))
Business Transformation: Understanding Brand Controls Your Future
Manage episode 155407964 series 1155253
Innehåll tillhandahållet av Vantage Performance. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Vantage Performance eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this edition of the Vantage Performance podcast Christine Moody explains why understanding your brand position is vital to the success of any business.
It’s all about finding a customer proposition that makes you unique and determining how that is represented by the personality of your company. Then you need to ensure that this personality is reflected through the various touch points you have with your customers. Of course, to do that, you have to know where all those touch points are and understanding the journey the customer goes through when engaging with your company.
As you’ll hear, there’s a lot of work to be done, but the payoff can be significant.
Listen to the podcast –
Related blogs:
30 episoder
Dela
