13: How to Make More Sales Creating the Products You WANT to Create

Makers Gonna Sell: A Podcast for Creative Entrepreneurs with Cheryl Ham and Nicky Avery

This week we’re rolling up our sleeves and welcoming Erica from the Lopsided Crafter on to the podcast for a little up close and personal coaching. When you’re first starting out, you might have more ideas for new products than you have space or money. So as a business owner, you have to be able to sell any product that you make. But how do you know that the ideas that you have, and the products that you create, are going to click with your audience? If you’ve been wondering how you’re going to keep up with your audience’s demands, we’re here to give you advice on how to create your own demand with your most valuable talent: your own creativity!

Quote-worthy

“You need to build a business that you love. It doesn't matter how many customers love what you're putting out there if you hate doing it.” – Cheryl

“At the end of the day, you just have to be true to yourself. When you're just like, ‘This is me and this is what I like,’ you are going to attract some just diehard fans, and your joy and your enthusiasm is going to attract more and more people.” – Nicky

“There's really not a hard rule that says when you're starting out you should dye this much yarn or you should make this much productive at any given thing. It is about learning what you like, what your customers like, and what you're comfortable doing. Just try to be intentional, because I know if I could give myself advice for when I first started, I would say that you don't need to try all the things. Just stick with a couple of things that you really like.” – Cheryl

Key Points and Takeaways:

• Your creativity is your most valuable asset
• Starting out you have limited space and funds, so use what you have effectively
• Listen to your audience’s wants, but don’t try to chase their approval

You can find Erica and the Lopsided Crafter and all of her beautiful dyed yarn at:

Etsy: https://www.etsy.com/shop/TheLopsidedCrafter?ref=shop_sugg

Instagram: https://www.instagram.com/thelopsidedcrafter/

Facebook: https://www.facebook.com/theLopsidedCrafter

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