EP 179 Choosing the right registration and payment system for your retreat

The Retreat Leaders Podcast

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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

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180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1] 22:07

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What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly: Creating week to week with no plan (2:21) Not aligning your content with your goals (3:36) Not creating an intentional funnel (5:49) Aligning your podcast with your services and offers (8:30) Be strategic in your repurposing (9:13) Making your podcast live within your automations (10:43) Your podcast isn’t your product, it’s your sales tool (12:39) From content creator to strategic marketer (13:30) You don’t need more content, you need a smarter strategy (18:02) Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growth Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.…

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Episode Overview: In this episode of The Retreat Leaders Podcast, we delve into the crucial aspect of selecting an effective registration system for various types of retreats, from wellness and spiritual growth to team-building. Join us as we explore a range of systems tailored to different needs, focusing on their features, benefits, and how they can enhance the participant's initial experience.

Key Discussion Points:

Introduction to Registration Systems:
- Overview of the importance of choosing a robust registration system to streamline booking, payment processes, and enhance participant engagement.

Detailed Exploration of Popular Platforms:

WeTravel: Ideal for travel-focused retreats, offering customizable trip pages, integrated payment options, and comprehensive participant management tools.
Retreat Guru: Best suited for dedicated retreat centers, featuring deep management capabilities, including scheduling and participant data handling.
Eventbrite: A versatile platform perfect for large-scale marketing, equipped with powerful promotional tools and a broad audience reach.
Regpack: Offers personalized registration flows and is excellent for retreats requiring detailed application processes.
Cvent: Provides extensive event management features for both virtual and in-person events, supporting complex retreat needs.
Wild Apricot: Combines event registration with membership management, ideal for organizations running multiple events.
Bizzabo: Focuses on corporate and large-scale events, with advanced networking tools and event marketing capabilities.
Square and PayPal: Simple and effective for smaller retreats or those just starting, focusing on seamless payment processing.

Choosing the Right System for Your Retreat:

Discussion on how to match the system to your retreat’s scale, complexity, and specific needs.
Tips on considering participant experience, budget, and the overall scope of the retreat to ensure a seamless registration process.

The Retreat Leaders Podcast Resources and Links:

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

Connect with Shannon Jamail:

101 episoder

The Retreat Leaders Podcast

EP 179 Choosing the right registration and payment system for your retreat

The Retreat Leaders Podcast

published för ungefär ett år sedan

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Key Discussion Points:

Introduction to Registration Systems:
- Overview of the importance of choosing a robust registration system to streamline booking, payment processes, and enhance participant engagement.

Detailed Exploration of Popular Platforms:

WeTravel: Ideal for travel-focused retreats, offering customizable trip pages, integrated payment options, and comprehensive participant management tools.
Retreat Guru: Best suited for dedicated retreat centers, featuring deep management capabilities, including scheduling and participant data handling.
Eventbrite: A versatile platform perfect for large-scale marketing, equipped with powerful promotional tools and a broad audience reach.
Regpack: Offers personalized registration flows and is excellent for retreats requiring detailed application processes.
Cvent: Provides extensive event management features for both virtual and in-person events, supporting complex retreat needs.
Wild Apricot: Combines event registration with membership management, ideal for organizations running multiple events.
Bizzabo: Focuses on corporate and large-scale events, with advanced networking tools and event marketing capabilities.
Square and PayPal: Simple and effective for smaller retreats or those just starting, focusing on seamless payment processing.

Choosing the Right System for Your Retreat:

Discussion on how to match the system to your retreat’s scale, complexity, and specific needs.
Tips on considering participant experience, budget, and the overall scope of the retreat to ensure a seamless registration process.

The Retreat Leaders Podcast Resources and Links:

Subscribe:

Apple Podcast | Google Podcast | Spotify

Connect with Shannon Jamail:

101 episoder

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The Retreat Leaders Podcast

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Why Most Retreat Leaders Fail to Sell Out — and How to Fix It with Erin Haag 30:30

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Retreat not filling up? You’re not alone—and it’s probably not your price. In this power-packed episode, Shannon Jamail is joined by pricing and profit strategist Erin Haag to break down the real reasons most retreats fail to sell out—and exactly how to fix it. From outdated marketing approaches to misaligned pricing strategies, they unpack the blind spots that hold retreat leaders back from profitability. Erin shares her proven formula for pricing retreats using math over emotion —and the key profit margins every retreat business should aim for. Shannon and Erin also talk about why transformation sells more than price, the importance of daily sales activity, and why being in the right rooms with high-achieving peers can change everything. PLUS: Erin shares a free resource for retreat leaders—her Top 5 Tips for Hosting Profitable Retreats. Erins Top Five Tips: https://luxuryinbusinessretreats.mykajabi.com/top-5-tips-1 The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London Join our LinkedIn Group Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Spotify…

The Retreat Leaders Podcast

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EP 236 From Sold-Out to Profitable: Mastering Retreat Marketing & Loyalty with Leni Cavazos 31:20

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Most retreat leaders aren’t just undercharging… they’re under-profiting. In this powerhouse episode of The Retreat Leaders Podcast , Shannon Jamail is joined by Leni Cavazos—event strategist, loyalty marketing expert, and former Ritz-Carlton powerhouse turned retreat business mentor. Together, they unpack why up to 90% of retreats aren’t actually profitable—and how to shift that. You’ll learn: Why retreat leaders must treat their business like a business (not a hobby) What loyalty marketing actually is (and how to start it from day one) The biggest pricing mistake even experienced leaders make Why your transformation container is worth way more than a fancy vacation How alumni can become your secret sales team This episode is a must-listen for retreat leaders ready to stop surviving and start scaling. 🎁 Bonus: Leni shares how to get her free eBook on selling retreats to past clients. About Leni: Leni Cavazos is the leading authority on building 6-figure retreat businesses. With over 18 years in global marketing, brand strategy, and high-level event production, she’s behind the success of over 100 retreats worldwide. Leni teaches coaches and entrepreneurs how to scale with strategy, precision, and purpose—no guesswork, no fluff. Free Offer: https://theretreatplanner.com/loyaltyebook Loyalty on Repeat How to Sell Your Retreats With Past Clients Ebook Connect with Leni: https://theretreatplanner.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify --------------------------------- Automatically Transcribed With Podsqueeze Shannon 00:00:00 Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Welcome to or welcome back to the Retreat Leaders Podcast. This is Shannon, and today I'm so excited to have a fellow retreat professional on the podcast today. Our paths have definitely crossed in different ways, and now we get to connect in person, sort of. We'll say sort of because we are recording on zoom. But welcome, Lenny to the show. Leni 00:00:45 Thank you so much for having me. Shannon, I'm so excited to be able to talk more about retreats. Shannon 00:00:50 Me too. I mean, anytime I get to get with another professional and talk business, it's like, I don't know, Christmas. It's just so, so fun. Shannon 00:00:58 So, This is Lenny Cavazos, and I want you to first just start off by telling us about yourself. What brought you to this space? I don't know, just a little bit about who you are. Leni 00:01:08 Oh, yes. Of course. So I started actually in the space of events many, many, many years ago. I started when I was 16 years old working at events, and it was absolutely amazing. I love being in person with people because of the connection that you can create. And that led me actually to move to the Middle East. I was living in Dubai for six years, and I was working at the Ritz-Carlton, where I rebranded nine restaurants and the spa, and I made it snow in the desert. And it was absolutely wonderful. And one of the pieces that actually is going to be very big in our conversation today is loyalty marketing. So after I was at the Ritz-Carlton, I actually moved to Marriott's corporate office for Middle Eastern Africa, and I was working in a team that launched Marriott Bonvoy. Leni 00:01:54 So for those who do not know what Marriott Bonvoy is, it's a loyalty program for people to who stay at Marriott hotels. Basically, the more you stay at their hotels, the more the rewards you get. From free breakfast to room upgrades to invitations to crazy, crazy events. And I was in charge of running some of those crazy, crazy events for loyal customers. So I hosted a dinner in front of the Giza pyramids, at dinner in the Summer Palace of the King of Saudi Arabia, and it was a private concert for Craig, David, you name it. But the main focus of this was really to create connection with our customers, because loyal customers spend 67% more than non loyal customers. Now, when the pandemic hit and everything changed, I was trapped in my apartment on the 52nd floor with a beautiful view, but I could not leave unless I had a permission slip from the police. And that was the moment where I decided I wanted to do something different. I was like, I do not want people making decisions for myself. Leni 00:02:58 So I move myself back to Mexico, my hometown, and I actually started attending retreats. Right. So something that brings me, I guess, a little bit out of a lot of other retreat coaches into this space is that a lot of coaches started because they were hosting retreats, and then they start teaching how to host your own treats. My story was not like that. I started attending retreats that changed my life, and then I started creating connections with those retreat leaders. And there was this very specific retreat for women that I attended that literally changed who I was, my life. It got me to reconnect with my femininity. It was just beautiful. So at the end of the retreat, I asked them, so when is the next one I want to bring my mom, my friends. And they were like, no, we're not having a next one because we didn't even break even. How is this possible? You had 13 women at your retreat. And then I realized there was a big problem in the transformational world. Leni 00:03:59 And because I. Yeah, you know what I'm talking about, right? Shannon 00:04:04 Yes. Leni 00:04:06 And then, because I am very curious, I couldn't help myself. And I started interviewing retreat leaders to figure out what was going on out there, to figure out what was the missing link from creating transformation, serving people, to actually running your retreats like a business? Shannon 00:04:23 Yes. Leni 00:04:25 Big, big difference. So after interviewing over 100 retreat leaders and I keep doing a lot of market research as I go, I've started this over five years ago. I can tell you that over 70% of retreat leaders do not profit from their retreats. And that's just so sad. Shannon 00:04:41 I would guess, to be quite honest with you, that it's even higher than that. I really would, I would, I would guess it's closer to 80 or 90% based on the people that I talked to as well. So and it is it's absolutely to me it's devastating, but it's also such a disservice. Leni 00:04:57 Yes, I always tell them, like, do you want to go back to your 9 to 5 job instead of actually doing what you're meant to be doing in the world, because you don't treat your business like a business and you treat it like a hobby, you know, I'm here to serve, and it doesn't matter if I don't make any money. Leni 00:05:13 And the reality is that retreats takes so much time and effort and energy, and there's so transformational. Like people change their lives when they go to retreats. Why wouldn't you also profit from it? Shannon 00:05:24 I totally, totally agree with you. this is you're speaking my language on so many levels. I struggle greatly with anybody who's in this industry and and saying, you know, that they're either a not making a profit, that they don't want to make a profit. That's somebody who just is like, okay, we're not even in the same we're not even in the same city, let alone, you know. Yeah, yeah. That's just not even whatever. because you do you get a lot of that language in this, in this business, in this industry of like profits are evil or money is evil or any kind of bullshit like that. I just don't play that game. but then the flip side of that part is they just don't know how to run a business, right? So there's the attitude and you can't fix attitude. Shannon 00:06:07 They've got to figure that part out. They've got to do them inner work. They've got to figure out what their money obstacles are, whatever that is. The other part of it is they just don't know how to make a profit. And that can be fixed, right? That can be learned. That can be taught. and it sounds like that's something that you help people do. Leni 00:06:25 Yeah. So for me, it's all about like like my core messaging is like sold out and profitable. And the reason it's like, and I don't even really, really like I'm not like your retreat does not need to be sold out to be profitable, but you do want to be able to sell. And a lot of people lack sales skills. And it doesn't mean that you need to have these more like phone marketing person getting angry at you because you don't buy from them, right? And we have a misconception that selling is an act of service and that you're taking away from people if you do not offer your services. Shannon 00:07:03 Yeah, there's a lot of misconceptions about selling. and it's it's it's unfortunate, but it's fixable. as long as somebody is willing to open up their mindset, one of the things that you mentioned right at the beginning, and I know it's the topic that we really want to focus on today, because I think you and I could talk about things for hours and hours. but one of the main things that I'm really excited to chat about is loyalty marketing. And I know that you have a lot of experience in loyalty marketing. and I'm really passionate about it, so I'm super excited to delve into that part, which also aligns with sales, because there's absolutely a sales process in there. But let's talk about that. Talk to me about the importance of loyalty marketing and how it can really help you grow your business. Leni 00:07:46 Well, first I would like to start by saying what loyalty marketing means for those who might not be aware of the concept because it's a very, very simple concept. Loyalty marketing is customer relationship management. Leni 00:08:00 That's what it means. It's how you manage the relationships with your customers. So they want to come back. They want to buy from you again. At the end of the day, it's all about creating connections. It's about creating this rapport, building like know and trust. So they're like, if they have to decide, am I going to this retreat or this other retreat? It's a no brainer. So loyalty marketing is very, very powerful. And for me, it's my favorite type of marketing because it's all about building relationships. It's about nurturing those relationships that exist and not nurturing the future ones. Now, a lot of people might consider that loyalty marketing starts the moment they purchase something from you, and then you resell them. But for me, loyalty marketing starts from the moment someone becomes aware that you exist. Shannon 00:08:54 Hey, retreat leaders, pause that retreat planning for just a second, because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Shannon 00:09:09 Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat Mastermind training and come join me across the pond. That's interesting. I'm glad that we're bringing it up that way, because in my brain, loyalty marketing is nurturing the relationships I already have. So, for instance, I have what I call an alumni group. These are people who've all attended one of my retreats over the last 15 years. And so my alumni is like who I consider loyalty marketing. They've. But by the way, loyalty marketing can be whatever we decide it's going to be. But that's like for me, it's like my alumni, they get a special code, they get special extras, they get a special gift bag when they come. It's kind of like if you've ever been on a Disney cruise, you're your second cruise. Shannon 00:10:12 You get like special things left on your bed, your third cruise you get it gets elevated each time you attend a cruise, like your goodies get elevated, your access gets elevated, everything gets elevated. And that's the kind of the same thing that we do for our alumni group is that it gets elevated. And then every other year we have an alumni only retreat like no one else can come unless you've been an alumni. And that is a pure party recognition. Surprises, like, it's just an absolute blast. and so that's where my brain went with loyalty marketing. So I'm really excited because I do understand, though, this concept of as soon as there's a connection point of any way. That also could be loyalty marketing. Leni 00:10:51 Yes. So your regular way to see loyalty marketing would be they purchased, then they repurchased and they repurchased. And the more they purchased, the higher the benefits they get. And this is like the core concept in a way. And that's why there is a lot of memberships. Leni 00:11:08 And then you get points, right. A loyalty marketing program that anyone can relate with is Starbucks, right? The more coffees you get, the more rewards you get. Right. You get free coffee and then more and more and more and more and more. So that is the way. But and that's the when the moment when you get I would say when someone repurchases from you like and we call it retention. Right. So when someone stays with you, that's for the moment where you see the benefits and reap the benefits of all your loyalty marketing efforts, but that does not mean that you do not begin the relationship and nurturing them to become loyal customers before that. The way. I don't know if you want to share something. Shannon 00:11:49 No, no, I was just going to say I love that idea in that concept. Because as soon as they've had any kind of touchpoint, it is time to nurture that relationship. Leni 00:11:57 Exactly. So I like to see it in a very simple way. So when someone becomes aware of us on a social media post, on an ad, on a podcast episode, we are creating a one sided relationship. Leni 00:12:11 We're putting out content and that other person is consuming it. And then from that moment, they will decide if they like you or they don't. As simple as that. They're like, oh, I want to see more of this person or I'm not really that interested. So if you lose them from the beginning, then they're not your potential clients anymore. They left the pool, right? They left your funnel everything out. It's out of there, right? They're not in your space anymore. So nurturing loyalty, marketing from the beginning, even for people who do mini purchases, right? Like, I send sometimes private messages to people who buy like a product is $17. And I send messages to check. Hey, did you receive my my loyalty book? How was it? What was the biggest learning that you received? Sometimes people will answer, sometimes people won't. And it's okay. I don't do it because I'm expecting an answer. I am doing it because I'm building relationships from an e-book that is free, because I care about these people who want to host retreats, who want people to come back to the retreats, who want to have profitable retreats. Leni 00:13:24 And because I care, I show up and I show up in different levels of proximity. Right? And this is and I know maybe I'm talking a little bit in the technical space sometimes. So for those who are you listening, I hope it's clear enough. But different layers of proximity, right? So when someone comes, let's say to your book they might get an email from you or your assistant. And that's kind of it. It stays in that's in that realm, right? That's the amount of proximity that you're getting with them. Then later on, if they buy one of your courses, right, one of your programs, then maybe they're in live zoom sessions with you. So they get at a different level of proximity. The relationship that you're building has more touchpoints. And then let's say someone then comes to your retreat. But because they were on your group program, then they get a one on one session with you. Shannon. Shannon 00:14:22 Right. Leni 00:14:22 And higher level of proximity and then on and on and on. Leni 00:14:29 But we can begin our journey to create loyal customers from the beginning. For example, my podcast, How to Run Profitable Retreats. I have a lot of loyal customers that if I don't post an episode on the week, they will send me an email and be like, Laney, did something happen? Shannon 00:14:48 I love that. Leni 00:14:50 And it's because it's a one sided conversation that then becomes there is a place where they respond, but we do not want to start just nurturing relationships. Once they bought we want. Yeah, from the beginning. Shannon 00:15:07 I totally, totally, totally love this. one of the things I've talked about on one of my previous shows was we spend a lot of time in this industry, marketing, marketing, being throwing a lot of content out. Well, hopefully you are. Hopefully you're throwing content out, and it's good content, and it's valuable content and it is speaking the language to the proper audience. So hopefully you're doing that. And then the retreat leader is thinking, well, that's selling. Shannon 00:15:33 I just threw a bunch of information out. But it's not. That's marketing. Selling is anybody who's interacted with that information. You then follow up with them and you start what you're talking about, which is the the nurturing a relationship. It's this or as you will, loyalty marketing even. But it's really nurturing a relationship and it starts the minute there is a connection, a true connection. I also love that you said if they drop out, they're not your people. That's so important to me, Lenny, because I'm all about attracting the audience that you align with. And that's not everybody. Like, not everybody is going to listen to my podcast and be like, oh, that's the person I want to, you know, hear or be in the room with or whatever. Like, they're not they're not going to like how I talk or how I believe or, or how I run my business. That's okay. I want to attract the people who align with me. Maybe I challenge them. Challenging is fine, but alignment with that as well. Shannon 00:16:30 And so I love that you're like some people will just drop off. We're not chasing the ones that are dropping off. I'm not a big believer of that. We don't go chasing people who are dropping off. That means it's not a fit. No problem. I wish them well on the next journey that they find the right fit with. but yeah, I love this whole concept of, you know, really making sure that we nurture that relationship at that first touch point. And I know for a fact and I know you know this too. It's not happening in our industry. We're just putting information out there and then doing nothing else with it, and then sitting back and going, well, my retreats not feeling. Leni 00:17:07 Yes, like. But I posted on Facebook groups and no one replied to me. Shannon 00:17:12 Yes, that. Leni 00:17:15 Right. Yeah. Everyone talks about the, you know, the the post, the post and pray kind of thing. Right? And it is so important in these, in this industry to understand that we need to run our business like a business, like when I was going through a lot of these interviews, a lot of people were like, well, as long as it pays for my trip. Shannon 00:17:35 Oh God, please don't say that. Leni 00:17:38 I was like, what? Shannon 00:17:40 No, I. Leni 00:17:41 Just might as well just go on your trip on your own. Find the money somewhere else. Shannon 00:17:45 Oh, my gosh, that's way less of a headache. That's way less work. And oh my gosh. Yeah. So this I get super, super worked up about because it does a disservice to everybody else in the industry who is wanting to make an impact and an income. And they can be done at the same time. They're not exclusive an impact and an income. And the transformation that you talked about that's happening on retreats. I'm not talking about a weekend vacation, which that's fine. Those are fun. I'm talking about a retreat where there is a promise. There's a promise that's going to be answered at the end of that retreat. A problem solved, a transformation is going to happen. Those are priceless. And they're worth a lot. They're worth your energy. They're worth your time. They're worth your experience. Shannon 00:18:28 They're worth so many things. And people get it so confused and they think, well, it's just, you know, I only, you know, I'm at the retreat from these days to these days. And I get to travel. No no no no. It's so much more than even the time on the retreat. It's everything you've experienced in your life. All the education, all the experience that brought you to this point to host the retreat that also has value. And so, yeah, I get really worked up when people are like, well, I just hope it pays for my vacation or my trip. And I'm like, what the. We are not on the same page. Leni 00:18:58 We're not. But like, there's a couple of things that I want to bring here into the conversation that you mentioned. First of all, I truly believe that you're not meant to be a cup of tea. You're meant to be a glass of champagne. Shannon 00:19:10 That means you're not on. Shannon 00:19:12 Hold on. You're speaking my language. Shannon 00:19:14 I don't know if it'll show up because I have it all blocked out. Shannon 00:19:17 But anyway, it's a it's a Veuve Clicquot. Shannon 00:19:21 Bottle that's been custom painted for me that sits on my desk because that's been my favorite champagne for over ten years. And I might have butchered the name a little bit just now, but, that is like. I am a fine glass of champagne. So yes. Please continue. Leni 00:19:37 I also have a big like, you know, the big, big bottles of champagne in my drawer. And it has a glass cover because it's it's specifically for once I reach a specific goal. So it's there. Shannon 00:19:50 Waiting. Get it girl. Leni 00:19:52 Yeah. So when we're not, when we're not trying to be liked by everyone because honestly, it's impossible. It's easier for us to understand. Where do we come from? Who do we serve? And this leads me to the space of, like, once where, like, there's a lot of, like, retreats that are a little bit on the generic side, let's call it like that. Leni 00:20:13 And you're, I call it like swimming with sardines. You're a sardine and you're with a bunch of other sardines. So there's nothing that makes you stand out and make you different. And people want things that are different in their lives. And then because of that you can have retreats are very very specialized. So an example that is also very connected to what you mentioned about the value of attending a retreat. Right. Because the value and for me retreats are priceless. Because in one moment your life can change. Shannon 00:20:46 Yeah. Leni 00:20:47 It's really containers for deep, fast transformation. Shannon 00:20:50 Yeah. Leni 00:20:51 To use this example that I love using is if someone needs to get divorced in California, in average, you will spend $250,000 plus all the energy, the relationship, maybe the therapists. If you have kids, you know all this pieces. But if you actually went to a retreat that could save your marriage or make you have an amicable divorce so you don't spend $250,000, what is it worth to you? The the mindset of your kids, the having to go back out on dating, having to date again. Leni 00:21:31 Right. What is it worth it. And I attended a couples retreat by myself. One was funny, and the reality is that it was a therapist, and it was all about relationships and couples. And they asked one of the attendees, right. The guy, why are you here? And he said, because this is cheaper than divorce. That's literally what he said. Guess what? They're still married. They had another kid and now they have, like, four kids. They're still married. This one retreat was worth saving and marriage. And we undervalue ourselves because we think that if we price ourselves slow, then people, more people will say yes. And the reality is that it costs you the same amount of money, effort and time to get one person to pay you $1,000, then $10,000. Now, I'm not saying just go and raise up your prices without any foundations, but really look inwards And it's not about your self-worth because your self-worth changes every day. One day I wake up and I feel amazing and I'm worth $3 million, and the next day I might not be in the same space. Leni 00:22:39 So it's not about self-worth. It's about the worth of the work that you do. What are you an expert on? What can you do to help other people change their lives? Right. One big problem. One big solution. That's it. And then really running your business like a business and then maintaining and nurturing those relationships. And this brings us back to loyalty marketing. Because if someone comes to your retreat and then they don't get divorced, but then there is no connection, there is no follow up, there is no integration afterwards. Then all the effort, all the money that was paid for that retreat might be lost. So creating these spaces for connection. Like I can tell you, because I nurture my relationships with my clients. We know in the retreat space, not everyone is ready to host retreats at that moment in their journey. They might need certain things, you know, certain boxes to tick. They might need more confidence. They might need more expertise. But there is this dream, right? The dream of hosting a retreat. Leni 00:23:48 But because I nurture my relationships and I bring loyalty marketing into every single thing that I do. Because for me, it's part of who I am. It's not. It's not even a separate concept. It's me. Right? I bring that into everything that I do. I get people who show up back in my space three years later and they're like, Now I'm ready to hire you. Now I'm ready to come to your retreat. Those clients would have been lost if I was just like, well, they don't want to buy. Shannon 00:24:18 Yeah. Shannon 00:24:20 Yeah. No, this is so good. This is really hitting on a lot of different things, but especially this loyalty piece of of really continuing that nurturing relationships. Listen, retreat leaders really nurturing that relationship that somebody has already attended one of your retreats especially. But like Lenny said, at any touch point, but these ones that have already attended your retreat, there's a thing called cost of acquisition. The cost of acquisition for this person now to attend with you or to rebook with you, is so low compared to getting someone to come on a retreat that hasn't been on a retreat. Shannon 00:24:57 Not only that, but that person who's attended your retreat now is a form of marketing for your retreats, right? They're the ones that's going to share your retreats. They can, do a testimonial video. There's like, so many different ways they can leave a Google review or a Yelp review or Facebook review or whatever it is that you use, or all of them. but they are another tool in your marketing for you that you don't even have to pay for. It was already paid, right? It's already paid for. But the cost of acquisition for working with someone you've already worked with is minimal compared to attracting new business to come in, so it's kind of twofold. Lenny, what we're talking about here is, is nurturing that relationship. As soon as they start with you, whatever it is, it's a like it's a comment. It's a response, it's a DM. It's, you know, whatever a phone call, an email, whatever that is nurturing from that point on, unless they drop off, which is totally fine. Shannon 00:25:53 And then also continuing that relationship, even after you've done business with with them in a very special and intentional way with those that have already done business with you. So I'm loving this so much and you can get so creative in so many ways. Leni 00:26:09 Yes, like once we wrote 200 personalized cards for people who show up for our events. Guess what? I got emails saying thank you so much for this experience. Can I come next year? Shannon 00:26:20 Okay, I have to tell a story. This is so funny. so my team and I, spent several weeks mailing out a tiny, tiny little cute card that inside the card had a, an intentional card with it and a little note. And I mailed it out to every one of my alumni. Okay. For the past 15 years, it took us weeks. I highly suggest before you do some shit like that, that you know what the dimensions are of your country, of what you're sending. Because I've lived in the US my whole life, and I didn't know that. Shannon 00:26:56 It has to be a certain size. It cannot be too small like it has to be a certain size. And so I got hundreds of them returned. And I just laugh about it now because it was like Shannon and I did this whole video that I shared with my alumni. Like, if you didn't get this little card, it probably was returned to me. And it will be in your mailbox soon. But it was just so funny because it was like, I loved it. And the people that received it loved it. And yet, you know, I had to laugh at the fact that I didn't research it well enough. But the point being is you've got to nurture your people, like especially the ones that have shown up. You know, you really you really do. I have special events for mine. They get a special discount code. I don't do discounts. I'm not a discount person at all. But I do allow my alumni to have a special code just for them. For any of my future retreats. Shannon 00:27:45 I do just I give them special gifts. It's just. It's just a thing. I kind of love how you talked about like the Starbucks thing, although we are all so much better than Starbucks. But, you know, it's that whole it's like a reward system, you know, you trust me with your time, which to me is even more valuable than money. But you trust me with your time. And each time you do that with me, I want to really help you, really help you see and feel how much that means to me and to reward you for that. And so I just love this whole concept of loyalty marketing, and I hope to hear from the audience on some ideas of what they do for loyalty marketing, whether it's for someone they haven't worked with or someone they have worked with because they're kind of two different tracks, but on similar, train tracks. and so I would love to hear about that. So, Lenny, I love this conversation. Thank you so much for coming on the show and sharing. Leni 00:28:38 Oh, no, it's my pleasure. I really, truly believe that once we really create connections with people, nothing can stop us. And I love your story about, you know, sometimes like the little details. But imagine, like the people I receive, like Christmas cards from friends in the US every year. And then when I get them, I can't wait to see them. They have a little bit of like a letter that says what's been going on in the year for them. And every single year I'm just waiting for that card to show up in my mail because it creates this connection. It's about it's about caring for people. Yeah. And there's so many different ways and how what you how you can do it. And the last thing I would like to add here is like, I love that you brought cost of acquisition into the conversation because majority of the people in the coaching transformational space do not know their cost of acquiring a client. They think that having ads and what they cost to get their person to sign up from ads is the cost of acquisition. Leni 00:29:40 And there's so many different layers, and we're going to like, keep that maybe for a different, separate conversation. But it's very important for people to understand that retention rates when it comes to retreats inside of the retreat, and that does not mean you tell them about your next retreat or your offer one minute before the retreat is over, you need to plan for it, right? There is a marketing and the psychology on the sales process while you do it, but the retention rate of people attending a retreat is between 50 to 70%. That is massive. They're already there. They're your captive audience. They just changed their lives. And you help them? Shannon 00:30:22 Yep. Oh my gosh, I love this. I love it so much. Well, Lenny also has a free gift for you. She's got an e-book that is called Loyalty on Repeat How to Sell Your Retreats with Past Clients. So that link will be in the show notes. Please grab that e-book and also jump on her podcast, which will also be linked in the show notes. Shannon 00:30:40 So. Lenny, thank you so much. We will definitely have to do a part two and dive more into business analytics. Some people might like their eyes might cross and they might break out in a sweat. But the truth is, is part of owning a business and running it as a business. And we are not here to play small. We are here to play big. So thanks again, Lenny. I so appreciate you. Leni 00:31:00 Thank you for having me. Shannon 00:31:03 Thanks for listening to The Retreat Leader's podcast. Learn more at the Retreat. Com. See you next time.…

