Bästa Jarrett Courtney podcaster (2024)

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The Art of Being Customer Focused: Building Value Beyond Sales - Customer Focused Compilation 27:20

11h ago27:20

27:20

In this insightful episode, we dive deep into the secrets of effective marketing through customer empathy. Our guests reveal why true success in marketing comes from understanding and aligning with customer motivations. We explore actionable strategies like listening to customer calls, gathering real insights, and applying this knowledge into story…

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Unlocking the "No is Not an Answer" Mindset for Success with Volodymyr Korol, VP of Marketing at Creatio 51:24

7d ago51:24

51:24

In this episode, we dive into a powerful mindset: refusing to accept "no" as an answer and finding solutions in every situation. Volodymyr Korol VP of Marketing at Creatio shares how this philosophy has driven success throughout his career and how it applies not just in marketing but in all aspects of life. He provides examples from his journey at …

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Lateral Thinking: The Key to Competitive Marketing with Jevan Taylor, CMO at QC Holdings 55:53

12d ago55:53

55:53

In this episode, we dive deep into the concept of lateral thinking in marketing. Our guest Jevan Taylor, CMO at QC Holdings shares insights from their career, emphasizing the importance of creative problem-solving and looking at data from new perspectives. Through real-world examples and actionable advice, we explore how marketers can leverage fres…

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Tech in Business Compilation with Some of your Favorite Guests 26:17

21d ago26:17

26:17

In this special compilation episode, some of our favorite guests reveal the hidden strategies that have powered their success in marketing and technology. From continuously reinventing oneself to leveraging AI for content creation, these industry leaders share insights into the evolving landscape of digital marketing. Tune in for key lessons on ada…

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Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes 29:28

28d ago29:28

29:28

In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg’s media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evoluti…

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Maintaining the Founder Mentality in a Private Equity-Backed World with Courtney Gould Miller, Marketing, Sales & Customer-Centric GTM Executive at Tribute technology 49:51

1M ago49:51

49:51

In this episode, we dive deep into the challenges founders face when transitioning to larger organizations, particularly those backed by private equity. Our guest Courtney Miller emphasizes the importance of retaining the entrepreneurial mindset while adapting to new corporate environments. They discuss balancing gut-driven decision-making with str…

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The Importance of ADs in Marketing Compilation with some of our favorite guest 26:20

1M ago26:20

26:20

In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the …

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AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org 45:01

2M ago45:01

45:01

In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, crea…

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The importance of team building! Highlights from some of our favorite guests! 21:45

2M ago21:45

21:45

In this episode, we take a look back to some of the guests that brought us the best insight on building effective teams. With summer drawing to an end it’s back to work season and having an effective team is vital for your company's success. From Wendy White to Jill Kellet we go back in time to listen again to this great insight. Full Episode Links…

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End Of Summer Best Moments 2024 22:45

2M ago22:45

22:45

In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of interfunctional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, th…

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Marketing in a Flat World with Wendy White, CMO Daxko 45:44

2M ago45:44

45:44

In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allow…

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Unlocking Interfunctional Coordination with Dawn Mueller, CMO of Vitech Systems Group 44:27

3M ago44:27

44:27

In this episode of The Revenue-Driven CMO, host Chris Mechanic interviews Dawn Mueller, the CMO of Vitech Systems Group. They delve into the importance of interfunctional coordination within a company, explaining how engaging all departments can lead to higher overall profitability. Dawn shares insights on how regular communication with HR, IT, and…

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Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI 51:16

3M ago51:16

51:16

In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strate…

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Achieving Marketing Agility with Kathleen Stockham, CMO of South College 41:37

3M ago41:37

41:37

In this episode, CMO Kathleen Stockham discusses the structure and operation of her lean team at South College. She emphasizes that success doesn't require a large team but rather a group of talented individuals committed to execution and quality work. Kathleen explains how her team's roles and responsibilities are divided, highlighting the signifi…

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Driving Change in Higher Education with Kathleen Stockham, CMO of South College 40:20

3M ago40:20

40:20

In this episode of Revenue Driven CMO, Kathleen Stockham, the CMO of South College, discusses her innovative strategies in higher education marketing. She emphasizes the importance of getting out of the boardroom to engage directly with consumers and perform competitive analysis. Kathleen shares her experiences from her extensive marketing career a…

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Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva 57:15

3M ago57:15

57:15

In this episode of Revenue Driven CMO, host Chris Mechanic converses with Michael Bailey, SVP of Global Marketing and CMO at Sirva. Michael shares insights from his extensive marketing career, discussing the importance of merging brand storytelling with data-driven revenue strategies. The conversation covers his experiences at companies like Fleet …

