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Troy Sandidge is an award-winning B2B growth marketing strategist, founder, speaker, and author, aka the Strategy Hacker®, who's generated over $150 Million in revenue for Entrepreneurs, SMBs, Startups, and Fortune 1000 maximizing business profitability through effective strategic solutions and marketing systems for over a decade. iDigress is a culturally diverse, high-energy podcast experience that is in the Top 1% of Black-Led Marketing & Business podcasts. Each episode is 30 minutes or le ...
 
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When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives …
 
Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, …
 
There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer. Now that …
 
How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy. Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you s…
 
It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the res…
 
Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: Growth Mindset Growth Marketing Growing Your Money In this episode, you will get the three strongest techniques I give to …
 
It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a proces…
 
This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and …
 
People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which wil…
 
We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we …
 
Strategy is power. Strategy leads to growth. Strategy leads to revenue. Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you may not have an effective one. Find out more as to how and why #StrategyIsPower here in episode 24 of iDigress. ##### Rate & Rev…
 
People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you. If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it …
 
The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one. When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're d…
 
"I am destined for greatness and failure is part of the journey to greatness." Did that give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you want…
 
What do we need to shift our mindset? How do we get started? Why do we need to focus on our mindset? How do I market myself? I need to make money right now. I feel defeated. Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch t…
 
When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021. Even if you have a successful business…
 
Let's go back to July 16th, 2020. Tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bi…
 
There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control. Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door c…
 
For those who don't know, I am a Twitter power user. I literally live on Twitter! Anybody can tweet something out, but not everybody is willing to have people read out your tweet and ask you to explain in more detail. Luckily for me, my dear friend asked quite a few questions centered around some various recent tweets that I did which I will be exp…
 
With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. Now, with everything going on and people dema…
 
Think for a moment about your personal values. How much do those values shape your view of the world? How much have they influenced your decisions? Have they changed your life? Your values, whether you realize it or not, are truly steering the ship of your future. Values play a vital role in every decision you make and are an essential piece of you…
 
"I need to make more sales." "2020 has been a hard year." "I need something to close this year strong and generate momentum going into 2021." 2020 has been a tough year for business owners around the world. If you want to generate more leads, more sales, and grow your business, then this episode is for you. This is episode 13, #LEADS ##### Rate & R…
 
Are you able to be direct? If people don't know what you want... If people don't know what you do... If people don't know what you offer... If people don't know the problem that you solve... If people don't know you exist... You can't make any money. You can't grow a business. You'll never win. You need to be direct and broadcast who you are. Make …
 
We have a fascination with basketball. March Madness is a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors. How does the art of basketball help you with growing your business? Are you …
 
What is the future of marketing? Where is marketing going? How should I market in 2021? Technology is changing. Socioeconomics is changing. We're living in a pandemic. This all influences consumer habits and, consequently, marketing. People have pushed the four P's forever. The future of marketing is going to drop the Four P's (Product, Price, Plac…
 
You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias. Here's what you don't read or hear …
 
No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business. ##### Rate & Review iDigress Podcast: RateThisPodcast.com/iDigres…
 
It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want. In trying to achieve the results that you want, you need to start with reverse engineering. What are your revenue goals? What is the deadline you want to pu…
 
The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth. This is episode number six, #Purpose ##### Rate & Review iDi…
 
Perfection is an illusion. Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something. You cannot antic…
 
What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. In this episode, we're going to talk about how to speak that love language in your business, ho…
 
Position = Power One of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but…
 
Are you moving forward? To move forward, you must have forward-thinking. Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? Do you wish you had a roadmap for navigating various digital platforms and trends? Perhaps you’re looking to systemize your marketing to reach bigger go…
 
Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating social media marketing. iDigress is hosted by Troy Sandidge. For over ten years, Troy Sandidge has been working with entrepreneurs, small businesses, nonprofits, agencies, national brands, influencers, international organi…
 
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