The Retreat Leaders Podcast

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EP 235 Who Do You Need to Become? When Your Retreat Planning Isn’t Working 12:09

för 13 dagar sedan12:09

12:09

Hey retreat boss—it’s time for a heart-to-heart. In this solo episode, Shannon Jamail gets real about a truth that most retreat leaders avoid: 👉 If your retreat planning isn’t working, it’s not just your strategy—it’s your identity. Whether you’re dreaming of your first retreat or you’ve been in the game for years, this episode is your wake-up call to stop hustling like someone who hopes to succeed—and start embodying the retreat leader who already is . ✨ Shannon breaks down how to align your actions, energy, and environment with the version of you who fills retreats with ease, earns consistently, and leads with confidence. You’ll walk away with questions to ask yourself, identity upgrades to make today, and a clear reminder: 💥 You don’t get what you want—you get who you are. 🎧 Tune in now for the kick-in-the-leggings clarity every retreat leader needs. Link to full blog here: https://theretreatleadersplaybook.com/be-her-now-the-mindset-shift-that-builds-profitable-retreats/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify --------------------------- Transcribed With Podsqueeze Shannon 00:00:00 Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys, welcome to or welcome back to the Retreat Leaders Podcast at Shannon. Today I want to talk about something that has been coming up in a lot of conversations lately. And it's all about who do you need to become when your retreat planning isn't working? Because here's the thing you all have the vision. You have the passion. Maybe you've hosted a retreat or two, or you're dreaming of it. You're following strategies. Maybe you've even bought some programs and posted pretty graphics and the results are meh, right? You're not filling spots like you thought. You're not hitting those income goals. You do have income goals, right? Don't make me come after you. Shannon 00:01:04 You better have income goals. But you're burning time and energy and maybe money, and you're just not seeing the return. And here's the truth. I want to share with you with lots of love and zero bullshit. If what you're doing right now isn't working, it's not about doing more. It's about becoming more. Your retreat planning isn't what's broken, but your identity might be, I know. Oh, that sounds a little bit harsh, but stick with me here, because this isn't about blame. It's about radical responsibility. Let's say your goal is to earn $250,000 a year hosting retreats. Amazing. Totally doable. I'm actually going to pause there right now, because if I said that number and you were like, oh no, that's not that's not even possible, then honest to goodness, you're listening to the wrong podcast or you're just not ready. You're thinking way too small. And this isn't this isn't the space for you. Not yet. When you realize that 250,000 is totally doable and so is 500,000. Shannon 00:02:07 So is $1 million when you realize that you're in the right space. But whatever that number is, whatever that number is. I want you to get honest. When you think of the number, whatever your number is. I want you to get honest. I want you to ask yourself, are you making decisions like someone earning that amount a year? The big amount. The goal amount. Not that small shit. The big number. Are you making decisions like someone earning that number? Are you showing up with the confidence, the clarity and the consistency of someone who believes in that number? Are your daily habits, your energy, your schedule? Your identity aligned with that version of yourself? Who gets that number? Because here's the thing you don't get what you want. You get who you are. I want to say that again. You don't get what you want. You get who you are, who you're matched for. You get what you're matched for. That's why we've ever thought about things. And you're like, why didn't I get this then? But then you realized you went through all this other stuff, and you got that thing later and you were ready for it then. Shannon 00:03:21 You were you were equipped for it. Then you were thinking in that mindset. You were acting in that like you were ready for it then. We need to be ready for it now. We need to step into the version of ourselves who does hit that goal, that big goal. And let's break this down. So we'll break it down a little bit. If you're stuck in hustle mode, maybe even frozen mode, but let's say you're stuck in hustle mode and you're spinning your wheels trying to plan the perfect retreat to post the perfect reel, or even copying someone else's strategy. Maybe you're missing the point. You're missing the point if you're doing all these things because it's not just about retreat planning and marketing strategies. Although yes, you do need those, but it is about aligning your identity with the results that you say you want. So let's go through this. Let's ask yourself some questions. I really want you to to pause. Maybe after I ask the question, you pause this podcast and answer it. Shannon 00:04:21 Here's the first question. What does the retreat leader who earns 250,000 a year, $500,000 a year, whatever that number is? What does that retreat leader who earns that money do every day? Answer that question. Maybe she blocks her calendar with non-negotiable CEO time. She prioritizes revenue generating activities like outreach and strategic partnerships over tweaking Canva graphics for hours. Maybe she's very organized. She knows her numbers every day. She knows her numbers. I have a good friend, Erin Haig, who calls it coffee and QuickBooks. Shout out Aaron! I just love that she was doing that while we were in France. Every day it's coffee and QuickBooks. But a retreat leader who earns big money every day. She knows her numbers. Hey, retreat leaders, pause that retreat planning for just a second, because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. Shannon 00:05:37 It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat Mastermind training and come join me across the pond. Here's another question what kind of mindset work does she do? What kind of mindset work does she do? Answer that question every day. Maybe she journals. She visualizes. Maybe she reminds herself every day that her work changes lives. She charges what she's worth and doesn't apologize for it. What kind of mindset work does she do? Another question who does she surround herself with? Who do you surround yourself with? Maybe she's in rooms in person and virtual with others who are playing big, y'all. This is important. This is why I joined the Genius Network. This is why I choose to surround myself with other people who think and play big. Maybe she learns from mentors who's who have actually walked the walk, not just talked the talk. Shannon 00:06:48 And I've got a little something to say about that here, because in this retreat industry now, we are seeing a lot of mentors and leaders popping up. And for only $7, you can learn how to make $1 million a year or $7,000. It really doesn't even matter. At the bottom, at the end of the day. What really matters is have they walked the walk? Have they walked the walk? That's who you want to listen to. That's who you want to surround yourself with. That's the room that you want to be in. She's also listening to books, podcasts and shows that speak growth, not scarcity. In this section of who she wants to surround herself with this question, I really want you to think hard of who you spend time with. Are they cheering you on and catapulting you to these big dreams? Or are they like, oh really? Are they holding you back? Or are they talking shit about the economy and the who? Whatever. Like, are they bringing you down? And you know how I feel about the economy and the world and how that affects us. Shannon 00:07:49 It doesn't. Listen to my other podcast on that. But who she surrounds herself with matters. Another question. How does she present herself? How does she present herself? This is kind of twofold to me. One is not in a fake way, right? She shows up on zoom events, even social media. Confident, grounded and magnetic. Right? But also, how do you put yourself together? Does that matter to you? Like, for me, I feel my most abundant, my most passionate, my most. Like I'm getting it when I have put a little something in to the effort of how I feel and look. By my presentation. Exterior presentation just as much as my interior. It does matter to me. It doesn't to everybody, but it matters to me. How you show up energetically and physically determines how you're going to feel. So how does she present herself? She drag in herself in her pajamas and come on over and and going, let me journal this bullshit. That's that's up on both both energetics and physically. Shannon 00:08:56 Right. How does she present herself? This kind of goes into the very last question I want you to ask yourself, which is how does she take care of her body and her energy. How do you take care of your body and your energy? Nourishing yourself. Moving your body. Getting support when you need it. She doesn't burn herself out trying to prove her worth. Because here's the thing. There is a difference between wishing and becoming. You can wish for success, or you can become the person who creates it. And becoming doesn't mean pretending. It doesn't mean pretending. There's a difference between pretending and acting as if you have something right. But it does mean choosing every single day to act. Think, plan, and move from the version of you who already has the thing you want. So you may think that's pretending, but that's not. And this, this doesn't work the other way around. You don't get the thing and then act as if you are that person. You act as if you are that person. Shannon 00:09:56 You move. You think, you become that person, and you'll get the thing you want your retreat, planning to actually work? Then work like the leader who already fills her retreats. What does that look like? Sell like the woman who knows her offer. Changes lives. Lead like the business owner who isn't afraid to go all in. And this isn't about meditating more. Although, look, I'm all for journaling, manifesting, meditating, vision, boarding, all those good things. I even have a course on it outlining exactly what I do. And I do think that it makes a powerful difference. But don't get it twisted. Energetics without action is daydreaming. Energetics without action is daydreaming. What bridges the gap between your current reality and your dream retreat? Business is becoming the kind of person who is willing to do the uncomfortable, aligned, focused work to bring it to life. Because here's what I want you to know. To sum this all up, I want you to know this. You don't need to find her. Shannon 00:10:58 You don't need to earn her. The version of you who fills retreats with ease, earns consistently, and leads with impact. She's already in you. I'm telling you, she is already in you. You just need to start acting like her today. Today? You can do that today. What's. What's one thing you could change today to start acting like that? To start acting like the person who earns that big goal. And if you don't know where to start, y'all know that I have my retreat leader membership. You can join where we talk strategy and mindset, marketing and identity support, stretch goals, all of those things. Or find a mentor or a course or a program or a room that plays big because you were never meant to do this alone, and you're definitely not meant to keep playing small. Let's build your retreat business and the identity to match. I look forward to hearing about it. Thanks for listening to The Retreat Leader's podcast. Learn more at the Retreat Ranch. See you next time.…

