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Spoon's Jonny Shimmin
Manage episode 440142882 series 2361946
In this episode of The Food Talk Show, host Ollie Lloyd interviews Johnny Shimmin, co-founder of Spoon Cereal and discusses the highly competitive cereal category and some of the cynical behaviour of some of the more prominent brands. Spoon began as a fun idea after a discussion with his future sister-in-law at a family barbecue over ten years ago and has evolved into a classic challenger brand that remains truly committed to taste and quality, something most of the cereal category ignore.
The brand began as a pop-up in food markets and gleaned broad consumer feedback, allowing significant product iteration and optimisation. It is now sold in a wide range of supermarkets and has recently collaborated with ManiLife to create the ultimate peanut butter granola product. The brand also plans to launch a healthier family cereal this autumn while maintaining competitive prices.
Edited by Stella Gent
206 episoder
Manage episode 440142882 series 2361946
In this episode of The Food Talk Show, host Ollie Lloyd interviews Johnny Shimmin, co-founder of Spoon Cereal and discusses the highly competitive cereal category and some of the cynical behaviour of some of the more prominent brands. Spoon began as a fun idea after a discussion with his future sister-in-law at a family barbecue over ten years ago and has evolved into a classic challenger brand that remains truly committed to taste and quality, something most of the cereal category ignore.
The brand began as a pop-up in food markets and gleaned broad consumer feedback, allowing significant product iteration and optimisation. It is now sold in a wide range of supermarkets and has recently collaborated with ManiLife to create the ultimate peanut butter granola product. The brand also plans to launch a healthier family cereal this autumn while maintaining competitive prices.
Edited by Stella Gent
206 episoder
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