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Manu Molina - "Marketing Models for Professional Yogis"
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Manage episode 440144158 series 3558194
Innehåll tillhandahållet av J. Brown and J. Brown Yoga. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av J. Brown and J. Brown Yoga eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Manu Molina, founder of Yoga Biz Mentor, talks with J about marketing yoga classes and retreats. They discuss creating platforms before the pandemic, impacts of everything going online, working for yoga centers, transitioning roles and mentoring others, monetization and content, the fine line between sleazy techniques and fair trade, overpromising and scarcity mindset, the ickiness of selling yourself, effectively communicating the value of what you offer, how to come up with pricing, organizing retreats, and having soul in the game.
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