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Summer Break Round Up 40:48

4M ago40:48

40:48

As we enter into the second half of 2024, we want to highlight some insightful moments from a few of our favorite guests. In this episode, learn the key to successful customer discovery and effective marketing strategies. Discover the importance of deep customer inquiry to differentiate between wants and needs, and the transformative power of authe…

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Mastering Simplicity in Cybersecurity Marketing with Karl Van Den Bergh 53:13

4M ago53:13

53:13

In this episode of Revenue Driven CMO, host Chris Mechanic interviews Karl Van Den Bergh, the Chief Marketing Officer at Gigamon. They discuss the importance of simplicity and clarity in marketing messaging amidst information overload, especially for technical products. Van Den Bergh elaborates on strategies for breaking through the noise using hum…

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Transforming IT Operations with AI with Brooke Cunningham 51:29

4M ago51:29

51:29

In this episode of The Revenue-Driven CMO, host Chris Mechanic sits down with Brooke Cunningham, a seasoned marketing executive with over 26 years of experience in B2B SaaS. Brooke discusses the pivotal role partnerships have played in her career, including her success at companies like SAP and Splunk, where she contributed to significant revenue g…

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Bridging Sales and Marketing through AI 53:07

4M ago53:07

53:07

On this week's episode of The Revenue Driven CMO, host Chris Mechanic takes a look back at some of our favorite conversations with 5 guests who give amazing insights on AI and what the future holds in store for it. These guests dive into fascinating topics on AI such as using automation to achieve desired business outcomes, the possibility of AI be…

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Winning Strategies: Affiliate Marketing and Data Optimization 55:36

5M ago55:36

55:36

In this episode, we highlight 5 financial service leader, and their secrets to success. Their experiences and insights on affiliate marketing. They highlight the benefits of establishing strong affiliate partnerships, which can drive significant results and enhance brand reputation. The conversation contrasts affiliate marketing with influencer mar…

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From Metrics to Emotion with John Schneider, CMO of Betterworks 50:42

5M ago50:42

50:42

John Schneider talks with host Chris Mechanic, as he shares insights on achieving predictable success in marketing by comparing it to coaching baseball. He discusses the importance of creating stability and predictability in the marketing pipeline, emphasizing consistent baseline performance. Schneider also highlights the significance of humility a…

1
Level Agency and WebMechanix Join Forces 46:47

5M ago46:47

46:47

Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue…

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Unlocking Marketing Potential with Jayashree Rajan 59:20

5M ago59:20

59:20

Todays Guest is Jayashree Rajan, the CMO of Jitterbit. Jayashree sits down with host Chris Mechanic and shares valuable insights on context switching, emphasizing the importance of effectively transitioning between tasks and maintaining productivity. She also discusses her love for data and how leveraging it has been crucial to her success in marke…

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Creating Authentic LinkedIn Content with Adam Robinson, CEO of Retention.com & RB2B 58:10

6M ago58:10

58:10

Today’s guest is Adam Robinson, the CEO of Retention.com & RB2B. Adam and Host Chris Mechanic dive into how to run a successful Founder-led content strategy on LinkedIn, why content-market fit is crucial, and why personal stories work best for engaging with buyers. They also discuss how to build growth loops with your content and the benefits of di…

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The Key to Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer 52:26

6M ago52:26

52:26

Today’s guest is an experienced business leader specialized in revenue-driving go-to-market strategy, data-driven business innovation, building high-performing marketing teams with 10x measurable business impact. Carolyn Bao is the VP of Marketing at AppsFlyer and an Advisor at FlowGPT. Carolyn and Host Chris Mechanic explore the importance of curi…

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Using Calculated Creativity to Drive Growth with Ryan Kam, CMO of Egnyte 50:50

6M ago50:50

50:50

Today’s guest is a dynamic, data-driven, and award-winning marketing exec with both public and pre-IPO experience in the B2B hyper-growth space. For more than 20 years, he's developed brands, integrated marketing programs, and positioning to really drive business outcomes at companies like Salesforce, AppDynamics, Five9, and Logic Monitor. Ryan Kam…

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Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4 51:28

6M ago51:28

51:28

Today’s guest is a seasoned marketing executive known for her successful track record in leading companies through transformational growth. Cindy Zhou is the CMO of KnowBe4, an Advisor for Sendoso, and a Founding Member of CMOHuddles. Cindy joins Host Chris Mechanic to dig into the importance of customer empathy as a pivotal element for marketing s…

