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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Good Bodies explicit
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Innehåll tillhandahållet av Betches and Betches Media. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Betches and Betches Media eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Welcome to Good Bodies, a “wellness” entertainment podcast where all bodies are good bodies. If you’re still reeling from the toxic diet culture of the early 2000s (justice for Jessica Simpson) and constantly quoting your therapist, then Emily Lubin and Lauren Hope Krass are here to help you laugh (so you don’t cry). Diets can’t sit with us anymore but there’s a place at the table for body neutrality, body positivity, intuitive eating, and hot takes about which non-dairy creamer pairs best with our sharp cheddar cheese omelettes. For more Good Bodies content and the most relatable shit on the internet, follow us on Instagram at @everythingsfine.
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507 episoder
Markera alla som (o)spelade ...
Manage series 2748669
Innehåll tillhandahållet av Betches and Betches Media. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Betches and Betches Media eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Welcome to Good Bodies, a “wellness” entertainment podcast where all bodies are good bodies. If you’re still reeling from the toxic diet culture of the early 2000s (justice for Jessica Simpson) and constantly quoting your therapist, then Emily Lubin and Lauren Hope Krass are here to help you laugh (so you don’t cry). Diets can’t sit with us anymore but there’s a place at the table for body neutrality, body positivity, intuitive eating, and hot takes about which non-dairy creamer pairs best with our sharp cheddar cheese omelettes. For more Good Bodies content and the most relatable shit on the internet, follow us on Instagram at @everythingsfine.
…
continue reading
507 episoder
Alla avsnitt
×Today on Good Bodies, your favorite hosts bid a fond farewell to the show! It's been a wonderful ride and we're so glad you've tuned in. Be sure to listen for what Emily and Lauren are up to next and where you can follow along. Follow us at @everythings.fine, and don't forget...every body is a good body! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 How Do I Not Totally Spiral After I Gain Some Weight? 42:09
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Today on Good Bodies, Emily and Lauren are giving you the skinny on why skinny isn't a health metric. Plus, your hosts give you the rundown on why your weight might fluctuate through the day and why there's no need to panic. Is a flowy top the secret for days when we're not feeling our best? Listen in to laugh and learn with your favorite hosts and follow along online @everythings.fine! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Today on Good Bodies, Emily and Lauren are doing a deep dive on salads, extra dressing. Why are salads the most virtue-signaling meal and why aren't we having more fun with them? Listen in to hear Emily and Lauren's favorite salad recommendations, even if they're not deemed "healthy". Plus, if you've been microwaving your Quest bars...please step forward. Follow along for more online @everythings.fine! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 When Did We All Get So Non Committal In Our Friendships? 41:53
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Today on Good Bodies we're deffffinitely NOT flaking on you. Emily and Lauren discuss why the trend of non-commital energy could be seriously impacting our friendships. We're all for self-care, but does that really include bailing on us when we're already at the coffee shop?? What's the right way to cancel plans and protect your energetic boundaries? Listen in for the answers. Be sure to follow along on social @everythings.fine! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Is It Possible To Unsubscribe From The Male Gaze? 58:16
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Today on Good Bodies, Emily and Lauren sift through the mailbag and address a question from a male listener. "Could a certain amount of catering to the "gaze" of the gender you're attracted to be healthy and normal, independent of our toxic patriarchal society?" This one goes deep and your favorite hosts are more than ready to tackle it. Plus, hear about Lauren's acupuncture adventure and what's going on under her tongue...Was Gweneth Paltrow right all along? Tune in to find out and follow along @everythings.fine! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Today on Good Bodies, Lauren and Emily are getting to the bottom of the age-old question, "Is this a snack or a meal?". What if it's two snack foods combined? What if I eat it at dinner time? Does temperature matter? Plus, it's time we introduce you to "Big Girl Dinner". Listen in then weigh in @everythings.fine! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Today on Good Bodies, Lauren gives us an update on her health and wellness journey. If you've ever had to fight with your pharmacy, popped a xanny, or pondered Eastern medicine alternatives...this one's for you. Be sure to follow along online @everythings.fine! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Today on Good Bodies, Emily and Lauren do a Good Body Grab Bag, and they're running their mouths about mouth tape. While some people swear by it, our hosts are looking into whether or not this product delivers on its promises. Will mouth tape actually snatch your face? Is it good for your health? Or are we all being scammed into suffocating in our sleep?! Take a deep breath (through your mouth) and let's get into it. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Can Psychedelics Actually Help My Mental Health? 1:01:54
