17: Creating Effective Email Lists

Makers Gonna Sell: A Podcast for Creative Entrepreneurs with Cheryl Ham and Nicky Avery

So much of our marketing is centered on posting on social media that sometimes tried and true methods of marketing are cast aside. If there’s one thing we can convince you, one thing for you to get the most out of, it’s building and maintaining and well-crafted email list. There are just so many advantages to having an effective email list for engaging with your audience and potential customers, and we’re getting into it in this week’s episode of the podcast.

Crafting an effective email list goes so far beyond just an excel spreadsheet that you send an email to with some marketing materials inside. Emails are one of the most effective ways to keep things close with your most engaged customers through things like coupons, informing them about sales or item availability from your site and others, it’s so much easier to really get personal in an email. We have a wealth of great information for you this week, and if you can’t tell, we’re very passionate about this subject! So come join the conversation and be ready to take some notes.

Quotes:

“I think that we need to have a mindset shift around sending out emails. Think of the people on your email list as your friends who really want to be there.” – Cheryl

“Another mindset shift is that it's not about vanity numbers. You can have a very small email list and have a lot of sales just from them because they're very specific.” – Nicky

“As business owners, we have a completely different thought process than we do as customers. We know how we shop as customers, but then we don't apply that to our own customers. Sometimes as customers, we come from a mindset of: I don't want to be taken advantage of. If we understand that as business owners, we can really set ourselves up to provide a great experience and blow the socks off of our customers.” – Cheryl

“Giving your customers things in your emails that can really benefit them is a good reason to get people on the list. You could have a cheat sheet sizing chart or lists of the best items to use. There are just different ways that can you make their life easier. How can you how can you give them something handy that they see value in? That's another way that you can get them on your email list.” - Nicky

Key Points and takeaways:

- Give your customers a reason to sign up for your emails with some kind of benefit

- Emails are a great way to communicate personally with your most engaged audience

- Provide value in every communication

- Be consistent and make every email a welcome sight!

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Come find us online - we would love to hear from you!

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook
• Nicky: Avery Lane Creations on Instagram or Facebook
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Cheryl's freebie mentioned in the episode: https://hypnotic-yarn.ck.page/top-nine