102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]

iDigress with Troy Sandidge

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..

On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing.

They define A.I. as using natural language conversations to allow interactions between humans and computers.

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field.

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

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