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This episode has us tripping, and not just because we're talking about psychedelics. Today on Good Bodies, Emily and Lauren welcome Diane Baklor, founder of the Power of I Institute, to the studio. Diane and her family run a retreat center in Mexico where they help people heal trauma, anxiety, and addiction, using a psychedelic called Ibogaine. Listen in to the wild stories Diane and daughter Kali have to share and learn about this wellness secret no one's talking about. https://poiibogaine.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Can Buffets And Intuitive Eating Coexist? 38:14
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Today on Good Bodies, Emily and Lauren share some recent food-piphanies. Lauren has been hyper-fixated on a snack that Emily has some feelings about. And Emily shares her first experience at a buffet! But can big buffet energy trigger old patterns? Listen in for the (all-you-can-drink) tea. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 How Weight Loss Surgery Led To An Anti-Diet Mindset Ft. Jay Salazar 54:52
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Today on Good Bodies, Emily and Lauren are joined by Educator, Content Creator, and Social Media Strategist, Jay Salazar. When Jay underwent a sleeve gastrectomy, a procedure that removes part of the stomach, he thought his journey to weight loss had begun. In reality, a new chapter of body acceptance and anti-diet culture would begin and we are getting all the details. Don't miss it. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Am I Really Being A Karen If I’m Just Asking For What I Need? 33:45
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Today on Good Bodies, Emily and Lauren are sharing some piping hot Food-pinions! Who's putting sugar in their iced coffee? What constitutes REAL maple syrup? Are we being total Karens for asking for it? Plus, is it time for single women to take back their ring fingers? Listen in and let us know! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Is Gen Z Aging Worse Or Are We All Just Being Ageist? 51:43
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Is there something in the water? Or are 30-somethings not aging? Today on Good Bodies, Emily and Lauren are joining the conversation about how different generations seem to be showing signs of aging at different rates. What are Millennials doing that Gen Z could learn from? Do we have to love our wrinkles? And is Cher the only one being honest about aging? Listen in and find out! Sources: https://www.tiktok.com/@chernation/video/6988921990669192454 https://www.printfriendly.com/print?url=https://www.thecut.com/article/millennials-thirty-somethings-aging.html Learn more about your ad choices. Visit megaphone.fm/adchoices…
Happy New Year! Today on Good Bodies, Emily and Lauren dive into the hottest wellness trends predicted for 2025. Is this the year you indulge in a tech-free retreat, embrace the community sauna, or get sleep-divorced? Plus, your hosts share their goals for the new year and a few predictions of their own. Start the new year off right with this episode and let us know your predictions! Sources: https://theeverygirl.com/wellness-trends/ https://destinationdeluxe.com/wellness-trends-2025/#:~:text=Longevity%20is%20the%20biggest%20trend,promote%20a%20longer%2C%20healthier%20lifespan. https://www.brit.co/wellness-trends-2025/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
As the year comes to a close, it's important to look back and reflect. Today on Good Bodies, Emily and Lauren are recapping the biggest trends in wellness for 2024. Some we love, some we hate, and some we've participated without even realizing (being boy-sober is a thing?). Listen in to see what you've been subscribing to in wellness this year. https://athletechnews.com/classpass-reflects-on-2024-fitness-trends-wellness-insights/ https://www.healthline.com/health-news/cortisol-face-tiktok#What-is-Cortisol-Face-and-how-common-is-... https://www.theguardian.com/wellness/article/2024/dec/05/2024-wellness-trends https://www.healthline.com/health/microbiome-testing#other-options https://www.onepeloton.com/blog/wellness-trends/ https://www.mckinsey.com/~/media/mckinsey/email/genz/2024/01/2024-01-23d.html Learn more about your ad choices. Visit megaphone.fm/adchoices…
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