Ep 016 - Can a Pair of Glasses Change Your Life? Katie O’Connell Thinks So

The Dean's List w/ Alison Dean

Discover how Katie O’Connell, co-founder of Society of the Spectacle, transformed the eyewear industry with her unique vision and dedication to customer care. In this episode of The Dean’s List, Katie shares the secrets behind running a successful small business in LA, the power of customer reviews on Yelp, and the challenges of online eyewear shopping. Whether you’re an entrepreneur, eyewear lover, or just curious about building a brand with authenticity, this episode is packed with valuable insights!

This episode is packed with exclusive insights on:

• How customer reviews can shape a brand’s success (and why you should pay attention!).
• Why buying prescription glasses online can lead to unseen problems (literally!).
• The emotional impact of eyewear: how the right pair of glasses can transform confidence and self-image.
• The secret behind staying ahead of trends in a fast-evolving industry.

Watch now to find out how Katie is framing success—one pair of glasses at a time!

Key Highlights:

• The untold power of Yelp reviews and why customer feedback drives business growth.
• Heartfelt stories of how eyewear can change a person’s self-esteem.
• Why personalized fitting is essential for comfort and wellness.
• Katie’s tips for creating an in-store experience that stands out in the digital age.

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