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Aligning Marketing Goals to Empower the Revenue Team with Randy Littleson, CMO of Salesloft 53:19

7M ago53:19

53:19

Today’s guest has played pivotal marketing roles at high growth companies like Conga and InContact. Randy Littleson is the CMO of Salesloft. Randy joins Host Chris Mechanic to discuss the impact of align marketing goals with revenue goals, how to succeed by including the sales team in your planning, and why marketing’s job doesn’t end at the top of…

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How to Become a Revenue-Driven CMO with Pam Piligian, CMO of Navy Federal Credit Union 56:23

7M ago56:23

56:23

Today’s guest has over 25 years of marketing experience in which she has executed campaigns for household name brands like Wachovia, Energizer, Safeway, Nabisco, Ocean Spray, Black Decker, and many others. She is also a founding member of the DC Chapter of CHIEF, which is an organization devoted to connecting and empowering women in leadership. Pam…

1
Highlighting 5 Outstanding Women In Marketing 1:07:56

7M ago1:07:56

1:07:56

Today’s episode features five outstanding women in marketing and highlights the secrets to marketing success they shared in a past episode. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill details her approach to evaluating and setting up a creative team for success and the six key competencies critical to successfu…

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Focus on the Marketing Fundamentals with TJ Waldorf, CMO of 1WorldSync 47:36

7M ago47:36

47:36

Today’s guest is TJ Waldorf, Chief Marketing Officer at OneWorldSync. TJ joins Host Chris Mechanic to discuss his journey from sales to marketing, emphasizing the importance of staying close to marketing fundamentals despite the allure of new technologies like AI. TJ also shares insights on the significance of direct customer engagement and maintai…

1
How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic 52:58

7M ago52:58

52:58

Our guest today has led marketing teams at a wide variety of brands, including B2B, B2C, startups, and Fortune 500 businesses. Patrick Reynolds is the CMO of BlueConic. Patrick joins host Chris Mechanic to explore how to actually help buyers in their research, how to carefully segment prospects without getting in their way, and what Customer Data P…

1
Learning to Zag When Everyone Zigs with Shiv Singh, Co-Founder of AI Trailblazers 46:27

8M ago46:27

46:27

Today’s guest is a seasoned marketing professional with experience across major companies like PepsiCo, Visa, Expedia Group, LendingTree, and now at Savvy Matters. Shiv Singh is the author of Savvy, Editor of the Savvy Matters newsletter, and Co-Founder of the AI Trailblazers community. Shiv joins Host Chris Mechanic to share insights from his care…

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How to Build Your Creative Team with Jill Kellett, Vice President of Product & Marketing at Root Insurance 48:40

8M ago48:40

48:40

Today’s guest has been called a force of nature and came up as a designer and art director. She gained extensive experience in retail and e-commerce world in digital marketing, serving in leadership roles at companies like Express and Lane Bryant. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill joins Host Chris Mec…

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How To Make Your PLG Motion Pack a Punch with Tifenn Dano Kwan, CMO of Amplitude 49:22

8M ago49:22

49:22

Today’s guest is an LGBTQ advocate, a motorcyclist who loves nature, and an empathetic marketing leader who believes in the power of data and collaboration. They are curious and adventurous, with a growth mindset and a passion for authentic connections. Tifenn Dano Kwan is the CMO of Amplitude, an Advisor to Madkudu, and an Executive Advisory Board…

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Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot 46:03

8M ago46:03

46:03

Today’s guest has shown over his 20 year career in this business to be a dynamic leader within the mortgage industry. During his career he’s spent years in production as a nationally ranked, top 1% loan originator and organically created top-producing branches for large, national lenders. Alec Hanson is the CMO of loanDepot, author of Bypassed, and…

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Building A Solid Content Foundation with Ali Fazal, VP of Marketing at GRIN 51:34

9M ago51:34

51:34

Today’s guest is a seasoned marketing leader with over a decade of experience leading global organizations across the B2B SaaS landscape. Ali Fazal is the VP of Marketing at GRIN and a Member of the Forbes Business Development Council. Ali joins Host Chris Mechanic to discuss the importance of investing in a strong content engine as the foundation …

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Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse 1:07:43

9M ago1:07:43

1:07:43

Today’s guest is not only an acting CMO but also a CEO and Founder. A lawyer by training, he made an incredible pivot and became a serial entrepreneur and marketing leader. Emeric Ernoult is Co-founder & CEO of Agorapulse, an all-in-one, self-service social media platform for SMBs and agencies. Emeric joins Host Chris Mechanic to discuss the import…

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The Value of Wacky Ideas in Marketing with Lindsay Britt, Founder of The Rocket CMO 39:57