The Retreat Leaders Podcast

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EP 234 Scroll-Stopping Content: Retreat Marketing with a Social Media Pro with Alessia Tenebruso 18:37

för 20 dagar sedan18:37

18:37

In this episode of The Retreat Leaders Podcast , Shannon Jamail is joined by Alessia Tenebruso—founder of One Girl Travel, retreat content creator, and social media strategist—for a juicy convo on how to create social media that actually converts. Alessia shares the importance of having a dedicated content creator or social correspondent at your retreats to capture authentic, behind-the-scenes moments that build trust and spark FOMO (the good kind). They dive into how retreat leaders can stay visible and aligned online without burning out, plus tips on using platforms like Instagram, Facebook, and TikTok strategically. Whether you're documenting a retreat or planning your next one, this episode is your blueprint for scroll-stopping, story-driven content that fills spots and builds your brand. 🎧 Tune in now and learn how to transform your retreat visibility—one post at a time. 🔗 Links Mentioned: Alessia’s Website: https://www.onegirltravel.com Follow Alessia on IG: @one_girl_travel The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ----------------- Automatically Transcribed With Podsqueeze Speaker 1 00:00:00 Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys! Welcome to or welcome back to the Retreat Leaders Podcast at Shannon and I am over the moon excited about my guest today. She is another amazing human being that I met in France. This is not the same because we are not sipping on champagne in France, but I am getting to record with her and I am so excited. Welcome Alexia to the show! I'm so excited you're here. Speaker 2 00:00:48 Thank you. It's so good to see you. I definitely miss you and all the fun we had in France. Speaker 1 00:00:53 Oh my gosh, it was seriously life changing on so many levels, but probably the biggest one was meeting the people that I've met there. Speaker 1 00:01:00 I have recorded shows about it and I have made posts about it. But if you are not up leveling yourself by getting into rooms with people who think higher, you know are just dreaming and envisioning and working towards bigger things. You're in the wrong spaces. And so that was just such an incredible experience. Plus, we're in France drinking champagne. I mean, come on. Speaker 2 00:01:20 Exactly. Speaker 1 00:01:21 It was a combination of amazingness. So why don't you first start off by just telling us who you are and what brought you to where you are at today? Speaker 2 00:01:28 Sure. My name is Alessia Russo. I'm the owner of One Girl Travel. I am many things I like to consider myself, like the Martha Stewart of the internet. I'm a certified life coach. I am newly a certified travel advisor. I am a content creator. I am a brand visibility consulting coach, and I am also a event Social Media coordinator. Speaker 1 00:01:52 Yes, to all of those things. And I saw quite a few of those things in action when we were in France. Speaker 1 00:01:58 And I want to talk about that stuff, because when I met you and I was realizing what you were doing and what you do, and I saw your content, which just blew me away, I was like, oh my goodness, this is so important for retreat leaders, because I do think a lot of retreat leaders are willy nilly. They're social media and they're digital content in general. And one of the things I always talk about is my number one goal is to grow my email list, my email list. But the number one way to do that is through social media, y'all. If you only knew how many times we've tried to record and the oopses that I have done today, I'm just going to blame it on a very busy, fruitful, amazing weekend I had with my retreat alumni. I did a lot of yelling and screaming, so my voice is done and so is my brain almost. But what we're going to talk about is super important because number one, building our email list. But we have to do that through our digital presence. Speaker 1 00:02:48 And the first thing people are going to look at when somebody is considering you or as a host or your business is your social media presence. It's a form of validation and it needs to be curated properly. one of the things I was talking about before we hit record was, you know, I see a lot of retreat leaders, especially new ones, but even some that have been trying to to kick around retreats for a while where they're like posting a cute picture of their kid and then their dog and then the retreat. And then, you know, this I don't know thing they saw on the news and then the retreat, like it's just all over the place and it's inconsistent. So could we just first talk about the importance of social media, the consistency of it, just, you know, in general why it's important to retreat leaders? Speaker 2 00:03:31 Yeah, absolutely. And first, I totally agree with you about your mailing list because you don't own your followers on these social platforms. But like you said, like this is like where your credibility is. Speaker 2 00:03:40 This is where they're getting to know you. So you're building community with your social media platforms, all of them. And each platform is very different. I in my opinion, I don't know if you agree with me on this, but I feel like Instagram is more of the curated, you know you got your whole like, page and it's all curated. Nice TikToks a little more rogue. I feel like I can have a little more fun, a little more behind the scenes on TikTok. Facebook is Facebook's Facebook. for Facebook, right? Like it's been around for a long time. But pretty much everything I post on Instagram just goes to Facebook. But basically, that's where people are going on your page to get to know you. And I know you mentioned about like posting family and kids and dogs and things that that's great for your personal page that doesn't belong on your business page unless it is carrying over to what you are trying to get across to your community. Speaker 1 00:04:33 Right? Speaker 2 00:04:33 But that's what stories are for, in my opinion. Speaker 2 00:04:35 Stories, I think, are a great way to share behind the scenes of your life. People love stories. They love seeing what you do on the weekends with your family, your friends, but your actual social media feed. It should be intentional and you should be posting with purpose each time you post. Speaker 1 00:04:52 Hey, it's Shannon here. I'm just popping in really quickly to ask a big favor. Would you pause the show and go review it for us, please? Reviews really help us to be able to get more guests and more experts on the show to help you transform your retreats, so if you wouldn't mind pausing and leaving us a review, that would mean everything. And if you're not already subscribed, do that too. I love that you're saying it like this because you literally nailed what I see as a user, let alone, you know, a business that's that's using the platforms. I agree with TikTok, by the way. We only started our TikTok account so we could do like pranks on the ranch and like show some funny behind the scenes goofiness. Speaker 1 00:05:34 And we've done some of that and I got to get better at it. But that is why I started TikTok. I thought that could be the more sassier branch of us. And then Instagram is very curated and Facebook is more like, here's an event, here's just some information, here's where we post our articles. It's SEO driven. It's, you know, it's got good stuff. Don't get me wrong. Depending on the age that you're targeting also might depend on which social media platform that you're spending a lot of time in. Very true, but I do agree. Each of them have their own kind of feel and layout to it. And I love that you said personal stuff. Personal page, unless it's stories. I totally agree with that so much. The stories is where people really, really get to know, like the person behind the brand, I think, or people behind the brand, like what's really happening, you know, behind the scenes. What are your struggles? What are your your successes? what are your your learning points or failures however you want to call them? And so I'm really excited that you you mentioned it that way. Speaker 1 00:06:28 Are you laid it out that way? Speaker 2 00:06:30 Yeah. I think it's a great opportunity for people to like, know and trust you. Right. Like that's the purpose of building your community. And they have to see that you're a real person, you know, especially if you're asking them to pay you for something. They need to know who they're paying and if they want to invest in you as a business owner. Speaker 1 00:06:49 See, this is so funny about, I don't know. It was probably eight, eight or so years ago. I was hosting a retreat in Northern California, and those of you that were on this retreat, you'll remember this. And we're going around the table, you know, the opening night and just introducing ourselves. What do we do? And all that kind of fun stuff. And I don't know, about halfway through. So we probably have about seven women who've already gone, well, like, this next woman was like, my name is so-and-so, I work for the FBI, and I background checked you to make sure that this was a legit thing. Speaker 1 00:07:17 And I was like, what? I mean, okay. And she was just very honest, like, you know, I just I didn't know if everything on social media was fake. If you know what was real, what wasn't real. And I just decided that I was going to use the tools that I had at my resources to check you out and make sure that I wasn't just giving my money away to some weird situation. Well, this was before, you know, the way social media is today. today, I think it's a little bit it's a little harder to curate a fake relationship on social media. You can. Absolutely. But if you're using the stories and you're using all the tools that are involved, and there's really you showing up the way, you know, you would want to show up to create that relationship. It's a little bit harder. But I just thought that was interesting because that once again, shows like to your point, if they're going to pay you money and they're going to show up to this space with strangers, like they need to feel like they can trust you. Speaker 2 00:08:07 Yeah, absolutely. Speaker 1 00:08:08 And so I just I'm so glad that you're pointing that out. Okay. When I met you in France, you were one of the participants, but you were also a social media curator, and you killed it. Because I remember going to bed every night, and I would scan what was going on in the social media world, and it would be like, oh my gosh, look at her post. And she like, did a recap of I think it was the day before. It might have been, I don't remember if it was that day or the day before. I think you were on purpose doing it a day behind. and so it was like, oh my gosh, how you curated it gave me such FOMO. And I was there. Like, I was like, if I wasn't a part of this, I would be like, how can I be a part of that and talk to me about that and why you like. Why is that part of one of the things that you do and how important that is? Speaker 2 00:08:52 Yeah. Speaker 2 00:08:52 And exactly what you said it is creating that foam because only a, not everybody can code to a retreat, right? Like you have. Oh 1015, 20 people at a retreat. There are hundreds of people that are watching you, and we're debating on attending the retreat and what I'm doing as a participant of the retreat that is documenting what is happening. I am bringing it to life for everybody that's not there because I am somebody that I. The way I network is by being in the room at events and I love it, I love conferences, I love just being in those rooms because of the energy, because you're with like minded people, like you're just vibing off each other. You're getting excited and like, you know the feeling when we were together, it's not something that can be really shown through photos, right? It's like by me talking to the community and telling them what's happening. And by sharing, like, these behind the scenes clips that nobody else knows about except for us, and I'm sharing it with everybody. Speaker 2 00:09:58 Like they're getting to see what's really happening at these retreats. They're getting to see the transformation in real time. And I think it's such a great way of marketing your retreats because then they're seeing, okay. Like, look how much fun they had. Look at the transformations they had. Look at all the connections that were made. I want to go on that retreat. And so then they consider joining another retreat. Speaker 1 00:10:21 So there's to me, there's a couple things that this is like hitting on. First of all, you're there. You're a participant. You're creating, curating content to create this FOMO, to create this future marketing. And what I highly suggest is, is if you decide to do something like this, which we're going to talk about in a moment, that you already have your next date available. So that way when someone's watching this curated content and they're having this immense FOMO, which I'm telling you, y'all, if you if you were to saw the stuff that we did and the magic that we were creating together as a group, you would have absolutely been like, I need to be there. Speaker 1 00:10:54 And so you need to be able to say, yes, here's our next one. Here's our next one. Right. So so just being prepared for that at least a wait list. Like here's the landing page for the wait list at minimum. Right. But this was so powerful. So that being said, we've talked about how important social media is. The content on social media is the platforms on social media is talk to me about if somebody wanted to do or hire someone like you or hire you like, talk to me about the things that you provide that helps them build their marketing and build their business as a content creator or brand builder. Speaker 2 00:11:25 Absolutely. So consistency is key when it comes to social media. You want to make sure, like if you have a retreat that you're posting consistently about, that retreat and what I help retreat host do is I post on their behalf, getting the excitement going for the retreat or whatever it is they're selling, like talking about it and just showing my experience through what they are offering. Speaker 2 00:11:50 so really just build up your social media share, like where are we going to be? What are some of the things we're going to do? Tease them a little bit to get them excited and to follow along on that journey up until the actual retreat date. And then at the retreat, like that's where the magic is happening, you know, in real time. And the thing is, if you're a retreat host, it's hard to be in the moment and also try to capture your own content. And that's why, like. Speaker 1 00:12:17 Really near impossible. Speaker 2 00:12:19 Right? Speaker 1 00:12:19 Like it is. Speaker 2 00:12:21 I can't imagine it like it's very difficult. And I know, you know, you can hire professional photographers, but they're not getting that behind the scenes detail and like really the energy that's happening. So that's why I think it's great to have a content creator with you that can document everything. Because what they're doing, what I do is I am capturing thousands of videos and photos, and I am using them for future content for the retreat host. Speaker 2 00:12:51 So after the retreat is over, all that content is getting repurposed and it's being used to sell the next one. It's being used to market whatever else is coming next, and you can just keep repurposing it over and over and you're getting a library full of content. Speaker 1 00:13:07 Hey, retreat leaders, pause that retreat planning for just a second, because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to retreat mastermind training and come join me across the pond. So what I'm hearing is having a content creator who helps you market ahead of time, market during as well as capturing, and then even help you create content after for future retreats. Speaker 1 00:14:00 So it really just sounds like that we just need a content creator all the time. If I'm being honest. Speaker 2 00:14:07 I mean the afterwards, like then you can you can use their videos because you'll have access to their library and then you can repurpose it as you want. If you don't want to keep them on to continuously make the content. But it's really, I think, having that creator on retreat with you, where you don't have to worry, you don't have to be on your phone, you don't have to do anything except be with your people. I think that is the biggest thing. Speaker 1 00:14:32 I agree with you so much. one of the things that we do at our retreats is I have my retreat coordinator who helps me do that is I have a person that that's that's what they're doing. but she's not a content creator. She's she's young and she's, you know, got a little bit of that brain, but she's not a content creator. And so the difference to what she does, which is amazing to what you do, which is mind blowing. Speaker 1 00:14:55 I think it's important to really look at, like, who's the person that you're going to invite into this role that's going to do this? because your content, you guys have to go back and find it, and I'll see if I can try to link some of the things. I know that some of them were stories there, but a lot of them were post anyway, my point is, is like from you throwing back the covers and grabbing a cup of coffee and walking the ground. You know what I mean? Like these things, those those details that create that feeling and that emotion of being there with the group, really getting a feel for like what the lodging really looks like and what the food experience really is and what the magic of the moment is, like all those little pieces that we try to explain in pictures or just descriptive words just don't care. They just don't even. Honestly, to me. Come close to the way you did in your content creation. Speaker 2 00:15:47 Exactly. And I'm showing it from the point of view as an attendee, you know, so if somebody is worried about attending a retreat by themselves. Speaker 2 00:15:56 And my focus with one girl travel originally was solo travel empowering women to travel the world by themselves, I've now expanded to empowering women to do anything that they want in life confidently. but it really helps ease their mind to like, okay, this is what it's going to look like on this retreat. Like, if she can do it, I can do it. And it's kind of just like giving them like those training wheels, like, okay, I can do this. I see somebody else do it. This is what I can expect to do. Speaker 1 00:16:24 Ooh, that's such a good point. That really is such a good point, because there are a lot of first time retreat goers, and especially on the the female side of the world that are afraid. They're afraid to make that, that that commitment and show up to something that they really don't know if they are going to feel safe in. And I don't just mean physically, I mean all of it just feel safe and feel, you know, like this is a place that they're going to be accepted, that they're going to, you know, feel comfortable or they're going to love or they're going to like or whatever it is. Speaker 1 00:16:51 They're just afraid to do it. And so when they can really see and actually feel through this content, it's really empowering. Speaker 2 00:16:58 Absolutely. And I feel like when it's relatable, it's just it's so much more powerful because if we're just seeing, you know, models posing, like pretending to do things like that doesn't feel real. Like I want to see a real person go to this thing and see their, their actual, you know, how they feel when they're doing it, their actual experience. And that's what I'm sharing. Speaker 1 00:17:24 Yes. Oh my goodness. Okay. Well, if somebody wanted to work with you, how would they get Ahold of you and where can they find your information. Speaker 2 00:17:32 Yeah. So you can email me at contact at. You can also go to my website. Com and I have all the ways you can work with me there. I'm on social media. it's at the word one. Underscore girl. Underscore travel. I'm all over the internet. You will find me if you type in one girl travel or Elisa. Speaker 2 00:17:53 I'll be there. Speaker 1 00:17:55 Yay! And I'll have all of that linked in the show notes. If you are driving or unable to, look it up right now. I'll have everything in this in the show notes. Well, I'm going to have to have you out to the ranch, so don't go anywhere because we are going to chat about that. And have you come experience a ranch retreat. But thank you so much for being on the show. Speaker 2 00:18:12 Yes. Thank you. This was my pleasure. I love talking about this. Speaker 1 00:18:16 Me too. Thanks for listening to The Retreat Leader's podcast. Learn more at the Retreat. Com. See you next time.…

The Retreat Leaders Podcast

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EP 233 Lead Retreats Without Losing Yourself: The Joy Factor with Kelley Hartman 20:25

