ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
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Join host, Salim Kassam in conversation with incredibly inspiring Muslim leaders, who share their ideas and stories on some of the challenges modern Muslims experience. The topics discussed encompass faith, culture, and community issues that are important to Muslims. This bi-weekly podcast aims to provide a space for anyone who wants to stay connected to their Muslim identity and motivated by other Muslims who are accomplishing great things.
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The Post-Olympics Show: Opportunities for Chinese Brands
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What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as expensive as sports celebrities like Eileen Gu. Did the Paris Olympics help break China's overseas travel slump? Ali and Bryce take a China marketing t…
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The China Outbound Education Industry & the Impact of AI: Jimmy Lim
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In 2023, over 1 million Chinese students went abroad to study, and this number is increasing as the job market sours back home. Today, we speak with Sydney-based Jimmy Lim, co-founder and Managing Director of AIG Education Group, about the Chinese overseas education phenomenon and why it shows no signs of slowing down. AI will come into play in the…
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China Livestream Commerce 2.0: This Next Evolution Will Go Global
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What's the new evolution of Chinese e-commerce, and why will it impact how Westerners shop? Ali and Bryce discuss China's new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to hundreds of thousands of mini-livestreamers competing for attention with only several hundred viewers. This evolution is happenin…
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Working for a Local Agency or Brand- China PR Expert: Harriet Gaywood
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Have you ever considered working for a local Chinese company? We thought we would ask 20-plus-year PR expert, ultra-marathon runner, and ethnic musicologist Harriet Gaywood, who previously worked at Chinese firm Blue Focus and recently was the VP of Public Relations at Huawei. How is it different from working at a foreign firm? What are the challen…
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Navigating Chinese Beauty Slang for Growing Niche Brands: Red Ant's Elisa Harca & Ching Xie
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Episode 60! Yeah! To talk to beauty consumers on social media, beauty brands have to be adept at Chinese social media beauty slang. What's the difference between the #Boiled Water Look (白开水妆容) and #Rich Daughter Makeup (富家千金妆) )? Elisa Harca, Co-Founder and Asia CEO of Red Ant, and Ching Xie, Client Partner at Red Ant Asia, join us in unpacking the…
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Idea to Launch & Beyond: Introducing "The Map" of Shenzhen: Henk Werner
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How do you bring a product idea to life in the area of the world that produces over 80% of the world's electronic consumer products? Meet Troublemakers' founder, Henk Werner. He's lived in Shenzhen for almost 12 years and guides many worldwide who might have a cool product idea but don't know how to make it a reality. Henk serves as their guide to …
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The 2024 Beijing Autoshow: an Auto Industry Wake-up Call, with Bill Russo
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According to this week's guest, automobile industry expert Bill Russo, this year's Autoshow China, held in Beijing, was a wake-up call to the global automobile industry. China has clearly leapfrogged the global auto industry, making products that aren't just transportation vehicles but literally smartphones on wheels. According to Russo, the global…
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The Temu + Shein Chinese E-commerce Invasion
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Welcome to the latest invasion; it's not TikTok but Shein & Temu! It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big surprises are e-commerce juggernauts Temu and Shein. These companies operate unique, manufacturer-to-customer business models and do not manufacture …
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China's 10 Considerations for Marketers in 2024: Chris Baker & Minnie Wang
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How can brands take advantage of China's new transformation? We decided to invite our livestream episode guests, Chris Baker, founder of Totem, and Minne Wang, Senior Reporter with Campaign Asia, for an in-depth discussion on 5 of the 10 considerations in Totem Media's 2024 report. The report (with links below) is a must-read for anyone looking to …
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Made Better by China: Authors, Bessie Lee & Peter Bomer
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Ali and Bryce welcome authors Bessie Lee and Peter Bomer of the book, "China Inside Out," which explores themes of innovation, entrepreneurship, and challenges through interviews with some of China's leading business minds. The interviews were taken from Bessie's popular podcast, Bei Wang Lu(贝望录). Bei Wang Lu showcases the thoughts and actions of l…
