Using Calculated Creativity to Drive Growth with Ryan Kam, CMO of Egnyte

The Revenue-Driven CMO

Today’s guest is a dynamic, data-driven, and award-winning marketing exec with both public and pre-IPO experience in the B2B hyper-growth space. For more than 20 years, he's developed brands, integrated marketing programs, and positioning to really drive business outcomes at companies like Salesforce, AppDynamics, Five9, and Logic Monitor.

Ryan Kam is the new CMO of Egnyte, a cloud content security and governance platform that is trusted by 16,000+ businesses worldwide. Ryan joins Host Chris Mechanic for an in-depth discussion of his “Calculated Creativity” philosophy, how marketing leaders should allot their budgets to include innovation, and why authenticity is such a critical component of great messaging.

Takeaways:

• Embrace the idea of “Calculated Creativity”. Blend data-driven decision-making with creative risks to innovate and break patterns in marketing strategies. This combination is crucial for standing out in saturated markets.

• Allocate resources with 70% on foundational marketing activities that drive awareness and pipeline, 20% on optimizing what works, and 10% on exploring new, innovative ideas that could be game-changers.

• Recognize the importance of storytelling in conveying complex data and analytics in a way that resonates with your audience. Use storytelling to make data compelling and memorable.

• Concentrate on revealing what’s already awesome about your company and culture through your messaging. Authenticity and distinctness in messaging can significantly impact audience engagement.

• Always be in a state of learning and adapting, especially with the rapid evolution of technology and AI in marketing. Continuously seek out and test new platforms, tools, and strategies.

• Prioritize listening and adaptability. Listen to your team, your audience, and your data. Be adaptable in your approach and willing to pivot based on new insights, feedback, or changes in the market.

• Emphasize the long-term value of brand and awareness activities, even in a performance-driven marketing environment. These efforts are essential for entry into new markets and long-term growth.

Quote of the Show:

• “It's not my job to create messaging. My job is to reveal what's already awesome about the culture and the company and highlight that in an authentic, distinct way.” - Ryan Kam

Links:

• LinkedIn: https://www.linkedin.com/in/ryanjkam/

• Egnyte Website: https://www.egnyte.com/

Shoutouts:

• RB2B.com: https://www.rb2b.com/

• HeyGen: https://www.heygen.com/

• Rask AI: https://www.rask.ai/

• TikTok Ad Library: https://library.tiktok.com/ads/

• Algorithms To Live By by Brian Christian and Tom Griffiths

• Made To Stick by Chip Heath and Dan Heath

• The Advantage by Patrick Lencioni

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/GiKOd0U6FtQ

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/