för 27 dagar sedan20:25

20:25

In this heartfelt and empowering episode of The Retreat Leaders Podcast , host Shannon Jamail sits down with Kelley Hartman to explore the transformative power of joy in retreat leadership. Kelley shares how a life-changing diversity retreat in her twenties sparked her passion for holding space and eventually led her to create her own retreats focused on joy, self-care, and aligned leadership. Together, Shannon and Kelley dive deep into why joy is not just a nice-to-have, but a non-negotiable for any retreat leader who wants to avoid burnout and truly support others. They get candid about energy management, setting boundaries, and honoring your nervous system—especially when life throws challenges your way. Whether you're a seasoned retreat host or dreaming of starting your first one, this episode reminds you that when you prioritize your own joy and well-being, you elevate the experience for everyone you serve. Offerings from Kelley: Free 4 Step Outline to reset into joy: https://kelley-hartman.mykajabi.com/wildhartscollectivejoyresetsignup Connect with Kelley: https://wildhartscollective.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify --------------------------------------------------- Automatically Transcribed With Podsqueeze Speaker 1 00:00:00 Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat. Success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys, welcome to or welcome back to the Retreat Leader's podcast. It's Shannon and today I have such a special guest, although I have to preface it by saying this is not as fun as France because my guest is someone that I met while I was in France, and we were just saying right before we recorded that it was such a magical group and I missed that energy so, so very much. But I'm really excited to see you today. Kelly, welcome to the show. Speaker 2 00:00:54 Thank you. Very excited to be here. Speaker 1 00:00:58 Yes. So Kelly Hartmann and I are going to talk about something that probably seems a little bit like. Speaker 1 00:01:04 Wait a minute, Shannon, why are you talking about this? But I actually feel like it's super, super important for us as retreat leaders and what we do and how we serve. And it's just a very, very important aspect of our leadership. But before we dig into the topic, Kelly, just tell us about who you are and what brought you to where you are today. Speaker 2 00:01:22 Great. Yeah. So I'm Kelly Hartman and I own Wild Hearts Collective, and I am a retreat leader. So the journey there is a little bit of a long one. I went to my first retreat in my 20s, and what really sparked my lifelong desire to host retreats was the amount of transformation that happens when you're on retreat. I met people there that I still connect with today, and that's 25 years later. and basically just learning the personal lived journeys needs of everyone there is what was life changing for me. It was a diversity retreat and it was getting that individual perspective. So when I hit 45, I said, I'm going to do what I wanted to do my whole life. Speaker 2 00:02:11 I'm going to host retreats. And I was also in corporate. I already host leadership trainings. I created Elevate Her, I host the global mentorship program and did a lot of trainings and learning and development for corporate women. So I'm taking that out of practice and doing it and hosting retreats of my dreams. So that is why I started. Speaker 1 00:02:36 Yay! You know what I love about this is that over 20 years ago, you had the spark and you're bringing it to fruition. And I think sometimes people, whether you're 40, 50, 60, 70, it doesn't even matter whatever your age is. But women, especially whatever that number is, that age in our head and we're like, yeah, I'm too old to do this now, you know? And I just, I call bullshit on that because there isn't an age that's too old. There just isn't. Okay. There isn't. And so, Kelly, I'm so, so glad that you were following your dreams now. And you're hosting these retreats because. Speaker 1 00:03:16 Yeah, I met Kelly in France, as I mentioned, and her energy is yummy. Like, I just cannot even put it into proper words. And so spending time with her on retreat, I'm sure, would be a joy, which is exactly what we're going to talk about today, because Kelly and I in France, we were talking about some of the things that might be missing from a retreat leader's life, as far as you know, being the best version of them. And one of those things is focusing on joy. So, Kelly, can you just kind of talk to us a little bit more about this? Speaker 2 00:03:50 Oh for sure. So as a retreat leader, you are facilitating the transformation of others on your retreat. And when you're doing that, that is having a requirement for you to hold space. And a lot of times, especially right now. Everything is so the world is messy and it's heavy. And every five seconds there's breaking news about something. And what that does is that triggers our nervous system to go into fight or flight. Speaker 2 00:04:22 And it makes all of this anxiety and worry and fear come into our energetic field and build up in us. And when we have all this heaviness and fear and anxiety and we dysregulated our nervous system, that is what causes us to basically not be able to hold that space. As retreat leaders, we need to know how to step out of the grind, to step out of burnout to start with self-care so that we when we show up on retreat, we are the best version of ourselves. And that's when we talk about anchoring into joy. Because what is joy and what is required for you to actually experience joy? You have to feel safe, right? You have to feel your nervous system has to feel good for you to even get to experience joy. And once you get there, that is when expansiveness comes. That is when you're in flow. That is when you can give and pour into other people's cups. Speaker 1 00:05:37 Hey, retreat leaders, pause that retreat planning for just a second because I've got something you do not want to miss. Speaker 1 00:05:42 I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat mastermind and come join me across the pond. Okay, I love this on so many levels. You are right, the world is messy. That's a really good way of putting it. I think the world's always messy, but it just feels extra loud. You know, at the moment. we've definitely in our lifetime, Kelly, we have seen some extra loud moments. probably. Maybe. You know, I'm sure more than previous decades. Only in the sense even that it's just so damn accessible. Too accessible in some ways. Speaker 1 00:06:43 Yeah. But yes, that and also I want to piggyback on this because as Kelly knows, this last month has been really very difficult for me. I've had some losses and and when we're in those spaces, whether it's heaviness from the world and our nervous system is disruptive or very personalized heaviness and we're disrupted. I think it's important that we remember that's not the time to create when we're in that space, when we're in that space of full disruption, full nervous system panic, whatever you want to call it. That's not the time to reach out. That's as far as reaching out to your, marketing efforts or your creation efforts or whatever may be the case. Maybe that's when you rely on a team member and you're like, hey, I need you to step up for me, or you hire it out for that moment, or you just take a break. But it's like, we need to honor that. There are times in life we're going to push, right? We're going to push through things. Speaker 1 00:07:38 You know, you stub your toe, push through it, whatever. But there are also times when your nervous system is telling you, okay, we we can't we can't go on. You know what I'm saying? Speaker 2 00:07:48 Yes. And it's so important that we learn to honor that in ourselves, because we have to learn how that we can honor that in our participants and see that and help them through that. In a lot of times, especially in the world right now, it's the hustle bustle. We got to go. We're we're women entrepreneurs, right? So we have a lot of big goals, a lot of big dreams. And I know that we hustle a lot. We're always kind of like, I gotta get this done and do that. And we don't take or make the space always to breathe, to anchor in, to return to our body out of our mind. And that causes those cortisol levels to rise, the anxiety, the panic. And it takes a toll on your physical and mental health and is so important for us to listen to our body, to rest like you said, to take a break and rest and recalibrate Because we're able to come back stronger than before. Speaker 2 00:08:48 It's so important. Speaker 1 00:08:51 Yeah. This is such a good reminder to me sometimes I forget. And I think many of our listeners forget that it doesn't always have to be pushed through it. It reminds me when I used to have my private practice for mental health. If I sat with a particularly heavy session with a client, I had to work really hard to reset myself so I didn't take it into the next session. It wouldn't be fair to that next patient for me to bring the previous patient's heaviness to them, right? And it's the same aspect here, Kelly, especially for those of us who are holding space. I'm just going to say it. You really should not be bringing your heaviness into the space that other people are trying to share their heaviness. It's just not appropriate. I know people are listening, are going to disagree with me. They're going to think, well, that's a safe space for everybody to do it. You know what? Yes, but not for the leader. The leader has to do their own processing, their own leaning in, their own resetting. Speaker 1 00:09:44 Separate. It really is. That is not the time and space for you to bring your heaviness in. It really alludes the whole point of a retreat for the guests that are paying to participate with you as a leader. It's okay to say, hey, I'm experiencing heaviness today. We're going to start our workshop a little bit later and then you do your thing. I'm not saying that you're going to show up and pretend like everything's okay. That's not what I'm saying. What I'm saying is, you're not bringing your shit into the same space that everybody else is trying to hold their heaviness or share their stuff, and, and I just I'm super passionate about that. And this is a really good reminder for myself as well. Speaker 2 00:10:23 100%. And that's and this is what I definitely want to talk about that this is not toxic positivity. This is not you should be enjoy every single day. And if you're not, enjoy it because that's bullshit. That is total bullshit. What this is, is that this is a reminder that we have tools and that to use those tools to really listen to your body and recalibrate your energy. Speaker 2 00:10:46 You own your experience on this planet, and when you choose to be a retreat leader, you're choosing to guide others and help them in their experience. And it's absolutely correct. You need to go in able to facilitate transformation. If you're in your own shit, you can't facilitate that transformation. You just you have to deal with that first. And having those tools to reset into joy, into calibrate to that is huge. It allows you to be expansive. It allows you to hold energy and space for others and allow them on their journey for transformation. Speaker 1 00:11:23 Yes. Thank you for this topic. I think it's so very important, and it's just one of those things that's often overlooked. as I shared, things have been really heavy with me, and one of the decisions that I made this August, I was having my retreat leader mastermind, and I'm actually Rescheduling it because it's just not the right time for me to hold space for others because I'm bringing my shit with me. And so I'm super transparent about that and making sure that, you know, I'm making decisions that are sound for my body and safe for me, but also for my guests. Speaker 1 00:11:58 I am still having my alumni retreat. for those that don't know what that is, is every other year, sometimes three years, but usually every other year, I host a retreat that's just for alumni. That means they've been on my retreat before. They know exactly who I am and what's going on. And I had a real heart to heart with myself and the group, and they are well aware of what I'm going through. And this is just a party. It's just a gathering. There's no transformation, there's no promise. There's no holding space necessarily. We're just coming together to celebrate. And we're all very excited about it. And I'm actually excited about it. My alumni retreat, because I just I feel safe with them just as much as they feel safe with me. And it's, you know, there's there's just a really good, And, it's just a really good vibe with this group and it's just going to be so fun. But I've really honored. The thing that I've put forth that I'm saying is I'm not creating anything in this time. Speaker 1 00:12:48 In this time. This time of my own heaviness. It's not fair to the people who might be receiving receiving it, but also they're not going to receive the, the, the my true heart right now. They're going to receive my broken heart or my grief heart or my guilt heart or whatever it is that I'm feeling inside. That's what they're going to receive. And that's not that's not representative who who I am. And so whether it's big like the world or like loss or anything like that, or whether it's just you struggle with sadness sometimes or you struggle with whatever, you know, or you've got, you know, difficulties in an important relationship, whatever that that is, you've got to lean into that and not bring it with you into your transformative spaces. And I think you, you know, you, Kelly especially, you offer tools and thoughts on how you can maybe tune out of that darkness. Speaker 2 00:13:42 Yes. Yeah, because we do have those. And first I want to say, thank you for sharing that and being vulnerable because you're setting an example and telling people that it's okay to pivot. Speaker 2 00:13:55 you know, when I work with women, both inside and outside of corporate, there's a lot of fear about, perception or quote unquote feeling, which is such bullshit. Sorry. But in that if we don't do things the way that we thought, if we don't, if we pivot, that's a failure. But you are actually doing something amazing for both you and the attendees and doing it in a space that will be transformative for them and bringing your best self when you can. So that's that's setting a huge example for everyone. And that's just amazing. So thank you for sharing that. Speaker 1 00:14:34 Hey, it's Shannon here. I'm just popping in really quickly to ask a big favor. Would you pause the show and go review it for us, please? Reviews really help us to be able to get more guests and more experts on the show to help you transform your retreats. So if you wouldn't mind pausing and leaving us a review, that would mean everything. And if you're not already subscribed, do that too. Speaker 1 00:14:56 Yeah. No, absolutely I, I really I. My, my motto is to try to walk the talk. And so what I teach I really I really do want to walk and I it was a really hard message to send to the attendees for August. and it was really it's been really hard, even for those that keep inquiring about it. but also feels right. It's hard, you know, the hard that feels right. That's what this is. This is the hard that feels right. And so I want my thing was, especially I had this conversation with an attendee who was really disappointed. But my thing was I want to show up and give my best self. I don't want to bring this and set it on your plate. or or do a half ass, you know, retreat for you. That's just not okay. And so anyway, so yeah, I feel really good about it. As hard as it is, I don't feel good about it. I feel good that the decision was the right decision to make. Speaker 1 00:15:52 just like I feel good that spending time with my retreat alumni who are coming tomorrow and I can't wait to see them. feels also very good, because I know that that's not going to require me holding space necessarily. My team can do it if that needs to be happening, but most my alumni retreats, I'm just going to be honest. It's just a party. It's a girl party. Speaker 2 00:16:11 That's awesome. So, so. And that is what we talk about a lot right now. And what I do is I gather the women we're gathering, the women gathering women in circles is so important and amazing. and just that space. But again, it's that that awesome and just radical honesty that you have, that this is what this experience is. It's not a retreat. It's a party. And that is. Yeah, that's exactly what will be expected of attendees. And they're excited to see you. They've already been through that transformation with you. And they they understand. So that is totally amazing. Speaker 1 00:16:48 Yes. Speaker 1 00:16:49 Yeah it really is. And plus the outpouring of love from them has been just beautiful. So, well Kelly, tell us, like if somebody wants to spend more time with you because I think that they would benefit from it greatly. Tell me some of the offerings that you currently have. Speaker 2 00:17:03 Sure. So I am hosting a retreat in September called Joy as Revolution and we are taking, this experience is amazing because it's allowing people to experience joy in different ways. So joy isn't always this exciting, passionate, like, oh, I'm in joy. I take everyone through the four elements. so how do you feel in Earth as you're experiencing joy. And that's a grounded joy of feeling stable or air. How does air feel? That's going to be light and that's doing breathwork and feeling alive. Or if you look at fire, fire is that passion. That's the creativity. So that's doing art, that's dancing, that's, you know, yelling at the moon, that fiery. And then last is water. Speaker 2 00:17:52 And that's when you're in flow and you let go of the things that we hold so deep. So the transformation that's coming there and what I specialize in, and that's with all of my offerings, is getting you out of your head and into your body. Your body knows. And you talked about that you felt into your decisions about both retreats. Your intuition told you what was right and you listened. And what I see so much in women is we ignore intuition because societal expectations tell us No. You should push through this. You should act a certain way. We have these expectations of how you show up and how you act. So I specialize in getting women to get into their bodies so they can transform and listen and learn and feel. And then they trust their intuition. And that is when the magic happens. Speaker 1 00:18:50 Oh, yes. Thank you. And may I have another I love this so much. And I will have Kelly's website linked in the show notes. So that way you can go check out her offerings. Speaker 1 00:19:00 And I think you even have a free gift for our listeners. Do you want to tell us a little bit about the free gift? Speaker 2 00:19:05 Yeah, it's my four tips to a joy reset. So it's exactly that. It's just an easy little thing that you can do really quickly. It has, some reprogramming and I'm certified. So it just is something that helps you get out of the loops that we have, those thought loops or anxiety or fear and gets you into your body so you can anchor into joy and you can visualize your best self and live as that self. And it's under five minutes. So really easy little quick thing. Speaker 1 00:19:34 Yay. Well that will also be linked in the show notes. So Kelly, thank you so much for coming on the show and just reminding us of what we need to be really focusing on as effective leaders in our industry, rather than just the metrics or social media or the right offering or the right workshop or all of these things that we think are super important and they are important to a certain degree. Speaker 1 00:19:58 But really, it all starts with our inner joy. So thank you so much, Kelly, for being on the show. Speaker 2 00:20:05 Oh, thank you so much, Shannon. I greatly appreciate it. Speaker 1 00:20:08 Thanks for listening to the Retreat Leaders podcast. Learn more at the Retreat. Com. See you next time.…