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Livestream Recap Episode: 2024 China at the Crossroads: What Stood Out to Us
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Where is China heading in 2024? Ali and Bryce decided to do a quick recap of our livestream event last week to highlight a couple of the major trends that stood out for us. You can watch the livestream event by clicking below OR download the entire report yourself. Check out the link below. 1. What surprised you? How will advertisers react based on…
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Ad Fraud: How Bad is it? With FouAnalytics Founder, Dr. Augustine Fou
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China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we finally found one: Dr. Augustine Fou. He is the Founder of Fou Analytics and a leading expert in the field, boasting a profound understanding of digital market…
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The Holy Quran and the Kinder Egg Analogy (ft. Imranali Khaki and Tahira Mahdiyya) - Ep155
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On this episode, Salim is joined by Imranali Khaki and Tahira Mahdiyya. This duo has been helping families build a better relationship with the Quran. They discuss different ways of engaging children with both individual Surahs and the Quran as a whole by drawing on short stories and verses with practical lessons to learn from. The couple shares pr…
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The Best of the Best 2024 China Marketing Trends Show
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What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don't have to, uncovering 3 trends we think everyone should be paying attention to. What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all? We call…
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Future Proofing the China Agency: Mindshare China's CEO: Ben Condit
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Will AI become a hindrance or a revolution to Chinese media? Mindshare China CEO Ben Condit says bring it on! Condit sees AI as the answer to much of the overcomplexity in China's tech platforms, some of which require over 11 stops to book a single piece of media. Ben gives us an insider perspective of why Mindshare China is constantly recognized a…
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Performance Marketing China: The End of Advertising as We Know It?
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Has performance marketing signaled the end of traditional marketing in China? Traditional marketing focuses more on slowly building brand awareness, creating a slow burn, and driving an emotional connection with consumers. On the other hand, performance marketing is more about results in the quest to drive sales and leads. Thanks to digital platfor…
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What Going Viral Did To My Soul (ft. Mohammad Taher AKA The Airport Guy) - Ep154
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Salim speaks to Mohammad Taher AKA The Airport Guy about his journey through engineering and how he quickly became one of the most recognisable faces in the aviation industry. They discuss his childhood, overcoming cultural barriers to chase his dream and the skills he needed to help him progress in his career. Alongside his journey through the wor…
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The China Entrepreneur Show: Jing-A Beer & the Making of a Local Brand
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What does starting a successful brand from ZERO in the Middle Kingdom take? We spoke to Alex Acker and Kristian Li, co-founders of Jing A Beer. Based in Beijing, Jing-A now has ten tap rooms in the capital, with one in Shenzhen. Jing-A is also available in Singapore. Jing-A describes itself as a brewery that is in constant motion. Started by Kris a…
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Will Livestream Commerce Become a Hit Outside China? Agree or Disagree?
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Welcome to Season 3 of ShanghaiZhan! We thought for this season, we would try something a bit different. In addition to our popular interviews, Ali and I will cover pressing issues ourselves in a series called Agree or Disagree. Will live stream commerce become a hit outside of China? Livestreaming is projected to hit $65 billion in the U.S., repre…
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Palestine: What more can we do? (ft. Sheikh Jaffer Ladak & Sayed Ammar Kazmi) - Ep153
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Salim is joined by Sheikh Jaffer Ladak and Sayed Ammar Kazmi on this week's podcast. They discuss current actions being taken such as protests and the BDS movement and importantly their effectiveness in making a difference to the situation in Gaza. They also discuss the current political system and Salim poses the question as to whether modern main…
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Chinese Design & the Making of a Multinational Brand: Danny Du
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This episode focuses on the elements behind Chinese design, its unique characteristics, and how it's shaping global design ethos. Please welcome Danny Du, whose work in Shanghai, particularly with the Geely Design Global and now at BASF's Creation Center as APAC design lead, has marked him as a leader, bringing Chinese design aesthetics to the worl…
