sales copywriter with a passion for strategic brand messaging (and no shady marketing!). Through her deep dive approach, Stacy helps purpose-driven businesses stand out, connecting them with their ideal clients by defining a unique brand story and crafting copy that’s both relatable and compelling.

What sets Stacy apart? She loves working with “good people doing good things,” bringing clarity, authenticity, and genuine impact to every collaboration—without any hype or gimmicks. From one-to-one services and done-with-you programs to brand messaging strategy, website copy, and email marketing, Stacy’s ultimate goal is simple: to position you as the go-to choice while staying true to who you are. And with her background in education, she’s got an edge in creating training and speaking opportunities that resonate.

Ready to transition your own skills beyond the classroom—or simply curious how to capture (and keep!) the attention of your dream clients? Tune in for an inspiring conversation on building brand messaging that feels good, sells well, and is anything but “sales-y.”

Key Takeaways:

• Leveraging transferable teaching skills in entrepreneurship and marketing
• Evoking empathy in brand messaging vs. resorting to manipulative tactics
• Defining the unique brand story that sets you apart in a crowded market
• Why teachers’ knack for coaching and connection makes for standout copy

Connect with Stacy on LinkedIn:
linkedin.com/in/copybystacy

Join us as we discover how educators—and anyone passionate about making an impact—can transform chaos into structured success, one authentic story at a time!

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Kapitel

1. Finding Authenticity in Brand Messaging (00:00:00)

2. Leveraging Educator Skills for Entrepreneurship (00:08:59)

3. Building Authentic Relationships for Success (00:20:00)

4. Structuring Chaotic Minds (00:29:43)