The Retreat Leaders Podcast

1
EP 232 Lessons from a First-Time Retreat Host: What I’d Do Differently with Misty Chambers 21:15

för 5 weeks sedan21:15

21:15

In this candid episode of the Retreat Leaders Podcast, Shannon Jamail sits down with Pilates studio owner and retreat host Misty Chambers to unpack the highs and lows of her first-ever retreat. From a surprise challenge with a sick guest to navigating meal budgets in the Champagne region of France, Misty shares everything she wishes she had known—and what she’ll absolutely do differently next time. They talk about the importance of having personal space as a retreat leader, hiring a retreat coordinator, setting realistic expectations around meals, and most importantly: why retreat leaders must sell , not just market , their experiences. This is an honest, refreshing conversation that every retreat leader—especially those in their early retreat-hosting days—will deeply relate to. Connect with Misty: www.breatheriveroaks.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ---------------------------------------------------------------------------------------------- Full Transcript Automatically Transcribed With Podsqueeze Speaker 1 00:00:00 Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys, welcome to or welcome back to the Retreat Leaders Podcast. It's Shannon and I'm super excited to have a guest today. That is another Fellow of France Retreat member. I met her in France and fell in love with her and her energy, and I'm super excited to have her on the show because she's going to be super vulnerable with us. Y'all. and share with us something that a lot of retreat leaders hesitate to share about, or they just don't even want to talk about it sometimes, or they make it sound different than it was. And that is learning through our first retreat and how we would want to do it maybe differently. Speaker 1 00:01:01 And just we're going to go dig right into it. So welcome, Misty to the show. Thank you. I'm excited to be here. I'm so excited to see your face again. It's not the same as France, but I am glad to see your face. before we get started into this topic, just tell us a little bit about who you are and, you know, give us a little bit of a taste of what? What makes Misty. Misty. Yeah. So my name is Misty chambers. I live in Houston, Texas and have a brick and mortar Pilates studio there. I have been in the movement industry, most of my life. started off, teaching dance and then got into yoga and pilates and, along the way, I've done interior design and, and now retreats. So, I've kind of had a, a long little detour of things that have gotten to me where I am now. And, So, yeah, it's a little bit about me. I think all of us have that to some degree. Speaker 1 00:02:07 If I talked about all the different hats that I've worn until I got to the space. And it's funny because all the hats I have worn helped me in the space that I am in today. And I think that just is kind of how it is. So, so Misty, you just recently had your very first retreat, you hosted your very first retreat. You were actually when you left us in France, you were headed to host your retreat. And. Exactly. Yeah. Through that process, we kind of all you were keeping us all in the loop during this retreat on Voxer. And my heart was like, oh, my poor Misty, because I feel like the universe was showing you, like all the things that could possibly make you cranky about hosting a retreat. It was definitely a learning experience. Yes, but part of what we're going to talk about is a lot of times, retreat leaders think that their first retreat is like going to be that that. Speaker 2 00:03:02 Oh, all. Speaker 1 00:03:03 You know, like this is it. Speaker 1 00:03:04 This is exactly how it's going to be. I'm so excited. You know, there might have been 1 or 2 things, but, you know, this is it. And it's like, that's not always the case. As a matter of fact, I would say more often than not, after you host your first retreat, you're like, first of all, do I even want to keep doing this? Second of all, how can I, you know, change all these different things? And so anyway, Misty, let's just start off with maybe your very first thing that you were like, okay, this is what happened and this is what I plan to do differently in the future. Sure. And to feed off of what you said a second ago, I don't know if you got if you remember in the box or chat. after the retreat, I was like, I don't know if I'm cut out for this. I don't know if I want to host another retreat because I had such a challenging time with this one. Speaker 1 00:03:53 And, I think one of the things that made it so difficult is that one of one of my guest was ill, and she was very challenging to deal with because she did not feel good. She was not, nice to me. She wasn't nice to her tour guide. She we stayed at a hotel. She was not nice to the hotel staff, and it just made the energy very low. And like, we were walking on eggshells. And I one of the the first things in dealing with that, I would say that I have learned is that I don't want to stay at the same place, like I did. we we were staying at the same hotel. I, in fact, was just two doors down from, this woman. And I would want to hole up in my room when we were not doing anything because I didn't want to, you know, I needed some downtime to myself. And so, one lesson learned is that I think I would, stay either at another hotel or make sure that I was in a room in a different part of the hotel. Speaker 1 00:05:05 If you're or if you're doing a retreat venue staying offsite. just to give yourself a little bit of decompression time. yeah. So I love this. Before we keep digging in, I realized we didn't really share kind of what what your retreats entail. And so you're misty. You focus primarily on travel and culture experiences. And I remember when you and I talked, I was like, oh, my gosh, this is my jam. Like, it's it's not a travel guide. It's like a travel guide on steroids, right? I don't even I don't even like using the word travel guide. It's it's an experience that you're providing, you know, where it's got all elements of the retreat, what would be considered a retreat. It just doesn't have maybe a retreat transformation at the end so much as an immersion in this really cool place space, you know, and so anyway, so it includes, you know, lots of different aspects of it, the excursions and exploring and the meals and conversations. But it's just, you know. Speaker 1 00:06:08 It's a it's a travel and culture immersion. So I just I wanted to clarify that. So that way people are like, well, what were you doing in a hotel? Because not everybody does retreats in hotels. Some, some people do. and I also love that you said, because this is something that I talk about all the time when it comes to hosting retreats is retreat. Leaders have to have a separate space, at minimum, a completely separate room. Right? Because I've had I've seen retreat leaders where they're sharing rooms in co shared spaces, like with their retreat guests. And I just do not think that's a good idea. So at minimum you have to have a separate room like here on the ranch. It's a whole separate building at the back of the property. It's the retreat leader's apartment. They have their own own little kitchenette, even, like it's just a space where they can kind of, regroup, reset, retreat themselves. So that way they can show up as their best selves. Speaker 1 00:06:55 So I'm really glad that you said that. And then there are retreat leaders like Aaron, who's who. We met each other through where she even stays off site. So she might be a few houses down from the house or the venue that she's using, or whatever may be the case, so she can completely decompress and she's got someone on point like Matt, which I think Matt was her retreat coordinator, which I think was one of the points that you were going to make to Misty is having a retreat coordinator, right? Yes. Again, because I had a guest that was ill. I was having to, manage her, like finding a doctor. her husband also came. they wanted an extra room so they didn't have to sleep in the same room since she was sick. So just navigating all these, different, things that were unexpected. We also had to pivot the activities that we were doing. Now, I did have a tour guide that I had for three days during the retreat. she was local there, and, she was fantastic and did help with, the pivoting of the activities and stuff. Speaker 1 00:08:09 But it would have been helpful had I had, you know, some like Daysha Danzy or Matt Quinonez, who I hope I said his name correctly and right. Who, who, does this retreat coordination. That can be your point of contact, who can handle all those things so that you can be fully present for your other guests and not take time away trying to juggle all these, pivots. Hey, retreat leaders, pause that retreat planning for just a second, because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets, from pricing to planning, marketing. To mindset. And you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat Mastermind and come join me across the pond. Speaker 1 00:09:20 You know I'm glad. Yes, this is so important. I had daysha on the show a few episodes ago. If you haven't listened to that episode, you got to dig into it. It's she's an incredible retreat coordinator. It is so critical that you have an on point person who takes all of these things on because Misty, as you've probably know and felt every single time this person would come at you with some of the thing they needed or whatever, it would just totally hit your nervous system and your whole body. And then to continue to try to hold space and and stay light and joyful and excited about the experience is really hard. Where if you have a point person on site who is the one that is the first stop for everything that's needed, every issue that comes up, everything that's needed, that's the first stop. And then if they can't handle something, then yeah, they can come to you and say, hey, Misty, I'm not clear where I should go with this direction. Fine. Speaker 1 00:10:07 But there should be a first stop person. So thank you for bringing that up because I think that that's so under underutilized underrated not talked about enough. And so yes. Thank you. So. So lesson one was you know staying away from your guests, having your own space to retreat to and, you know, decompress and just reset. And then lesson number two is having a retreat coordinator or assistant on site to help you. What other types of lessons did you learn? So, since we were staying at a hotel and not at a retreat venue, I did not have a chef on site, so we were eating out at all of our meals at different restaurants. We had, two meals that we did at the hotel. Most of the meals that we did were like, the menus were the prefix menus, but on the occasions where they weren't, I found myself going over the allotted budget that I had had per person. while I tried to, we were in the champagne region, so of course there was a lot of champagne, being consumed. Speaker 1 00:11:17 So I would try to order a bottle to help mitigate, you know, the different, amount of glasses that might be, ordered, but, you know, I couldn't predict what people were going to order for their meals. And while I tried to look at the menus ahead of time and tried to guesstimate a good budget per person, I felt like every time that we went out to eat, I was, blowing my budget a little bit. So I think having, an agreement with the restaurant beforehand, having a preset menu, these are the things that you can choose from, would definitely be helpful. Or, you know, allotting a budget, like if you're having the meal at the hotel, you know, giving, a certain amount of credit towards meals. but, just going out to dinner and, you know, I was including all meals, in the retreat and maybe giving some free time for them to go to dinner on their own would also be helpful. Hey, it's Shannon here. I'm just popping in really quickly to ask a big favor. Speaker 1 00:12:30 Would you pause the show and go review it for us, please? Reviews really help us to be able to get more guests and more experts on the show to help you transform your retreats. So if you wouldn't mind pausing and leaving us a review, that would mean everything. And if you're not already subscribed, do that too. I love that option that they could have, you know, a meal on their own in this cultural experience. I think that that would be a great option, but especially just having the preset, you know, just a preset. This is this is where you can order from. And if you want to order off of this, that's fine, but that'll be at your, your expense. being super clear. But Misty, you know, considering that you had never done this. I don't know that somebody would have thought of that, because you did look at the menus and you estimated and you, you know, you were prepared as much as you could be until you experience it. Speaker 1 00:13:21 And this is why I always say, like, you really won't know until you do. You know what I mean? Like you, we can plan and we can guess and we can do all the things. And that's good. That's a good start, you know? But until you do it, like your first time doing it, that's when you'll see like, oh, my budget was a little off here. Or oh, I didn't even think about this could happen. What would I do in the future? You know, so so again, this is just another thing that, you know, you won't you won't know everything until you do it. And even when you do it, Misty, there's still going to be times if you decide to do it again. There's going to be times where you're like, well, shit, I didn't think of that either, you know? And that just that just happens over time as you start to accumulate these experiences and these, just things that will come up and and be able to plan for those things. Speaker 1 00:14:12 So anyway, what else? so my other lesson, which I have heard many times from Aaron, and then also more recently Dora Rankin, was not to just market your retreat, but to sell the retreat. And I think I did a great job putting all the beautiful marketing and all the wonderful things that we were going to be doing, and it got people to say, oh, wow, that sounds like a great experience. But that's all I was doing was marketing. I did not ask for the sale, and that's very challenging for me. so definitely lesson learned. And I know that that's something that I need to work on and get more confident at doing, but people aren't just going to come because you put out pretty post and it looks amazing. So, definitely ask for the cell. You know, this is such a big one. Missed this for retreat leaders who've been doing it for years and years. They're still not necessarily doing that part of it, which is why I'm so glad I also had Dora on the show to talk about the difference between marketing and selling. Speaker 1 00:15:33 And if you are an entrepreneur, really, we're all selling, but especially if you're an entrepreneur, you're also a sales person. Like this is part of it. And you're right. Marketing isn't selling. Marketing's attracting, but it's not selling. And so I'm so proud of you for talking about that. And in general, Misty, thank you so much for being vulnerable and sharing, you know, your lessons, but also the fact that you were super, super like upfront saying, I don't know, you know, if I want to do this again, I, you know, like that's, that's a real thing and maybe you just need some time to like, release some of the, let's just be honest. Trauma of it. To release some of that trauma and then get reignited with your passion and your why and and what it could look like, and knowing that some of the quote unquote worst has already happened. Right. I mean, really, it has. And so because I don't want you to give up, because I want to come on one of your retreats. Speaker 1 00:16:30 Like you're speaking my language when it comes to travel and cultural experiences. I just think that that is, it's something that's so needed and it's such a beautiful thing. And not to mention that your energy is absolutely perfect for it, so I wouldn't want you to give up, but I also would want you to do it with your whole heart. So I don't know. What are you thinking? Where are you at today? So now that it has been, a few weeks since my return from a very challenging time, and have given it some more thought, I do want to continue. And in fact, I do want this to be a more a cultural Role travel experience. that will be unique and fun. And, I'm already looking at planning my next one. I'm hoping that it will be in New York, in December. A little Christmas, Christmas trip. So, I'm in the process of, hopefully trying to get that together, and I've got a few other ideas in mind for 2026, so we'll stay tuned for that. Speaker 1 00:17:42 So I'm not giving up yet. Good, good. That makes me so, so happy I really don't. And some people may just not want to stick around that long, but I really don't think you truly, truly know until your third one. And I know that sounds funny. Like why the third one? Well, the first one. You're almost just like a deer in headlights. No matter how much you work with Aaron, who's amazing. You work with Dora, who's amazing. Like they gave you a good framework and they're continuing to do so, but they're not the one hosting, right? Your first one you are. And so it's just like that kind of deer in headlights first one. And then you were happened to be blessed with a lot of challenges in your first one. Right. So but anyway, the first one is just like the deer in the headlights. The second one is like, okay, I'm getting traction. I figured out some things that I feel did not work. Speaker 1 00:18:30 I've learned some lessons, and you're kind of like, okay with this new mindset, but it's really like your third one that you're like, you've you've pretty much fine tuned who you want to be, who you want to be there with you, what your message is, what the experience is going to feel like for you and your guests. Like it's really fine tuned by your third one. And that's when you know, in my opinion, you're like, yes, this is what I want to do. Or you're like, nope, I want to be a guest on retreats instead instead of this. And so, like, I really don't feel like, you know, to your third one. So I'm really happy that you are. You're going for it again. And if people want to find out about your retreats that are going to be coming up. How can they find you? So they can find me on my website, which is breathe River oaks.com/retreats. And, you know, I figure at this point I can only go up from here. Speaker 1 00:19:30 I agree, Misty. I agree. listen, I if we, we should have a whole show about all the things that we've learned. I hate saying the word wrong because it just it isn't wrong. It just is what it is. And it's just a learning experience. But I have had some doozies in my life. Misty in my retreat life of of guests that were in pain and lashing out. physical issues of, you know, altercations. I have had some, some things. And so let me just tell you that that's okay. Like, it really is. Okay. It's part of the learning experience. And, it makes us so much better at what we do. It makes us so much better at holding space. And it is so true. It can only go up from this one. Misty, because you did have quite a few challenges. But I'm so proud of you. I'm so proud of you for keeping your head up through it all. You were texting us and you were super receptive and, and honestly, at the end of the day, you have such a beautiful heart. Speaker 1 00:20:27 So I'm really, really glad that you're going to continue doing this. Thank you. Shannon. Yes, I'm so excited. So all of her information will be in the show notes. Please go give Misty some love. Check out her retreats. But if anything, just give her some love and encouragement. Because we've all been there in our lives or careers where we're like, is this what I want to do? You know? Am I in the right space? And so it just feels good to be supported and loved. So misty. I'm so proud of you and I can't wait to see what you create. Thanks, Shannon. Thanks for having me. Thanks for listening to the Retreat Leaders podcast. Learn more at the Retreat. See you next time.…

The Retreat Leaders Podcast

1
EP 231 Algorithm-Proof Your Retreat Brand: Social Media That Sticks with Robin Nathaniel 27:44

för 6 weeks sedan27:44

27:44

In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by social media strategist and author Robin Nathaniel (@robbinmarx) to dig into what it really takes to build a retreat brand that thrives online—without having to chase every trend. Robin brings two decades of experience in social media and shares how to focus on authentic, audience-focused content that stands out in an AI-driven world. From aligning your content with your brand's voice to Robin's powerful SYNC framework (Simple, Yield, Natural, Change), this episode is packed with gems for retreat leaders who want to grow their impact without burning out online. They also discuss: The myth of “going viral” and why it’s overrated How to identify your content bandwidth and platform sweet spot Why “100% human-made” content is gaining new value The power of speaking directly to your audience like a best friend A sneak peek into Robin’s Social Media Sync Bundle, made just for you! Grab your free Social Media Sync Bundle from Robin: landthetalk.com Connect with Robin: Website: https://robinnathaniel.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify -------- Full Transcript Automatically Transcribed With Podsqueeze Speaker 1 00:00:00 Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys, welcome to or welcome back to The Retreat Leader's podcast. I'm excited because I have another amazing guest today in. My guest is going to be talking about something that I think 99.999% of the people who are in our space think it's one of the most important aspects of marketing and growing your retreat business. And I would agree with you, although I also think email is important, but we are going to talk about social media. And so welcome, Robin Nathaniel to the show. Speaker 2 00:00:54 Thank you so much for having me, Shannon. I'm pumped to talk to your audience about social media, and I'm confident that they'll walk away with some value today. Speaker 1 00:01:03 That's fantastic. Robin, why don't you just first start off by telling us a little bit about who you are and what brought you to this space that you're in now. Speaker 2 00:01:10 Yep. So I started my career off in music. I was a performer as well as an event organiser and a producer. And then in 2010, I had my first child, my, my, my son. And when he was born, I was like, I need to get a job. So I switched gears and joined the non-profit field, and I moved up in non-profit leadership. And then the pandemic hit. When the pandemic hit, me and my family left our busy life in New York City to move down to the green pastures of the Atlanta area. And I reset and, shifted from my career in nonprofit leadership to finally take a hold of my marketing, career, which I have a degree in which I had been doing social media since the days of Myspace and Friendster and just led me down this path of social media leadership. Speaker 2 00:01:59 Now I lead a small team for local government with social media, and I also have an independent boutique agency where we support mission driven organizations and nonprofit with social media solutions. Speaker 1 00:02:09 Oh my goodness. I love so much about this, and I love that you've been in the industry for as long as you have, because and I think it even said it on your website somewhere when I was doing some research, like it's, it's not heard of for someone to be in the social media space for over 20 years. So how have you hung on this long? I have to know. Speaker 2 00:02:30 First of all, it's just like interest, right? So me getting into social media early, I got to see the beginning with sites like Friendster and Myspace, even six degrees before that. Right? And what I found was the power of being able to communicate with people in another place with a push of a button just blew me away, and I knew that there was going to be something there, so I just had a general interest for it. Speaker 2 00:02:55 I think when I started getting into it on an academic level because I was an adult learner for college and I had to like write papers around social, do research. It just opened my mind on a whole, on a whole nother level. And I believe that's what separates me from other people in the industry. And if people read my book, they'll see some of my philosophies kind of butt heads with what the quote unquote gurus are saying in the space. I have some conflicting messages and we'll talk more about it, but generally it's just the love for being able to impact people all over the world. Speaker 1 00:03:29 Okay, well, I'm glad that you are here, and I'm glad that you're in this space and that you've been in this space for this long. I have been a user since the Myspace days. I did start in marketing when Facebook first became kind of like to me, it seemed like the very first real engine of social media marketing. This is well over ten years ago. And so I've been marketing in the the social media space since then. Speaker 1 00:03:55 However, it has been hard as hell for me to keep up. I'll just be honest with you. The algorithms change. The expectations change. The rules change what works. Change is a new platforms on the horizon, you know. Do you know what I'm saying? Like, there's so many moving parts now. Compared to when I used to just spend 100 bucks on Facebook and get a really good return. And so keeping up has got to be something I don't know. That's its own beast. Speaker 2 00:04:20 It really is. And I and one thing that I mentioned early on in my book is that I work in this space, right? Like literally I wake up in the morning at 5 a.m. and I'm all, I'm all social media until I lay down right and I can't keep up. So don't feel bad. Just know that it moves so fast. And especially with the, the rise of AI, it's just increasing the pace of the, the growth and and and this the platform changes. So that's why in my teaching and in my philosophy, I focus on a concept that I call algorithm proof content instead of people becoming, you know, essentially slaves to what the platforms are doing or liking. Speaker 2 00:05:01 Just focusing on human connection through their content and creating strong, intentional relationships with their audience. Speaker 1 00:05:09 Okay, now you're speaking my language. So let's let's dig into it. Let's talk about some strategies. Did you want to start there with this algorithm proof concept or or talk to me. What do you want to start with. Speaker 2 00:05:19 Yeah we can start with algorithm proof content. So one thing that I found in all of my years in social is that folks are glued to what the next big thing is. For example, years ago when Snapchat first came out, people were hyped about Snapchat and then Instagram totally stole their model, which they often do, right? And then they created stories and then everyone shifted the stories. So what I felt like is that essentially we're on this seesaw. Whichever way it's going, we're going to slide to that end. And when the weight shifts, we slide with it. And what happens is you get seasick. You're like you. You know, like we're overwhelmed. We're confused. Speaker 2 00:06:02 We don't know which way to go. And we're just back and forth on this social media seesaw, if you will. And what I found is that staying in the center and identifying the fact that the one unique proposition value proposition that you will have in whatever business you do, whether it's organizing retreats or whether you sell donuts, is you is the person behind the brand, the the the person who fuels the wheels. And if we can lean into that and really find a way to communicate directly with our ideal target audience, that we create algorithm proof content, regardless of the platform, regardless of the medium. You can write it, you can videotape it, you can take a picture of it. It's still going to be authentically you. Speaker 1 00:06:48 So you are speaking my language on so many fronts. The first one really being just being you. Like, don't try to be someone else. Don't try to copy this thing that looks really good or is doing really well. Don't try to follow just all the trends in the whatever. Speaker 1 00:07:03 Like you can use some of this information, but it has to be authentically you. It has to have your voice, your spin, your whatever. So I love that. And then in conjunction with that, making sure that it is speaking to your ideal audience, you know, like I can't tell you how many times someone's like, oh, I did this post and it's really, really good. And I look at it, I'm like, it has nothing to do with your business at all. Like, you're doing it on socks and you're over here trying to sell, you know, mental health strategies or whatever. And so it has to be directed directly to your target audience. It has to be authentic to you. And I love that. That is like the whole concept behind algorithm proof, because you're right. If you're speaking to your people, like literally someone who's looking, looking, listening, watching, whatever, if they're feeling like, man, she or he is speaking directly to me, it doesn't matter what the algorithm is doing, right? Speaker 2 00:07:54 It really doesn't. Speaker 2 00:07:55 And I and I and I have a quick story to share with you. So I got on TikTok in 2020 and I had some success, and it kind of led to my independent boutique agency. I had a couple of videos go viral. Both videos had over 2 million views. But like you said, the videos weren't necessarily aligned with my mission. My, the the videos weren't necessarily speaking directly to my ideal target audience member. And essentially the, the the videos were just vanity metrics, right? They got me a lot of followers. They got me a bunch of views. Flip the other, flip that coin. And on the other side of that coin, I did a video on Facebook a few years later, I want to say it had 500 views, Shannon 500 views, and it was basically me sharing one of my signature frameworks. I got a call or I got a message I should say that led to a call that led to a long term client that that generated tons of revenue for my business. Speaker 2 00:08:56 So the point is. Vanity metrics and chasing views, likes and the surface level performance metrics is not where we are in this era as I can. Continues to evolve. Human connection is going to be valued more than anything else. There's going to be a time where the way you go to a fair or a, you know, a craft fair and you go around the tables and it's like, you, you sold that together. Yeah. It was human made, I made it. It's made by me, the creator. The content will be the same way. Shannon. Mark my words. People will stamp 100% human made and it's going to have a premium value. So that's why I'm leaning into people or or encouraging people to lean into the human aspect of content creation and social media in general. Speaker 1 00:09:44 Oh my gosh, I, I had to mute myself, but I could almost fall off my chair when you're like, it's going to be stamped human made because you are so right. You're so right. Speaker 1 00:09:55 That is where we're headed right now. And it's getting easier and easier to spot AI. And we'll just call it sometimes IBS all over the place. And people are going to be like, they're done. They're over that. Scroll on, keep going. Tune it out. They're going to be looking specifically for human made content. Human made everything. And so I love that so much. Talk to me about what other strategies retreat leaders should be considering. maybe these are strategies that you've shared in your book that they should be considering when they're trying to grow their audience and grow their business. Speaker 2 00:10:27 I think for retreat leaders, and again, I'm grateful to be on your platform, Shannon, because, this is an audience that I don't get to speak too often, but I've had some, life changing experiences at retreats. So for that reason, I'm really grateful for this opportunity. It really depends on what part of their journey they're on. So let's speak to the retreat leader who is not on social, is fearing social, has some trepidation around even starting like the journey. Speaker 2 00:10:54 What I would encourage them to do is to first start with identifying their bandwidth. That's the first step. I think oftentimes when people say, you got to get on social media, we open an account on every single platform. We, we, we fire up Canva, we create images for everyone and we just let it rip. Right? While that is social media, that's not strategy, and I don't think it's the best use of your resources. Right. So I would first identify your your your bandwidth. Is it going to be you. Is it going to be somebody on your team? How much of our time for our marketing contributions can we commit to this? And as we go into 2026, I will also as a ninja trick just right now, as you're if you're working on preparing budgets for next year, you should really prioritize align for social media. So whether you bring in a team to help you, a consultant and strategists like myself, or if you empower somebody on your team. So that's the first step, is just figure out who's going to do it and how much time can they spend to it? Spend, spend on it. Speaker 2 00:11:54 Next you want to clearly identify your ideal audience member. So we talked about it earlier. customer avatars. There's so many terms around ideal viewer, just the person that you want to speak to in your content. And I know what people are going to think. Well, Robin, if I speak to one person, how will I? I'm going to miss out on so many other people. It's a common concern that people, people have. One thing that I've seen is that when people speak to one ideal audience member in their content, especially smaller organizations who have like one, set of people that they're speaking to, the other people will get attracted. So even if you're speaking to Jane, 29, who lives in Ohio, Jimmy, 35, is her husband, and he'll hear you and listen to you, too. So that's the next thing. Identify your ideal, target audience member. So stop me at any point. Shannon, I'm going to kind of push through this. Speaker 1 00:12:45 So you're speaking my language. Speaker 2 00:12:48 So third step after you know your bandwidth, you know your ideal audience member. The third step. Now, what you want to really lean into is where your people are. Let's go and let's do some market research. Where are our folks hanging out? If you have an existing audience. Do a survey, send out an email, blast. Send out mailers. Whatever you do to communicate with your audience. Get on the phone. Even if it's 10 to 15 people, to do a small little experiment to find out where people are. Now here's where people sometimes get confused. Let's say all of your people are on Facebook, but now you have a intern who only knows how to use TikTok. So now you need to decide, do you want to teach this person how to operate on Facebook? Or do you want to start off on TikTok? Because having a person on your team who is equipped to actually do it is an important part of it. I lean towards going where the audiences, and if you want to do a balance of starting with two platforms, if you have someone who's skilled on another platform besides your audience's preference, then that's something you can consider as well. Speaker 2 00:13:55 So now you know where you're going to be. You know who's going to do it and you know who you're speaking to. The next step is really figuring out the medium that the the person or that, that team member is comfortable with. Is it writing? Maybe if it's writing, you should focus on LinkedIn content. Maybe you should focus on Twitter. or X threads, maybe blue sky. If it's video, maybe you have a founder that's extremely comfortable on camera, like Shannon here. Maybe you shoot a long form podcast episode and then cut up the clips and create video content. Maybe you have a skillful photographer on your team, or a graphic designer that you can maybe use that content on a platform like Instagram or even X, Twitter or LinkedIn. So identify where your strengths are and then decide on the medium. And another ninja trick. Do not sign up or do not get active on every single platform, just pick one. Just start with one. Because what happens is people get burnt out there. Speaker 2 00:14:58 They're trying to use social media management tools. If you want to reserve your handles on all of the platforms, that's okay. Put a profile picture, put a bio and put your flag in the ground. But pour your energy into the platform where your team member who's or leading this charge is comfortable and you have skills in that medium. And then the last step. Let it rip. Double down and triple down when things work well. If you have a photo post that goes off. Lean into that. If you have a video post that does well. Lean into that, but continue to experiment and just continue to contribute the energy, time, and space into this opportunity. Speaker 1 00:15:40 Hey, retreat leaders, pause that retreat planning for just a second because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. Speaker 1 00:16:02 It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat mastermind and come join me across the pond. Okay, I love unpacking all of this. This is such good stuff. A couple of things that I heard, especially when you talk about like your bandwidth, like how much you know, time and energy are you able to dedicate to this? Because there's so like you said, there's so many people out there like you have to post ten times a day, you have to post 20 stories. You know, there's just all of this stuff and you could should yourself to death in this, this realm, right. In the social media realm, you could shoot yourself to death, but it really comes down to what's the bandwidth that you are going to deliver high quality, targeted, unique, authentic information. And if that's once a week and it's good shit, okay, go after it. Speaker 1 00:17:04 You know, like just really understanding what your bandwidth is. On the flip side, I do love the fact of having some sort of consistency, and only because the social media platforms love some sort of consistency. They do like consistency. The algorithms may change, but they really no matter what. I think all of the algorithms are always going to like some sort of consistency. So consider that when you're when you're thinking about your bandwidth. And I do think, Robyn, people just need to hire it out if they don't have it, if you don't have the bandwidth, you've got to hire it out. If you if you think you can not have social media and grow your business in today's world, man, I don't want to tell you you can't. But holy shitballs, you're making it so much harder for yourself unless you already have some sort of giant following from way back when. Social media has got to be part of your your your your marketing. It just does. So whether it's you or hiring it out or whatever. Speaker 1 00:17:58 I also love what you said about whoever's doing it. Where are where is their strength, right? Is it written or is it a video? Is it pictures? Is it graphics then? I love that so much. You don't have to do all the things right. It could just be where's the strength? The only key thing that I would say that I really focus on is if you're going to pick a platform, pick the one where your audience is. You know what I mean? Like, most of my audience is in Facebook. They just are like for my retreats, not necessarily for the Retreat Leaders podcast. Believe it or not, a lot of them are on Instagram, TikTok and Facebook. But if I had to pick out of all of them, I would probably be more Instagram. But my retreat guests who attend my retreats, they're on Facebook, right? And so where are your people? And man, all you have to do is a quick chat GPT or Google search and say, here's my target audience and describe that one person to the T. Speaker 1 00:18:54 You know, what's their age, what's their gender, what's their religion, if any? What's I mean, I mean, describe them down to a T and then ask, where do they hang out the most in social media? Where does this demographic hang out the most? And that's what you go after. And I mean, like you said, double down, triple down, quadruple down, like nail it on that one platform. What's your thoughts? Speaker 2 00:19:16 I love all of that. And I and I agree with you totally. I do want to just, piggyback off of, the idea of, you know, picking the platform and using. I, I get a bad rap because some of my, my philosophies appear to be anti AI, and I'm not. I use AI every day, and in my book I'm constantly going through it like I'm not an AI hater. Please. Like, like, don't get me wrong, I'm not trying to hate on AI because I'm not. So I think that if you don't have any access to audience right now, that that is a great suggestion for people to just put it in the chat. Speaker 2 00:19:56 GPT and, try to get some results there. Speaker 1 00:19:59 Yeah, I'm, I'm super pro I, but I'm pro I with your voice. And all I mean by that is I feed the information into AI and then ask for ideas or spin offs or adjustments or give me something that I haven't looked at or whatever. So like, like I mentioned like give AI all the information and then ask AI based on this, where are my people hanging out at? If you don't already have an audience and you don't already know where they are? Yes, I totally agree with you. But I also use AI every day. It is getting you know, I know we're going off subject, but AI is one of those things where it's like either you're going to use it or you're going to be behind. At some point. It just is going to happen. And I don't think AI is going to replace people, but it's going to replace people who are not using AI, if you know what I'm saying. Like, it's there's a difference, like AI is going to be your tool and it will replace people who don't use AI, is what I mean. Speaker 1 00:20:51 So? So anyway, so yeah, I'm a big believer in all of that. Talk to me more about your book. Tell me what people can hear about or find in your book. Like why does someone need your book? Because it sounds like they do. Speaker 2 00:21:01 Yes. So I gave a Ted talk back in 2024, and when I got off of the stage, I knew that I wanted to write a book. I just didn't know what the book would be. And then some things happened. I had some, personal issues come up, and it kind of went on the back burner, Shannon and I, and I was like, I guess I'll just do it when I do it. I went on a podcast, talk to a gentleman that really just spoke to my soul, like he was asking me questions about my mom, my brother, just all of these deep questions. And I'm ready to, like, talk social media, right. And like, literally was bringing a tear to my eye in this interview. Speaker 2 00:21:37 And when I left the interview, I said, I have to finish the book, I have to I took all of my ideas, doubled down, talk to my wife, got her blessing, wrote in the morning, wrote in the evening, narrated and recorded in the car. Sent it to an editor and it used the framework from my talk, which I think is poetic because the talk is really about in person interactions, where this is the version for digital interactions, and really it's built on my sync framework. And what sync is, is basically a framework that we can use to build intentional human connections online. So S is for simple. Oftentimes online people want to be the smartest person in the chat room, right? Like, oh, the dexterity of the physicality of like dude. Like just just tell me it's rough around the edges. Right? and simple is really that, that that concept of boiling something down to make it super easy for people to receive and consume. Y is for yield to your intentions. Speaker 2 00:22:44 It's all about being intentional. Before you start writing, before you start taking pictures, before you start filming a video. Thinking about what do I want? How do I want people to feel, and what kind of action do I want people to take? And if you really want to be an overachiever, how can I do it in a positive light, right? Like, what kind of positive impact can I have on folks? n is for natural. Oftentimes people step into online spaces with corporate speak needing to sound as professional, as clean, as as clean as possible. It's okay to say y'all. If you say y'all, it's okay to say wanna w a n n a. If that's what you say when you speak a little, cheat sheet that I give people or trick that I give people is when you write a piece of content, especially when you're thinking about written, form content, read it back to yourself and ask yourself, would I say that if I was talking to my best friend? And when writing, try to write like you're writing to your best friend. Speaker 2 00:23:45 If you're if you look at your ideal audience member, target audience member as your best friend. That's a hack to like, write like you're writing to someone you love and you care about. And when you read it back, if it doesn't pass that test, you might need to go back to step one and make it a little more simple. And the last step is C for change it up online. We talked about the seesaw where we're just going with the flow. What did they what did Adam Mosseri from Instagram say. Oh we got to do stories. Let's do stories. No, no no reels okay. Let's go back to reels. And we're on this daggone hamster wheel of following the the trends of what the gurus are saying. What I would recommend is to change it up, listen to new voices, try new things. If everyone is zigging, try zagging and see what happens. If you always do written content, maybe change it up next month and try a couple of videos and that will give you the opportunity to give more flavors at your ice cream shop, and maybe folks will gravitate to one of those different styles of content. Speaker 2 00:24:48 And that's a quick and dirty breakdown of the sync method from my book Social Media Sync. Speaker 1 00:24:53 Hey, it's Shannon here. I'm just popping in really quickly to ask a big favor. Would you pause the show and go review it for us, please? Reviews really help us to be able to get more guests and more experts on the show to help you transform your retreats. So if you wouldn't mind pausing and leaving us a review, that would mean everything. And if you're not already subscribed, do that too. Heck yes. Oh my goodness, all of that stuff. I especially love the whole when you're writing and whether it's writing, talking or anything, do it like you're talking to your best friend. Oh my gosh, that should be the heart of all of the content that you deliver is like your best friend or someone that you love and care about. So. Yes, yes, yes. Well, we're going to wrap it up with you telling us about something that is for the audience. You have a little gift for the audience. Speaker 1 00:25:39 You want to tell them about that? Speaker 2 00:25:41 Yes, absolutely. So I was thinking about what I could do to provide you with next steps on where to go. If you're on your social media journey, especially if you're just starting out, and even if you've been in the social media, you know, world for a while and you've been putting out content for years, having a fresh perspective always helps. So what I created is what I'm calling my Social Media Sync bundle. What you get is two free eBooks. These are robust ebooks that give you a play by play of how to fine tune on social media and how to get started. But also, I'm going to give you a free preview of my book. It would mean the world to me if you took some time to check it out. I include a chapter. I also include the intro and a foreword. So you get like the intro of my book essentially, and you would also get onto my email list. So when when you sign up, all you have to do is reply to the email and I'll respond. Speaker 2 00:26:37 I'll respond to all of my emails. So you if you have a question about anything we talked about today, if you want to go deeper, just reach out to me directly. I'm accessible, approachable, and honestly, I would enjoy connecting with you. And to get all of that, the Social Media Sync bundle, all you have to do is visit land the talk.com land the talk com that's also the name of my podcast. Speaker 1 00:27:00 Heck yeah. That will all be in the show notes as well. So if you are driving and you're not able to grab it on the air, then just pause the show and grab it from the show notes. So Robin, thank you so much for being an incredible guest on the show and for your very valuable information on social media strategies. I really appreciate it. Speaker 2 00:27:18 And I appreciate you. And I just want to say, Shannon, you are an amazing host, and thank you for sharing a little bit of your life with me today. Speaker 1 00:27:24 Oh thank you. Thanks for listening to The Retreat Leader's podcast. Speaker 1 00:27:29 Learn more at the Retreat. See you next time.…