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Palestine and the systems of oppression (ft. Hasanain Jaffer) - Ep152
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The Muslim Vibe Podcast is back and so is our former host Salim Kassam! It's been almost 8 months since our last episode and two years since Salim was in the hot seat, but we're back in action and plan to publish an episode every 2 weeks (inshallah!). In our first episode back, Salim talks to Hasanain Jaffer, a social justice educator and activist …
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Charting China's Hotel & Travel Industry's Post-Pandemic Course
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We're talking about the Chinese hotel and travel industry today and are joined by Hugh Xu, a veteran in the travel and hospitality sectors with over 20 years of experience. Hugh has held critical roles in several Fortune 500 companies. Most recently, he served as the General Manager of Sales & Marketing at Sunmei Hotel Group, overseeing over 500 pr…
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Managing Businesses & Talent in Low Growth China - Mark Wang of Grace Blue
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For 20 years, China was about speed and scale, but it seems now that era has ended for many agencies and companies. Sales are dropping; budgets are being cut. Project pitching is now a weekly thing for many agencies as brands focus solely on performance marketing. How should China businesses adjust for times that may not go as quickly as before? Th…
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Shanghai Ning in NYC: Estee Lauder's Gary Chu & Mark Jiang
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Ali and Bryce were expats in Shanghai; what's it like for two Chinese senior global marketing executives working and living in New York? Today's podcast interviews Gary Chu and Mark Jiang from the Estee Lauder Companies, based in New York. ELC includes brands such as Estee Lauder, Clinique, MAC, La Mer, and Tom Ford Beauty. Gary was VP for the Onli…
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Rocking China with Dr. Andrew Field
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We're talking rock and roll with Dr. Andrew Field, Associate Professor of Chinese History at Duke Kunshan University. Andrew is the recent author of "Rocking China", a book that traces the rise and spread of indie rock from the rock capital of Beijing to Shanghai and other places in China. Through interviews with key players, Dr. Field explores the…
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China Transforming Digital: Insights from Wiredcraft's CEO, Ronan Berder
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What does it take for brands in China to transform their businesses to be digital-ready? We asked Wiredcraft CEO and Co-founder Ronan Berder to provide his insights into what companies need to evolve their businesses. Ronan has been instrumental in driving digital innovation and transformation for such brands as Starbucks, Nike, and Hilton and prov…
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Unmasking China's Underrepresentation at Cannes: A Missed Opportunity?
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Why was China almost a no-show at the Cannes Lions Festival of Creativity this year? Is it the quality of the work, or is it because China is no longer interested in participating on the global stage? We talk to 2 people who have just returned from Cannes Lions, and they give us their unique perspectives. Today's guests are Robert Sawatzky, Asia Ed…
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Inside China's Beauty Business with Stéphane Wilmet
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Stéphane Wilmet, a highly accomplished executive in the consumer beauty industry, joins our show today. With over 30 years of experience, Wilmet has held prominent positions in both the United States and China. Notably, he served as the Chief Consumer Officer at L'Oréal China, where he oversaw consumer strategic branding, insights, foresight, and M…
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The Future of Brands, Creativity, & Technology: A Conversation with Ogilvy China CEO, Chris Reitermann
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We recently had the opportunity to speak with Chris Reitermann, the Co-Chief Executive of Ogilvy Asia and CEO of Greater China, about the role of AI in the advertising business in China. With an impressive 28-year career at Ogilvy, Chris has been instrumental in the successful rise of advertising in China. Ogilvy China is one of the country's large…
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EP151: Ramadan Reflections With Aliyah Umm Raiyan
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In this enlightening episode, we dive into the heart of Ramadan with our special guest, Aliyah Umm Raiyaan, the author of "Ramadan Reflections: A Journey Through the Qur'an." Join us as we explore the key takeaways from her book, discuss the importance of deepening our connection with the Qur'an, and learn how to make the most of this blessed month…
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EP150: Bridging the Gap: Science, Media, and Unity in the Muslim World with Dr. Tareq Al-Suwaidan
