Artwork

Innehåll tillhandahållet av Clicksuasion Labs. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Clicksuasion Labs eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Effects of Words and Photos on Consumer Behavior

33:43
 
Dela
 

Manage episode 271454042 series 1465542
Innehåll tillhandahållet av Clicksuasion Labs. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Clicksuasion Labs eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Are you selling lipstick? You should be.

When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect.

Over time, lipstick has evolved into mascara, wine, chocolates, coffee, even kitchen linens. No matter what the new “lipstick” is, it still remains that in times of economic distress, consumers will buy something that lets them forget about their financial problems. During this talk, we will dive into the framing effect and how negative (loss) and positive (gain) words and photos affect consumer behavior and how you can use this information to market your new lipstick. Remember, where the brain goes, the wallet follows.

Recorded at the Consumer Uncertainty Conference - May 2020

ABOUT MARIA GENUALDI

Maria is a behavioral scientist who analyzes behavioral patterns to identify what your audience really wants. She translates statistical jargon into practical solutions to maximize ROI. She has used qualitative and quantitative research to design entrepreneurial incubators, solicit donations, select juries, and respond to government RFP’s.

Maria is fascinated with the role psychology plays in our decision-making process, specifically, the effects of framing in complex decisions.

Maria holds a master’s degree in behavioral economics from the Chicago School of Professional Psychology.

If you are having trouble figuring out why your audience isn’t happy after you gave them exactly what they asked for…you’re describing her dream project. The good news is that she has more time to sip coffee and collect data now that she’s been demoted from her position as a personal chauffeur to her newly licensed 16-year-old son.

Connect with Maria on LinkedIn

Watch the Full Video

  continue reading

90 episoder

Artwork
iconDela
 
Manage episode 271454042 series 1465542
Innehåll tillhandahållet av Clicksuasion Labs. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Clicksuasion Labs eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Are you selling lipstick? You should be.

When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect.

Over time, lipstick has evolved into mascara, wine, chocolates, coffee, even kitchen linens. No matter what the new “lipstick” is, it still remains that in times of economic distress, consumers will buy something that lets them forget about their financial problems. During this talk, we will dive into the framing effect and how negative (loss) and positive (gain) words and photos affect consumer behavior and how you can use this information to market your new lipstick. Remember, where the brain goes, the wallet follows.

Recorded at the Consumer Uncertainty Conference - May 2020

ABOUT MARIA GENUALDI

Maria is a behavioral scientist who analyzes behavioral patterns to identify what your audience really wants. She translates statistical jargon into practical solutions to maximize ROI. She has used qualitative and quantitative research to design entrepreneurial incubators, solicit donations, select juries, and respond to government RFP’s.

Maria is fascinated with the role psychology plays in our decision-making process, specifically, the effects of framing in complex decisions.

Maria holds a master’s degree in behavioral economics from the Chicago School of Professional Psychology.

If you are having trouble figuring out why your audience isn’t happy after you gave them exactly what they asked for…you’re describing her dream project. The good news is that she has more time to sip coffee and collect data now that she’s been demoted from her position as a personal chauffeur to her newly licensed 16-year-old son.

Connect with Maria on LinkedIn

Watch the Full Video

  continue reading

90 episoder

Alla avsnitt

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide

Lyssna på det här programmet medan du utforskar
Spela