The Retreat Leaders Podcast

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EP 230 It’s Not the Economy—It’s You: Owning Your Retreat’s Value & Selling with Confidence 14:52

för 7 weeks sedan14:52

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In this fiery solo episode, Shannon Jamail gets real about a truth many retreat leaders need to hear: the biggest block in your retreat business isn’t the economy—it’s you . If you’ve ever said, “People just aren’t spending right now,” or felt tempted to lower your prices just to fill spots—this one’s for you. Shannon breaks down the mindset shift that will transform the way you sell your retreats and communicate their true value. She’ll show you how to stop apologizing for your prices, own your worth, and confidently sell your retreat as the life-changing investment it is. Whether you’re hosting your first retreat or scaling your next, this episode is your invitation to stop shrinking and start standing in your power. Tune in and get ready to ditch the discount mindset and step fully into the role of transformational leader. Episode Highlights: Why the economy isn’t the problem (and what is) How perceived value impacts retreat sales What it means to “sell the transformation, not the features” The #1 thing you need to shift before trying another promotion How to speak to your ideal client’s soul—and not the bargain shopper’s wallet Read our full blog here: https://theretreatleadersplaybook.com/the-biggest-block-in-your-retreat-business-is-you-not-the-economy/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 229 How to Level Up as a Retreat Leader (and Build Profitable Retreats Like a Boss) 10:58

för 8 weeks sedan10:58

10:58

In this solo episode, host Shannon Jamail gets fired up and shares exactly what it means to level up as a retreat leader—and why it goes way beyond fancy goodie bags or extra plush pillows in your yurt. Fresh off a transformative retreat teaching experience in France and actively learning from high-level masterminds like Genius Network, Shannon lays out how growth happens through mentorship, aligned community, and being in the right rooms. She also gets real about the flood of new "retreat coaches" in the industry—and why it’s more important than ever to vet your mentors and follow leaders with lived experience, not just big promises. If you’re ready to stop playing small and start treating your retreats like a real business (with profit, purpose, and power)—this episode is your loving wake-up call. What You’ll Learn: What “leveling up” really means in the retreat world Why who you surround yourself with determines your growth How Shannon’s trip to France & Genius Network shifted her leadership A no-fluff truth bomb about BS in the retreat coaching industry How the Retreat Leader Membership can give you the support you’ve been missing Why treating retreats like a business (not a hobby) is non-negotiable for success Favorite Quote: "You don’t get to the next level by doing the same things and hanging with the same crowd." — Shannon Jamail Read our full blog here with this link The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 228 Dealing with Objections as a Retreat Leader: Compassion Over Discounts 11:22

för 9 weeks sedan11:22

11:22

In this powerful solo episode, Shannon Jamail gets real about something every retreat leader will face: objections. Especially the most common one—“It’s too expensive.” But before you spiral into discounting or self-doubt, Shannon shares a refreshing and aligned way to navigate objections with confidence, compassion, and curiosity. This episode is your permission slip to stop taking objections personally and start using them as powerful conversations rooted in leadership. What You’ll Learn: Why “it’s too expensive” usually isn’t about money The #1 thing NOT to do when someone hesitates to book Shannon’s 3-part method to handle objections without losing your power: A Soft Place to Land A Point of Agreement Get Curious How to hold space for transformation (not fear) Why objections are opportunities in disguise Favorite Quote: “Objections aren’t stop signs. They’re starting points.” — Shannon Jamail Read our full blog here: https://theretreatleadersplaybook.com/dealing-with-objections-as-a-retreat-leader/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 227 Sell It Like a Retreat Leader: Why Sales Should Be Your Superpower with Dora Rankin 21:15

för 10 weeks sedan21:15

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In this bold and enlightening episode of the Retreat Leaders Podcast, Shannon Jamail sits down with Dora Rankin, a business growth coach and sales strategist who isn’t afraid to tell retreat leaders the hard truth: you’re likely spending way too much time on marketing and not enough on sales. Dora breaks down the key differences between sales and marketing (hint: they are NOT the same thing!) and explains why retreat leaders should be spending at least 70% of their business-building time focused on actual sales activities. From connecting directly with potential guests to having powerful discovery calls, Dora shows us how marketing is just the invitation—sales is where the transformation (and the bookings) happen. She also dives into the 4 core styles of sales and how to identify which one fits your personality and business model best. Whether you’re a seasoned retreat host or new to the game, this episode will flip your mindset, get you out of hiding behind pretty Instagram posts, and into real, aligned action that fills retreats. What You’ll Learn: The difference between marketing and sales (and why that matters more than you think) Why most retreat leaders are spending their time backwards The 4 ways to sell (and which one fits YOU) How to confidently step into the sales process without feeling slimy or pushy Practical tips to rewire your mindset around visibility, outreach, and relationship-building Connect with Dora Rankin: Website: https://dorarankin.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 226 Delegate & Elevate: Why Every Retreat Host Needs a Coordinator with Daesha Donze 19:57

för 11 weeks sedan19:57

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In this powerhouse episode of The Retreat Leaders Podcast , host Shannon Jamail sits down with luxury retreat designer and director Daesha Donze to talk all things logistics, style, and sanity-saving support for retreat hosts. If you’ve ever felt overwhelmed trying to juggle planning, hosting, and actually enjoying your own retreat—this episode is your permission slip to hand over the clipboard and reclaim your energy. Episode Highlights: Why hiring a retreat planner or coordinator is a total game-changer (Spoiler: so you can finally enjoy your own retreat) How Daesha tailors each event to the host’s brand, vibe, and clientele The difference between hosting and directing—and why you shouldn’t do both A quick dive into Seller of Travel laws and how Daesha can legally book and sell travel worldwide Her high-touch services: VIP Planning Sessions, Done-for-You Planning, On-Site Coordination, and VIP Weekends Whether you’re planning your first retreat or looking to level up your next luxury mastermind, Daesha’s insights will leave you inspired (and ready to hand over the spreadsheets). 🛠️ Listener Freebie: https://unique-lake-25474.myflodesk.com/yjom49kjno Grab Daesha’s Free Retreat Planning Logistics Checklist! Connect with Daesha: Instagram: @daeshadonze Tune in now to learn how to transform your retreat experience from stressed-out host to fully present powerhouse. You deserve to lead with ease—and Daesha shows us how. About Daesha My name is Daeha Donze. I am a Luxury Retreat Designer & Director. I do everything from brainstorming with retreat hosts, to planning and doing everything for them, to being on-site coordinating the retreat. Coming from a background in fashion, my passion is styling the retreat to the retreat host, her clients, and the brand. I work with influential leaders that are creating movements and want to go deep with their clients in person. From masterminds, to wellness retreats, to larger scale events, I am there to take the stress and overwhelm of coordinating in-person events and replace it with a seamless experience while having the time of our lives. MY SERVICES/HOW WE CAN WORK TOGETHER: VIP Planning Session, DFY Retreat Planning, On-Site Coordination, & VIP Weekends The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 225 Boundaries, Burnout & Breakthroughs: Retreat Wisdom with Lesley Martin 25:35

för 12 weeks sedan25:35

25:35

In this powerful episode of the Retreat Leaders Podcast , host Shannon Jamail welcomes trauma therapist and retreat coach Lesley Martin for a raw and insightful conversation about the emotional resilience and energetic boundaries required to lead transformational retreats. Lesley and Shannon dive deep into the often overlooked emotional toll retreat leaders face, especially when carrying their own unhealed trauma or managing the weight of participants’ needs. They discuss how coaching and self-reflection can help retreat leaders grow beyond the therapy room, create healthier emotional boundaries, and avoid the path to burnout. You’ll also get an inside look at Lesley’s upcoming Morocco retreat for burned-out entrepreneurs, designed to help participants reset through cultural immersion, desert meditation, and intentional stillness in the Sahara. Episode Highlights: Why retreat leaders must address their own trauma to serve powerfully Energetic boundaries and grounding practices to prevent burnout Behind the scenes of Lesley’s Morocco retreat: A transformational journey for service-based pros Coaching vs. therapy: When it’s time to level up your personal growth Tools like Lesley’s new digital workbook to reimagine what’s possible Special offers for podcast listeners including a $200 discount on Lesley’s upcoming retreat Whether you're navigating your own healing or simply want to hold space more effectively, this episode is filled with heartfelt wisdom, practical tools, and real talk about what it takes to lead (and live) with intention. About Leslie Lesley is the coach, guide, and mentor for entrepreneurs and professionals who’ve been through trauma or adversity and now want to feel better and live more authentic and fulfilling lives. She helps empower people to change their lives for the better. Lesley brings over 20 years of knowledge and training as a holistic psychotherapist into her work to benefit her clients. Her approach is holistic, and she incorporates psychological, meditative, intuitive, and spiritual practices to help her clients heal, deepen their connection, and thrive. She completed her Bachelor of Arts in Contemplative World Religions from Naropa University in Boulder, CO, and her Master of Arts in Mental Health Counseling from Medaille College. In 2021, Lesley completed a certification program in Life Coaching through The Life Coach School. Lesley is a Licensed Mental Health Counselor in New York State and is the founder of WNY Holistic Counseling, A Whole-Person Approach to Therapy. She is also the founder of Blue Lotus Soul Coaching, where she utilizes Life Coaching to help her clients live unencumbered, whole-hearted lives. She offers Akashic Records Readings, Trauma Clearing Sessions, Oracle Card Spreads, Psychotherapy Sessions, 1:1 Coaching Packages and unique Retreat Experiences. Connect with Leslie https://lesleymartincoaching.com/ Free Gifts: $200 discount off the Sahara Soul Awakening Retreat if the participant mentions this episode: https://sahara-soul-awakening.myflodesk.com/ Possibility Pie workbook: https://sahara-soul-awakening.myflodesk.com/possibilitypie The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Join our private Facebook Group Join our LinkedIn Group Join me in London Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 224 The Power of Story: How to Sell Out Retreats with Authentic Marketing featuring Renee Frojo 22:39