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In this enlightening episode of The Muslim Vibe Podcast, we talk with the renowned Dr. Tareq Mohammed Al-Suwaidan, a prolific Islamic author, speaker, and businessman. Together, they delve into the harmony between science and Islam, discussing how the two can complement and enrich one another. Dr. Al-Suwaidan shares his insights on the role of medi…
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How China is Leading in Innovation & How the West Can Catch Up: Author, Joanna Hutchins
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Joanna Hutchins is the author of "Chinafy: How China is Leading In Innovation and How the Rest of the World Can Catch Up," now available on Amazon & Kinokuniya. In the book, Joanna explores 9 key catalysts that all businesses can effectively "Chinafy" their business. Joanna has over 25 years of experience leading B2B and B2C businesses globally, wi…
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EP149: Two Billion Strong: The Intersection of Islam & Environmentalism (ft. Hamzah Iqbal)
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In this episode, I speak with Hamzah Iqbal, an environmental activist working for IFEES who has his own podcast where he talks to people about Islam and the environment. We explore the intersection of Islam and environmentalism. We discuss the current environmental crisis, its potential impact on Muslim countries, and the role that submission to Al…
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Marketing Consumer Occasions on Douyin/Tik Tok with VMLY&R's JJ Wang
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Can Tik Tok market to specific consumer occasions, encouraging trial and purchase? Meet JJ Wang, Senior Business Leader at WPP agency VMLY&R, based in Shanghai. She's the recent author of an interesting whitepaper about occasion marketing, co-authored with Douyin/Tik Tok. JJ has been in the industry for about 10 years and believes in building brand…
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Tapping into China's Great Outdoors - Matthew Jung of Jack Wolfskin
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Recreational camping used to be a niche in China, but now it's become a bit of a rage. The China outdoor market reached $60 billion in 2018 and is expected to hit $100 billion by 2025. By all estimates, around 100 million Chinese go camping every year, which is a small number relevant to the population, but that's a higher number than the 40 millio…
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Civilization's Andrew Lok & the Business of Creativity
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Welcome to Season 2! Today we are talking about creativity in the marketing and advertising industry, and we’re honored to have one of China’s most award-winning Creative Directors, Andrew Lok, on today’s show. He started his career in Singapore as a journalist for UPI, but decided it was more fun to create news than report it, so he joined the adv…
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(ENCORE PERFORMANCE): Annie Su & the Intersection of Food & Advertising
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Meet Annie Su: she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光:下班陪你进厨房 2. 当…
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(ENCORE PERFORMANCE): Evolving From KOLs to Chinese Influencer Groups: Julien Lapka
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Encore Performance: (Recorded, Feb 8, 2022) - Our #1 most downloaded episode from Season 1! What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien …
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China Marketing During the Tough Times: Inner Chapter's Julien Lapka
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Season 1's Final Episode welcomes back our #1 most downloaded guest, insights expert, and Founder of Inner Chapter, Julien Lapka. Julien gazes into his crystal ball and gives us some "healthy" predictions for 2023 and gives suggestions for marketing during the tough times. And despite the recent opening of Zero Covid, Julien remains optimistic for …
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Big 2023 China Retail Predictions with Kantar's Jason Yu
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We've spent a lot of time in the past talking about China's e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. Today we're talking about traditional trade and big retail trends, and we're honored to have Jason Yu, Managing Director for Greater China at Kantar Worldpanel. You'…
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The Road to China Marketing Effectiveness with Dhiren Amin
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Has China’s obsession with achieving sales targets sacrificed long-term brand growth, or does it matter anymore? Now with another Single's Day shopping event behind us, we look at the state of brand building in a market dominated by e-commerce sales campaigns. We're talking to Dhiren Amin, currently CMO at NTUC Income, based in Singapore. H was pre…
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Exporting Made in China Through Influencers: Relay Club's Jim Fields
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Can Chinese brands get a voice abroad? Today we are talking to Jim Fields. He's a social media influencer on YouTube and Bili Bili with tens of thousands of followers - and he recently founded an influencer management platform for Chinese brands going outbound called relay.club, which has just finished a round of angel fundraising. 1. What is Relay…
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