Office Hours: How to Create a Therapist Directory Profile that Converts with Ryan Schwartz

Heard Business School

Creating an excellent therapist profile is more than just credentials.

It’s about fostering one that truly resonates with clients in the hopes of building trust and meaningful connections.

In this episode, CEO of Mental Health Match, Ryan Schwartz joins host Michael Fulwiler to share his insights on crafting therapist profiles that instill hope and foster genuine client relationships.

Ryan discusses the importance of using warm, relatable language, avoiding clinical jargon, and the role of an inviting headshot.

He also touches on seasonal trends in client needs and the value of regularly updating profiles. Learn how to build trust and attract the right clients with a well-crafted profile.

In the conversation, they discuss:

• The importance of a collaborative tone in developing a therapist profile that invites clients into a partnership rather than focusing solely on the therapist's qualifications.
• Defining a clear niche in your profile helps attract the right clients while also reflecting the populations you work with best, improving overall client satisfaction.
• How profiles that focus on hope and positive outcomes are more effective in drawing in clients who seek change rather than emphasizing struggles and problems alone.

Resources:

• Your guide for a great headshot: https://mentalhealthmatch.com/articles/for-therapists/the-mhm-guide-to-a-great-photo
• Use promo code heard30 for 30% off Mental Health Match: https://mentalhealthmatch.com/therapist/register/heard30

Connect with the guest:

• Ryan Schwartz on LinkedIn: https://www.linkedin.com/in/mentalhealthmatch/
• Check out Mental Health Match: https://mentalhealthmatch.com/
• Follow Mental Health Match on Instagram: https://www.instagram.com/mentalhealthmatch/

Connect with Michael and Heard:

• Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
• Newsletter: https://www.joinheard.com/newsletter
• Book a free consult: https://www.joinheard.com/welcome-form

Jump into the conversation:

(00:00) Introduction to Heard Business School with guest Ryan Schwartz

(01:34) What clients are truly seeking when searching for a therapist

(03:24) Trends in client needs, including trauma and seasonal variations

(05:49) Why summer can impact therapy demand and what to expect

(07:16) The essentials of an effective therapist profile

(08:38) Crafting language of connection using "we" and "together"

(09:49) The importance of eye contact and warmth in headshots

(13:59) The impact of using "you" language to foster hope

(15:45) How emotions drive the decision to choose a therapist

(16:43) Why therapists often feel hesitant about marketing themselves

(19:24) Using words of hope and possibility in therapist profiles

(21:23) Avoiding clinical jargon by using everyday, relatable language

(23:36) The value of defining a niche to attract the right clients

(26:25) Tips for updating profiles regularly to reflect seasonal trends

(29:01) Managing full practices and waitlists effectively

(32:32) Personalized responses to client inquiries that build trust

(34:01) Updates at Mental Health Match to enhance the client experience

(39:46) The ongoing mission of Mental Health Match to connect clients and therapists