för 13 weeks sedan22:39

22:39

In this inspiring episode of the Retreat Leaders Podcast , host Shannon Jamail sits down with journalist-turned-content-marketer and storytelling coach, Renee Frojo, to explore how powerful storytelling can transform your retreat business from “meh” to sold out . Renee shares her journey from the newsroom to coaching B2B and B2C entrepreneurs on connecting with their audience in the most human way possible—through story. After selling out her very first international retreat in Costa Rica using just stories and intention (not a massive follower count), she’s now hosting her second retreat in Mexico City, and trust us—you’ll want in on what she’s teaching. 🔥 Episode Highlights: The secret to selling out retreats without a giant following Why storytelling is your most underrated sales and marketing tool How to align your brand story with your personal values—and why it matters The role of authenticity and connection in community-building Tips for using your “why” to build stronger marketing narratives Whether you’re planning your first retreat or scaling your transformational business, this episode is a masterclass in meaningful, human-first marketing that actually works. 📍 Learn more about Renee’s upcoming Mexico retreat focused on sustainable business, soulful growth, and the future of work. Connect with her at https://reneefrojo.com Connect with Renee https://www.reneelynnfrojo.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 223 Hug the Cactus: Leadership, Conflict & Fierce Clarity in Retreats with Adrian Koehler 27:39

för 14 weeks sedan27:39

27:39

In this powerful episode of the Retreat Leaders Podcast , Shannon Jamail welcomes executive coach and consultant Adrian Koehler, a leadership expert with a bold approach rooted in emotional intelligence and unapologetic honesty. From "hugging the cactus" to "riding the elephant," Adrian shares what it really takes to lead high-impact retreats and teams—spoiler: it’s not all good vibes and holding space. Episode Highlights: Leadership Beyond the Feel-Good: Adrian and Shannon break down why retreat leaders need more than intuition and good intentions—they need structure, clarity, and accountability. The Real Work of Alignment: Learn how to get your support team fully aligned with your retreat's vision, values, and promises so every attendee gets what they came for. Handling Conflict Like a Pro: Adrian shares his frameworks for navigating difficult conversations with empathy and precision—so you can be “hard on the problem, soft on the person.” Preventing the Parade of Horribles: Discover how addressing small issues early keeps your business relationships strong and your standards high. Empathy Meets Accountability: From venue problems to team tension, Adrian shows you how to approach challenges collaboratively while staying fiercely committed to your mission. Whether you’re a seasoned retreat leader or building your first event, this episode will give you real-world tools to step into your role as a true leader—not just a space holder. About Adrian Adrian Koehler, the no-nonsense leadership engagement expert and Senior Partner at Take New Ground, is the go-to guide for fast-moving leaders. Dedicated to breaking through barriers, he spends his time helping entrepreneurs and enterprise leaders cut through the noise and create transformative outcomes. Adrian coaches executives globally, encouraging authentic leadership and fostering courage for meaningful change. His passion for human performance has led him to diverse contexts, from Fortune 500 organizations to startups and healthcare, making Adrian a catalyst for real talk and impactful results. Adrian Koehler extends his influence beyond the boardroom as the co-host of "Raising The Bar" and "The Naked Leadership Podcast." Drawing on his background in philanthropy, ministry, activism, and medicine, he thrives in difficult conversations and engaging complexity, challenging listeners to live authentically. Currently residing in the heart of Hollywood, with his children Scout and Charli, Adrian is on a mission to inspire authentic leadership, urging individuals to raise the bar in both personal and professional realms. Connect with Adrian https://takenewground.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 222 Mastering Sales as a Retreat Leader: Techniques and Insights with Jacob Hicks 20:51

för 15 weeks sedan20:51

20:51

Episode Summary: Join us on the Retreat Leaders Podcast as we dive deep into the art of selling with Jacob Hicks, a seasoned success coach with a decade of sales experience. In this enlightening episode titled "Mastering Sales as a Retreat Leader: Techniques and Insights with Jacob Hicks," Jacob unpacks the essential skills every retreat leader needs to thrive in the competitive world of retreats and personal development. Episode Highlights: Sales Mindset for Success: Jacob stresses the importance of adopting a sales mindset, explaining that everyone in business, regardless of their role, is essentially in sales. He shares insights on how retreat leaders can benefit from embracing this perspective to enhance their business success. The Power of Follow-Up: Learn why following up is crucial in sales and networking, with Jacob noting that a significant portion of business comes from persistent follow-ups. Discover strategies to improve your follow-up game and why it's critical not to give up after the first or second attempt. Providing Value in Sales: This segment focuses on the importance of offering value through consistent follow-up. Jacob discusses how to engage potential clients by addressing their pain points through insightful questions and leading conversations that demonstrate expertise. Handling Objections: Jacob provides practical advice on practicing objection handling and closing sales effectively. He emphasizes that understanding and addressing common concerns about time and money upfront can significantly increase your success rate. Sales Strategies and Resources: Wrap up the episode with actionable sales strategies that can transform your approach to selling retreats. Jacob generously offers free resources and a complimentary coaching session to help listeners apply what they've learned. Tune in to gain invaluable sales knowledge that will empower you to confidently sell your retreat experiences and grow your business. Whether you're a seasoned retreat leader or just starting out, this episode is packed with tips to refine your sales approach and achieve greater impact. About Jacob CEO,Author, Speaker, Entrepreneur, LeadershipCoach,Mindset Expert Jacob Hicks is a coach and keynote speaker with over a decade of experience transforming lives and businesses. Thanks to 10 years in sales, Jacob has a knack for identifying what drives lasting success and delivering implementable strategies to help clients achieve it. Podcasters love working with Jacob because of his practical insights and engaging storytelling that leave audiences inspired. Known for his strong follow-up systems and mindset-driven coaching, Jacob empowers clients across industries to overcome challenges, implement sustainable systems, and move forward with confidence. Connect with Jacob https://jacobhickscoach.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 221 Overcoming Subconscious Blocks in Retreats with Terrie Christine 31:47

för 16 weeks sedan31:47

31:47

In this enlightening episode of the Retreat Leaders Podcast, host Shannon Jamail sits down with Terrie Christine, an intuitive energy healer whose transition from a corporate career to mastering the subconscious realm has transformed many lives. This discussion dives deep into how Terrie uses her unique skills to help individuals overcome subconscious blocks that hold them back from living fully empowered lives. Episode Highlights: Journey to Healing: Terrie shares her personal evolution from confronting childhood wounds and past emotional traumas to discovering her true calling in energy healing. Her story is a testament to the transformative power of facing and healing one's subconscious. Subconscious Triggers in Retreats: The conversation turns to the specific challenges retreat leaders face, such as self-doubt and limiting beliefs stemming from past experiences. Terrie emphasizes the importance of authenticity and understanding one's triggers to prevent them from impacting retreat planning and execution. Instincts Over Opinions: Terrie recounts her experiences while publishing her book, "The Secret Power of You," highlighting the crucial lesson of trusting one's instincts, especially when external opinions clash with personal intuition. Alignment with Purpose: Both Shannon and Terrie discuss the significance of aligning actions with one's true passion and purpose, ensuring that every decision contributes to personal and professional fulfillment. Reframing Money Perspectives: A profound part of the discussion is dedicated to reframing beliefs around money and value. Terrie offers insight into how upbringing influences financial perspectives and shares how she assists people in overcoming these deep-seated beliefs to embrace a more abundant mindset. Join Shannon and Terrie as they explore how tapping into the subconscious can lead to a more authentic and powerful leadership in retreat settings. This episode is packed with actionable advice for those looking to enrich their personal and professional lives by breaking free from the chains of unexplored subconscious thoughts. Tune in now to discover how to transform challenges into stepping stones towards a fulfilled and purpose-driven life. About Terrie Terrie Christine is an internationally acclaimed Celebrity Relationship Coach and Intuitive Energy Healer with nearly 20 years of experience. Featured on Bravo’s The Real Housewives of Potomac, Love and Marriage DC on the OWN Network, Hay House Radio, and Good Morning Washington, Terrie specializes in helping individuals break through emotional barriers, embrace self-love, and create lasting, meaningful relationships. Through her intuitive healing, she empowers clients to heal past wounds and connect more deeply with themselves and their partners. She is the author of The Secret Power of You: A Guide to Mastering Your Inner Greatness. Connect with Terrie For more insights & wisdom, visit www.TerrieChristine.com or follow Terrie on YouTube and social media. She’s @TerrieChristine on Instagram, and TikTok, or find her on Facebook @TerrieChristine333. Website: https://TerrieChristine.com Facebook: https://www.facebook.com/terriechristine333 Instagram: https://www.instagram.com/terriechristine TikTok: https://www.tiktok.com/@terriechristine YouTube: https://www.youtube.com/terriechristine The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 220 Move, Market, Connect: Dynamic Retreat Strategies with Ricardo Topete 22:38

för 17 weeks sedan22:38

22:38

Dive into an energizing episode of the Retreat Leaders Podcast where host Shannon Jamail connects with Ricardo, a vibrant videographer, photographer, and dance enthusiast from Philadelphia. Explore how Ricardo uses dance as a powerful tool for fostering community and connection in retreat settings. Episode Highlights: Embracing Dance in Retreats: Shannon and Ricardo delve into the transformative power of social dancing, particularly Latin styles like salsa and bachata, to break down barriers and enhance bonding among retreat participants. They discuss the magnetic effect of dance in creating safe spaces for expression and connection. Creating Inclusive Dance Environments: Learn how Ricardo crafts welcoming atmospheres for social dancing at retreats, encouraging participants to step out and dance with confidence. He shares tips on setting the right tone, using dance ambassadors, and making everyone feel comfortable on the dance floor. Journey through Dance and Teaching: Ricardo recounts his personal dance journey and his return to teaching with his partner, Alex. They co-teach workshops that not only focus on dance steps but also on fostering a deeper community among dancers. Integrating Dance into Retreats: Shannon and Ricardo discuss practical ways to integrate dance into retreats to enhance the overall experience. They talk about the importance of aligning dance activities with the retreat’s theme and ensuring they add value to the participants’ experience. The Power of Dance for Community Building: Both hosts explore how dance can serve as a cornerstone for building stronger connections within retreat groups. They reflect on their own experiences where dance helped participants form lasting bonds and shared memories. Tune in to this lively episode to discover how integrating dance into retreats can transform an ordinary retreat into an extraordinary experience. Whether you're a retreat leader looking to spice up your events or just curious about the benefits of dance, this episode offers fresh perspectives and inspiring stories that highlight the joy and community-building potential of dance. About Ricardo Ricardo is a media production professional and storyteller who specializes in documenting the transformative power of movement and dance communities. As the creator of 'Why We Move' podcast, he uncovers compelling stories that bridge cultural expression with community building, having produced 23 episodes featuring dancers, instructors, and wellness enthusiasts. After pivoting from a career in medicine, he found his true calling in visual storytelling and founded Rico Media Productions, where he helps businesses and communities tell authentic stories through video, photography, and podcasting. Ricardo's unique approach combines his understanding of movement dynamics with digital storytelling techniques, allowing him to capture and share the genuine moments that build lasting connections. His work spans social dance documentation, retreat experiences, and community events, always emphasizing the power of movement to break down barriers and create meaningful human connections. Connect with Ricardo https://direct.me/whywemove The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 219 Retreat Marketing Magic: People and Great Partnerships with David Schafran 28:58

för 18 weeks sedan28:58

28:58

Welcome to another episode of the Retreat Leaders Podcast, where today's guest, David Schafran, shares his unique journey from healthcare technology to founding Somo Loco, a company dedicated to dance immersions and retreats. Join us as we delve into how David transitioned to a more embodied practice and the crucial role of partnerships in growing a retreat business. Episode Highlights: From Tech to Dance: David discusses his shift from running a tech company to embracing the transformative power of dance and embodied wisdom. He explores how integrating physicality with meditation and dance can deepen personal and communal wellness experiences. The Power of Partnerships: Learn how David leverages partnerships rather than just personal networks to spread the word about Somo Loco. He emphasizes the significance of collaborating with aligned individuals and entities to enhance the reach and impact of his dance retreats. Challenges of Scaling Retreats: David shares insights into the complexities of scaling a retreat business that operates immersions every week of the year. He talks about overcoming control issues, ensuring quality, and aligning with the right people to maintain the integrity of the retreat experience. Strategic Marketing for Retreat Leaders: Dive into effective marketing strategies that focus on partnerships and collaborations. David highlights a successful case of working with a UK blogger, which significantly boosted interest in his retreats. He also discusses the benefits of involving influencers and setting clear expectations for content creation. Soma Loco's Unique Offering: Discover more about Soma Loco's retreats, which feature dance immersions in vibrant styles hosted in captivating cities like Medellin and Barcelona. David explains how these locations enrich the retreat experience, making them unforgettable for participants. Building Sustainable Retreat Practices: Shannon and David discuss the importance of developing sustainable practices to prevent burnout among retreat leaders. They explore how focusing on broader business strategies rather than individual branding can lead to more effective and resilient operations. Join Shannon Jamail and David Schafran as they uncover the magic of effective retreat marketing through powerful storytelling, strategic partnerships, and a deep commitment to community and personal transformation. Whether you’re a seasoned retreat leader or just starting out, this episode is packed with actionable insights to help you elevate your retreat business. Stay tuned to learn how to incorporate these strategies into your own retreat offerings and ensure your operations are not just profitable but also profoundly impactful. About David David Schafran is a serial entrepreneur, innovator, dancer, and armchair philosopher with a passion for uplifting people. David started his first company at 26 with a high profile MIT professor and billionaire famed Silicon Valley Investor. After burning out helping over 5 million people access eye care over 130 countries with novel eye testing technology, David went and danced salsa full time in Medellin, Colombia, a move that changed his life. He is now the founder of Somoloco, a dance and cultural immersion company based in Medellín, Colombia, where travelers experience the joy, connection, and energy of Latin dance and culture. David’s work has been highlighted by renowned investor Vinod Khosla, and his career reflects a commitment to blending innovation, human connection, and real-world impact. Whether launching cutting-edge tech, designing transformative travel experiences, or building community-centered solutions, David’s mission is to spark joy, connection, and resilience in every project he touches. You can find him dancing in Medellín, building new ventures in NYC, or exploring what’s next at the intersection of culture, technology, and community. Connect with David somoloco.com Discount code for 10% off: retreatleaders10 The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 218 Revolutionizing Retreats with RoseAda Marie 29:40

för 19 weeks sedan29:40

29:40

Welcome to a captivating episode of the Retreat Leaders Podcast, where host Shannon Jamail engages with RoseAda Marie, a dynamic leader who is transforming the retreat landscape. Dive into the innovative world where wellness meets strategy, and discover RoseAda's unique approach that marries membership models with transformative retreat experiences. Introduction to RoseAda Marie Shannon introduces RoseAda, a strategic wellness coach and retreat leader, who brings a fresh perspective to integrating memberships with retreats. RoseAda shares her excitement about her journey and the upcoming collaborations, including her visit to Shannon's ranch. RoseAda's Wellness Philosophy and Retreats RoseAda discusses her extensive background in culinary arts, nutrition, and personal training, which has profoundly shaped her retreat leadership style. She emphasizes the seamless integration of her wellness transformation memberships with her retreat offerings, creating a continuous loop of engagement and transformation for her clients. Innovative Membership Models Explore RoseAda's pioneering membership tiers designed to support ongoing client transformation. From pre and post-retreat assessments to exclusive content and wellness partner promotions, RoseAda outlines how her structured support extends beyond the retreats, fostering a lasting impact on participants' lives. Sustainable Self-Care and Community Support RoseAda highlights the importance of sustainable self-care practices within her retreats and memberships, stressing the value of community and accountability. She shares insights on creating a supportive network that encourages personal growth and facilitates achieving wellness goals. The Launch of a New Era The discussion culminates with the launch of RoseAda's membership program, which promises to bring a new dimension to her wellness retreats. RoseAda expresses her gratitude for the platform to share her vision and discusses the potential expansion of her offerings to reach a broader audience. Closing Thoughts Shannon and RoseAda reflect on the importance of learning from each retreat experience to continually refine their offerings. They emphasize the role of personal growth in shaping the retreat leader's approach and the transformative impact on participants. Join Shannon and RoseAda for this enlightening episode that not only delves into the mechanics of successful retreat hosting but also celebrates the personal and professional growth that comes from innovative thinking in the wellness industry. Connect with RoseAda https://www.roseadamarie.com/ Check out her memberships: https://lftunplugged.thrivecart.com/lft-unplugged/ Schedule a Q&A session with RoseAda: https://calendly.com/roseadamarie/lft-unplugged-retreat-q-a-call The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 217 Beyond the Vacation: Crafting Transformative Retreats with Alison K 26:46

för 20 weeks sedan26:46

26:46

Dive into a captivating discussion on the Retreat Leaders Podcast where host Shannon Jamail and the dynamic Alison K., a seasoned health and fitness expert turned business mentor, unwrap the world of retreats. Discover how Alison transitioned from running fitness studios to guiding wellness entrepreneurs in monetizing their passions through both in-person and online platforms. Episode Highlights: Retreats vs. Vacations: Alison and Shannon explore the transformative essence of retreats, distinguishing them from typical vacations. They emphasize the importance of focusing on personal growth and the transformative outcomes rather than just fun activities. Crafting Transformative Experiences: Alison shares invaluable tips on how retreat leaders can effectively communicate the unique transformations their retreats offer. She stresses the necessity of ensuring guests are well-matched to the retreat’s objectives to enhance satisfaction and outcomes. Marketing with Clarity: Learn from Alison’s approach to marketing retreats by painting a vivid picture of what attendees can expect and clearly articulating the problems the retreat will solve. Her strategy includes using personal invitations to align expectations and screening guests to foster a cohesive group. Hybrid Business Model Insights: Alison discusses her hybrid business model, combining the best of in-person engagements and digital scalability. She provides a sneak peek into her strategies for helping clients leverage their unique strengths in a flexible and adaptable business framework. Plus, get a glimpse of Shannon and Alison’s upcoming rendezvous in France and the exciting plans they have in store! Alison also generously offers listeners a free resource and consultation available through her website for those interested in exploring her innovative hybrid business model. Tune in to this insightful episode to elevate your understanding of designing retreats that promise and deliver true transformation. Whether you’re a seasoned retreat leader or aspiring to be one, this episode is packed with actionable advice to refine your approach and achieve greater impact. Connect with Alison https://thealisonk.com/meet-alison The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 216 Safeguarding Your Retreats with Lawyer Sarah Waldbuesser 22:17

