Future Proofing the China Agency: Mindshare China's CEO: Ben Condit

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Will AI become a hindrance or a revolution to Chinese media? Mindshare China CEO Ben Condit says bring it on! Condit sees AI as the answer to much of the overcomplexity in China's tech platforms, some of which require over 11 stops to book a single piece of media. Ben gives us an insider perspective of why Mindshare China is constantly recognized as one of China's largest, most successful, and awarded agencies.
1. Why is your life like a box of chocolates as China CEO? Or is it a roller coaster?
2. Map out the evolution of Mindshare China and the reason for its success.
3. How important is low cost in media pitches? Cost is not always the most important factor.
4. Are media agencies becoming digital agencies? Where's the line drawn these days?
5. How do client leaders navigate a huge relationship with the client C-suite? How do you rally an organization?
6. Where do you see Mindshare's growth opportunities?
7. Why are the big media platforms becoming so complex? Surprisingly, it's easier in China.
8. Given the complexity, where is the body of the talent coming from?
9. Why are you so excited about AI? Isn't this a bad thing for talent? What new talent will you be looking for?
10. How do you stay an expert in an international leadership role?
11. A/B Test: Partners, Economics, & Strategy & LIFE!
About Mindshare: https://www.mindshareworld.com/china
Ben Condit on LI: https://www.linkedin.com/in/benjamin-condit-4a4111/
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