9M ago39:57

39:57

Today’s guest is a brilliant, data-driven marketer with a wealth of experience in both SaaS and Ecommerce companies including Clove + Hallow, Dray Alliance, and UPS. Lindsay Britt is a Fractional CMO, the Founder of The Rocket CMO, and an advisor for Todlr. Lindsay joins Host Chris Mechanic to discuss why you should embrace wacky ideas, how to maxi…

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Humanizing B2B Marketing with Humor with Melissa Rosenthal, CMO of Insight Timer 53:03

9M ago53:03

53:03

Today’s guest is a forward-thinking, inspiring, and exceptional leader. She was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and one of Digiday's "Changemakers". She formerly led marketing as Executive Vice President at Cheddar and VP of Global Creative at BuzzFeed. She was instrumental in helping her last comp…

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Perfecting Product Marketing with Tamara Grominsky, Founder of PMM Camp 46:05

10M ago46:05

46:05

Today’s guest is an award-winning product marketing leader with over a decade of experience building and scaling successful product marketing teams. She is the former VP of Product Marketing & Lifecycle at Kajabi. Tamara Grominsky is the Founder of PMM Camp, a community specifically for product marketing leaders, and an Advisor at Klue. Tamara join…

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Leading with Radical Generosity with Melissa Wright, CSO and CMO of American Pacific Mortgage 50:28

10M ago50:28

50:28

Today’s guest has been ranked as a top marketing leader, is a 7-time winner of Best of State, and was nationally recognized as one of the Elite Women in Mortgage. She is an expert in strategic design, sales & marketing innovation, and helping emerging leaders find purpose in their work. Melissa Wright is the CSO and CMO of American Pacific Mortgage…

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The 5-Part Marketing Alignment Framework with Sydney Sloan, CMO of Drata 52:33

10M ago52:33

52:33

Today’s guest is an investor, advisor, mentor, and marketing visionary with decades of Go-To-Market experience in leading B2B SaaS companies on GTM strategy, brand, strategic partnerships, product launches, and customer journey. She’s a Partner at Stage 2 Capital and has served as an advisor to companies like G2, Alyce, Marketo, and Demandbase. Syd…

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Mitigating Risk Through Marketing with Martha Aviles, CMO of Aventus 31:25

10M ago31:25

31:25

Today’s guest is a marketing leader with over 20 years of experience. She’s built 3 marketing departments from 0 to 40 employees. She enjoys innovating marketing strategies and thinking outside the box to meet customers where they are. Martha Aviles is the CMO of Aventus which provides Blockchain-as-a-Service for mid-market enterprises. Martha join…

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Getting Back To The Basics of Marketing with Megan McDonagh, CMO of Amperity 52:54

11M ago52:54

52:54

This week’s CMO is a seasoned marketing executive with a strong track record of innovation, creativity, and growth acceleration with industry-leading tech companies. She’s led global marketing teams to grow multibillion-dollar corporations as well as start-ups. Megan McDonagh is the CMO of Amperity, an Intelligent Customer Data Platform that empowe…

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Construct, Deconstruct, And Reconstruct with Sheila Morin, CMO of Coveo 53:55

11M ago53:55

53:55

Today’s guest has built their career leading marketing at global brands with household names including Procter and Gamble, L’Oreal, and Cirque du Soleil. As a seasoned professional, she understands the significance of being people-oriented and surrounding herself with talented individuals. Joining the show this week is the CMO of Coveo, Sheila Mori…

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Building An Experiment-Driven Culture with Dan Buczaczer, CMO of MetaMap 55:53

11M ago55:53

55:53

Today’s guest embraces both the art and science aspects of marketing and solves problems by balancing his creativity with his entrepreneurial spirit. He’s led marketing for startups, Fortune 500 companies, and global agencies across B2B, SaaS, and B2C. Our special guest Dan Buczaczer is the Chief Marketing Officer of MetaMap. Dan joins Host Chris M…

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How To Operate Without Fear with Genefa Murphy, CMO of Udemy 50:34

11M ago50:34

50:34

Today’s guest has over 15 years of global experience across various domains from product to GTM to core marketing. Genefa Murphy is the CMO of Udemy and is a Limited Partner at Stage 2 Capital. Udemy is a global destination for online learning and is on a mission to improve lives through learning. Genefa joins Host Chris Mechanic to share why marke…

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Thinking About The Big Picture as CMO with Chris Powell, CMO of Qlik 39:24

11M ago39:24

39:24

Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it a natural part of how th…

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Jarrett Courtney podcaster

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