CRM Agnostic ROI Is POSSIBLE SHSMD Podcast Rapid Insights For Health Care Marketers, Planners, And Communicators podcast

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Innehåll tillhandahållet av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators « »
CRM Agnostic ROI is POSSIBLE

2y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

crm-agnostic-roi-is-possible

In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show true undeniable ROI? Learn from Becky Imbimbo, Digital Health Consultant with DeliverHealth that specializes in ROI analysis for Digital Marketing.
What you'll learn in this podcast:
How to develop an ROI analysis practice/strategy, even without a CRM
What is the TRUE definition of ROI in healthcare digital marketing
How to leverage, structure and democratize data to drive better decisions

… continue reading

150 episoder

Artwork

CRM Agnostic ROI is POSSIBLE

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

published 2y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

crm-agnostic-roi-is-possible

In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show true undeniable ROI? Learn from Becky Imbimbo, Digital Health Consultant with DeliverHealth that specializes in ROI analysis for Digital Marketing.
What you'll learn in this podcast:
How to develop an ROI analysis practice/strategy, even without a CRM
What is the TRUE definition of ROI in healthcare digital marketing
How to leverage, structure and democratize data to drive better decisions

… continue reading

150 episoder

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