för 21 weeks sedan22:17

22:17

Welcome to another insightful episode of the Retreat Leaders Podcast! Today, we're joined by Sarah Waldbuesser, an experienced trademark attorney and business owner, to delve into the critical topic of legal protection for retreat hosts. Throughout the episode, Sarah underscores the heightened liability risks associated with hosting in-person events, such as physical injuries or medical emergencies. She walks us through the crucial need for having robust cancellation and refund policies clearly outlined in contracts to shield retreat hosts from financial losses. Drawing from her own experiences, Shannon discusses her strategy of implementing a no-refund policy and mandating guests to purchase trip insurance, emphasizing the importance of preparing for any eventualities. Further into our discussion, Sarah explores a variety of legal services essential for retreat hosts, including contract templates, tailored legal advice, and trademark registration. The conversation highlights the significance of securing vendor contracts that protect both retreat hosts and their vendors by setting clear expectations for services provided. Additionally, for those considering co-hosting retreats, Sarah advises on the necessity of a partnership agreement to prevent potential disputes and ensure smooth operation. The episode wraps up with a consensus on the importance of acting decisively to safeguard one's brand and business in the retreat industry. Shannon shares her plans to incorporate this valuable information into her retreat offerings and stresses that treating retreats as serious business ventures with proper legal documentation is non-negotiable for success and security. Stay tuned for actionable insights and expert advice to legally protect your retreat business and ensure its long-term prosperity. Connect with Sarah https://lddy.no/1la03 The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 215 Essential Estate Planning for Business Owners with Oscar Vasquez 24:28

för 22 weeks sedan24:28

24:28

Welcome to our latest episode where we delve into the crucial topic of estate planning and business continuity with Oscar Vasquez, a state planning software coordinator. This discussion is not just for personal asset management but is especially tailored for entrepreneurs who wish to secure their business's future. Estate Planning and Business Continuity Oscar kicks off our discussion by emphasizing the importance of having solid estate plans in place, which includes everything from wills to detailed Standard Operating Procedures (SOPs). He shares an enlightening story about a bakery owner who successfully protected his business for future generations through meticulous legacy planning. The conversation, however, highlights that while Oscar's company provides software solutions for such planning, they do not directly integrate SOPs into their systems or templates. Living Trust and Affordable Legal Assistance Understanding the concept of a living trust can be daunting. Oscar breaks it down simply as a contract meant to safeguard one’s assets for their beneficiaries, bypassing the need for lengthy probate hearings and avoiding hefty taxes. He proudly discusses how their service fills the gap between costly attorney fees and often insufficient DIY solutions, offering a middle-ground service that's both comprehensive and financially accessible. Software Solutions for Trust Management The benefits of using specialized software for trust management are vast. Oscar shares how their platform allows for unlimited changes, enabling users to adjust their plans as life situations evolve. He shares a touching story of a young couple using the trust to start saving for their future grandchildren's education, illustrating the personal and proactive nature of estate planning. Navigating Probate and Protecting Your Legacy Oscar explains the often misunderstood process of probate, detailing how it can expose estates to public scrutiny and potential scams, and significantly delay beneficiaries' access to bequeathed assets. To underscore the importance of a well-structured estate plan, he offers a discount code for listeners looking to start their journey in safeguarding their business and personal assets. Closing Thoughts As we wrap up, Oscar’s insights remind us of the critical role estate planning plays not just in personal asset management but in ensuring the continuity and protection of a business. Listeners are encouraged to consider how they can apply these principles to their own business ventures to ensure a lasting legacy. Connect with Oscar EstateDocPrep.com Website https://estatedocprep.com/ 24/7 Client Assistant AI phone number for Audience Question 805-909-4689 Download Free comprehensive Estate Guide https://estatedocprep.com/guide For the First 10 members of audience to get a living trust get a $1000 discount code for a Comprehensive Living Trust, use Discount Code: LEADERS The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 214 Harnessing the Power of Storytelling in Retreat Leadership with Aleya Harris 22:51

för 23 weeks sedan22:51

22:51

In this enriching episode of the Retreat Leaders Podcast, Shannon is joined by Aleya Harris, a strategic storytelling consultant renowned for helping leaders, sellers, and speakers harness the power of stories to connect deeply, find fulfillment, and enhance profitability. Shannon and Aleya dive into the transformative role of storytelling within retreat leadership, highlighting how many leaders struggle to communicate their offerings effectively, often resorting to mere lists of features rather than engaging narratives. Real-Life Success with Strategic Storytelling Aleya shares a compelling case study from her professional experience, where she assisted a real estate brokerage firm in redefining its company story. This intervention came crucially as the firm faced a low valuation during a potential acquisition. Through crafted storytelling, Aleya helped the client reevaluate the company’s worth, ultimately achieving a remarkable revaluation at $51 million, illustrating the significant impact of strategic storytelling in business contexts. Enhancing Retreats Through Engaging Speaking Further exploring the nuances of storytelling, Aleya underscores its critical role in public speaking and retreat settings. She advises retreat leaders to focus on audience transformation and personal relatability rather than self-promotion. Emphasizing preparation and personal clarity, Aleya suggests practices like meditation and journaling to ensure presenters can engage authentically and effectively with their audience. Introducing 'Spark the Stage' Program Aleya introduces her 'Spark the Stage' program, a comprehensive training initiative designed for those looking to elevate their public speaking skills. The program includes a 4-week live workshop complemented by an on-demand course and 12 months of group coaching, providing ongoing support for alumni. Shannon expresses enthusiasm about integrating this resource into her retreat offerings, recognizing the added value it could bring to her clients. This episode not only highlights the critical role of storytelling in enhancing retreat experiences but also provides listeners with actionable insights and resources to elevate their own leadership and communicative endeavors. Connect with Aleya www.aleyaharris.com About Aleya Aleya Harris is the spark for your spark™. A trailblazer in purpose-driven story crafting, she is a marketing executive and ex-Google Vendor Partner who brings her dynamic experience to her role as the CEO of The Evolution Collective Inc. Aleya is an international award-winning speaker, the founder and lead trainer of Spark the Stage ™ , and the host of the award-winning Flourishing Entrepreneur Podcast . She is also the bestselling author of Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience . Her unique approach as a Strategic Storytelling Consultant has revolutionized the way businesses communicate, transforming workplace cultures and market positioning. With her dynamic energy and proven methodologies, Aleya guides clients to unlock their potential, articulate their radically authentic stories, and achieve unparalleled success. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Get your legal docs for retreats Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 213 Exploring Mother-Daughter Bonds and Equine Yoga with Casie Hall 19:34

för 24 weeks sedan19:34

19:34

Join us in this insightful episode as Shannon Jamail talks with Casie, a renowned yoga studio owner and retreat leader, who shares her unique journey through the realms of yoga and entrepreneurship. Together, they delve into the intricacies of hosting mother-daughter yoga retreats and the profound impact these experiences have on participants. Casie's Yoga Retreat Experiences: Casie discusses the evolution of her career from opening a yoga studio to leading specialized retreats. She opens up about the challenges and triumphs she has encountered, particularly in hosting retreats designed for mothers and daughters. These retreats focus on strengthening bonds through shared yoga practices and activities, ensuring a balance of connection and independence. Casie reveals her plans to further refine the retreat format to enhance the experience for future events. Equine Yoga Training Program: The conversation shifts to Casie's innovative Equine Yoga Training Program available on her website, nectarflowyoga.com. This unique program combines traditional yoga with equine-assisted activities, designed to deepen the yogic practice through interaction with horses. Casie explains the structure of the program, which caters to both new learners and seasoned yoga instructors looking to add 55 CEU hours through Yoga Alliance. She highlights upcoming retreat opportunities for hands-on learning and personal growth in the serene setting of her ranch. Community Engagement and Future Plans: Casie also discusses her commitment to the yoga community by hosting monthly public classes at her ranch, which serve as a gateway for individuals interested in exploring equine yoga. Looking ahead, she shares her excitement for the next in-person retreat scheduled for May and another session in December, inviting all yoga enthusiasts to join and experience the transformational power of her programs. Closing Remarks: Shannon wraps up the episode by expressing her admiration for Casie’s dedication to blending yoga with meaningful personal connections and her innovative approach to retreat leadership. Listeners are encouraged to explore Casie's programs and consider attending her retreats to experience firsthand the benefits of this unique yoga practice. Join Casie and Shannon as they explore the transformative impact of yoga retreats on personal and familial relationships, and the exciting opportunities within the equine yoga space. Learn More: https://nectarflowyoga.com/ Instagram: @nectarflowyoga The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our Retreat Leader Membership Join our private Facebook Group Top 5 Marketing Tools Free Guide Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 212 The Art of Attraction and Repulsion: Crafting Your Retreat Website 13:53

för 25 weeks sedan13:53

13:53

Welcome to today's episode where we explore the pivotal role your retreat website plays in attracting the right guests and repelling those who aren't a fit. It's about more than just filling spaces—it's about creating an environment where every participant is precisely where they need to be. Why Repulsion Is as Important as Attraction In the retreat business, it's crucial to understand that not every interested person should become a guest. Tailoring your website’s message helps ensure that only those aligned with the retreat's goals feel compelled to attend, while those looking for something different know to look elsewhere. This focus prevents future dissatisfaction and creates a harmonious group dynamic that enhances the retreat experience for everyone. Segment 1: Targeted Messaging for Ideal Guests Your website should communicate directly to your desired attendees. For instance, if your retreat is aimed at women seeking spiritual growth, your message should clearly invite those who are looking for deep spiritual work and subtly discourage those in search of a light vacation. This targeted approach helps in attracting a like-minded audience, ensuring that every participant is engaged and invested in the retreat’s offerings. Segment 2: Defining Who Your Retreat Is Not For Being explicit about who should not attend can be just as important as detailing who should. Clearly stating who the retreat isn't for can prevent potential misalignment and ensure that your guests are harmoniously matched with what you offer, enhancing satisfaction for both you and them. Segment 3: Tone and Imagery The tone and imagery of your website should reflect the nature of your retreat. Whether it's bold and energetic or calm and soothing, make sure your language and visuals resonate with the energy of the experience you’re offering. This coherence between what you portray and what you deliver is key to meeting and exceeding expectations. Segment 4: Clear Calls to Action Make it easy for the right people to take the next step. Whether it’s applying, booking a spot, or joining a waitlist, clear calls to action reduce hurdles in the conversion process, making it seamless for guests to commit. Conclusion: Clarity in Marketing Ultimately, the most effective retreat websites are those that dare to be clear and specific. They understand their audience and speak directly to them, setting the stage for retreats filled with guests who are exactly right for what you offer. Tune in as we dive deeper into each of these aspects, providing you with actionable insights to enhance your retreat website and ensure it works effectively as the first filter in creating transformative retreat experiences. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our Retreat Leader Membership Join our private Facebook Group Top 5 Marketing Tools Free Guide Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 211 From Scarcity to Abundance with Dr. Nona Djavid 32:24

för 26 weeks sedan32:24

32:24

In today's episode, we dive into the compelling journey of Dr. Nona Djavid, who moved to the US at 16 and transformed her early struggles into a flourishing career by embracing entrepreneurship from a place of abundance rather than scarcity. Journey from Scarcity to Abundance: Nona shares her initial steps into entrepreneurship, which were motivated by necessity and scarcity. She recounts her experience of starting her first business as a tutor and how it led her to open a successful chiropractic practice. However, despite its success, Nona faced burnout fueled by a fear-based mindset. This realization prompted her to delve into neurology and ancient wisdom, reshaping her approach to business into one driven by joy and abundance. Pivoting and Finding New Paths: Both Nona and host Shannon explore the emotional and practical aspects of pivoting in their careers. They discuss the importance of recognizing when a current path is no longer fulfilling and the courage it takes to pursue new directions. Nona shares insights from teaching quantum leaps, helping others navigate significant changes in their lives and careers. Addressing Money Mindset Challenges: The conversation shifts to the common financial challenges retreat leaders face, focusing on money mindset and its impact on business success. Nona introduces practical tools such as journaling and mental rehearsals to help shift perceptions of self-worth and financial potential. They discuss strategies for overcoming mental blocks to embrace a healthier relationship with money. Nona's Retreats: Unique Experiences, Cultural Significance: Nona details her approach to designing retreats that offer transformative experiences with a strong cultural component. She explains her preference for non-all-inclusive models that allow participants to engage more deeply with the local community, enhancing both the cultural significance and the economic benefits to the area. Aligning Energy with Personal Passions: The discussion concludes on the topic of aligning one's energy with their passions, both in personal and professional realms. Nona and Shannon talk about the importance of being present and making conscious decisions that resonate with one's true desires, which they agree is crucial for personal satisfaction and business success. Closing Remarks: Nona encourages listeners to connect with her on Instagram for additional resources and offers a free guide on quantum leaps for those who reach out to her directly. Shannon wraps up by highlighting the key takeaways from the discussion and thanking Nona for her profound insights and practical advice. Listeners can look forward to gaining a deeper understanding of how integrating principles of abundance and mindfulness into their business practices can lead to greater fulfillment and success. Learn More: https://www.elivate.me/ LinkedIn: linkedin.com/in/nonadjavid Instagram: @nonadjavid The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our Retreat Leader Membership Join our private Facebook Group Top 5 Marketing Tools Free Guide Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 210 Retreats with a Purpose: How to Make a Difference While Making a Profit 10:45

för 27 weeks sedan10:45

10:45

Welcome to "Retreats with a Purpose: How to Make a Difference While Making a Profit," where we delve into the compelling ways retreat leaders can weave social responsibility into their business models. This episode is dedicated to those who see the potential for retreats to serve not just as gateways to personal growth but as platforms for meaningful societal contributions. Partnering with Non-Profits First up, we explore the strategic partnerships between retreats and non-profits. Learn how aligning with a cause that resonates with your retreat's theme can amplify the impact on both your attendees and the non-profit's goals. For instance, a mindfulness retreat could partner with a mental health organization to deepen the impact through combined efforts in wellness promotion. These partnerships not only enrich the retreat experience but also extend the reach and effectiveness of the non-profit's mission. We'll share success stories, like a retreat that included conservation efforts, enhancing participant engagement and helping the local environment. Implementing Scholarship Programs Next, we discuss the transformational power of scholarship programs. Offering scholarships makes retreats accessible to those who might otherwise miss out on such life-changing opportunities. We'll cover how to set up a scholarship fund, including eligibility criteria and funding strategies. Success stories from scholarship recipients will highlight the profound impact these opportunities can have on individuals and their communities, showcasing the ripple effect of generosity. Sourcing Locally and Ethically Our third segment focuses on the importance of local and ethical sourcing. This practice not only supports local economies but also ensures that retreats offer authentic and sustainable experiences. We'll talk about how to choose local vendors and ethical suppliers that align with your retreat's values, and share case studies that demonstrate the positive effects of these choices on both the retreat experience and local communities. Community Service Activities Integrating community service into retreat programs can profoundly enrich the retreat experience, turning a simple getaway into a deeply fulfilling journey. We'll explore different types of service activities that fit various retreat themes, such as environmental initiatives or educational programs. Feedback from both participants and local communities will highlight the mutual benefits of these integrations. Financial Donations Lastly, we'll tackle the role of financial donations in enhancing retreat appeal and impact. Allocating a portion of profits to charitable causes not only supports community projects but also positions your retreat as a socially responsible choice for potential attendees. We'll discuss effective strategies for marketing this aspect and share examples of how these donations have made lasting impacts. This episode is packed with insights from fellow retreat leaders who have successfully integrated these socially responsible practices into their operations, proving that it's possible to make a profit while making a difference. Join us to learn how you can transform your retreat into a powerful force for good. The Retreat Leaders Podcast Resources and Links: Join our In Person Mastermind Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP. 209 Opening a retreat venue in Tuscany with Franziska 20:19

för 28 weeks sedan20:19

20:19

Join us as we explore the enchanting world of Borgo Belsedere, a 1000-year-old medieval villa in Tuscany, Italy, transformed into a modern retreat venue by Franziska Leissner and her team. Discover how they've melded sustainability with historical charm to create a unique retreat experience. Venue Introduction: Franziska Leissner, a partner at Borgo Belsedere, delves into the history and transformation of the villa. Originally a medieval structure, the villa has been lovingly renovated to serve as a serene retreat location while retaining its Tuscan authenticity. Development Journey: The transformation journey began 1.5 years ago, with Franziska initially joining as a volunteer before recognizing the site's potential as a retreat venue. She discusses the collaborative efforts with co-partner Dorothea and property owner Martin to renovate 11 guest rooms and develop communal spaces, including a new piazza and over 1000 new plantings. The project's ambitious timeline aimed to welcome guests within six months of commencement. Retreats and Success: Shortly after the renovations, Borgo Belsedere hosted seven successful retreats, showcasing the venue's appeal. Franziska shares insights into the marketing strategies employed before the venue's completion, including video tours that helped build trust and anticipation among potential guests. Facilities and Offerings: The venue features 11 versatile rooms that can accommodate up to 22 guests, an industrial kitchen, and the option for guests to engage local caterers or bring their own chefs. Borgo Belsedere enriches guests' experiences with local activities such as truffle hunts, wine tastings, and cooking classes. Franziska highlights ongoing developments, including the addition of a pizza oven to enhance event offerings. Looking Forward: Plans for expanding Borgo Belsedere's facilities continue, with a focus on integrating more amenities and services to enrich guest stays. Franziska invites listeners to book their retreats and experience the unique blend of history and modern luxury that Borgo Belvedere offers. About Franziska Leissner Business & Property Development / Management Franziska and her business partner Dorothea are the visionary minds driving the transformation of Borgo Belsedere into a unique retreat and event destination. With a shared background in international strategic business, they quickly identified the hidden potential of this magical Tuscan estate. Their expertise extends from property development and construction management to interior design, as well as holistic business and brand building including marketing, sales, and operations. Dorothea draws on over 12 years of international experience in business and brand building, including co-founding an NGO promoting art and culture. Franziska brings over seven years of international experience in marketing, driving product positioning across different industries and leading strategies that strengthen brands and empower teams. Together, they are creating a retreat location that seamlessly blends creativity, functionality, and inspiration—a place where connection and growth thrive. Learn More: https://www.borgo-belsedere.com/ Instagram: @borgo_belsedere The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP.208 Understanding Retreat Pricing with Erin Haag 23:02

för 29 weeks sedan23:02

23:02

Join host Shannon Jamail as she delves into the nuanced world of retreat pricing with expert Erin Haag. They explore the dynamic between price-conscious and value-driven buyers, and the strategies for setting retreat prices that reflect the true value of the experience. Retreat Pricing Insights: Price vs. Value Shoppers: Erin outlines that retreats priced under $5,000 tend to attract price shoppers focused on budget, whereas retreats with a higher price tag draw in those who value the experience over cost. Shannon reflects on her own pricing strategies that range from $3,000 to $7,000, aligning with the type of clients she aims to attract. Impact of Economic Fluctuations: They discuss how premium-priced retreats remain stable even during economic shifts, highlighting the resilience of targeting value-driven consumers. Strategic Pricing Approaches: Setting Higher Prices: Erin and Shannon talk about the importance of pricing retreats to not only cover costs but to ensure profitability. This approach helps in adequately supporting attendees and sustaining the business. Consultation and Profit Goals: Erin shares her consulting firm’s strategy aiming for at least $25,000 profit per retreat with a 50% margin, advocating for setting ambitious financial targets to reflect the value offered. Industry Pricing Norms: Valuing Services Appropriately: The discussion underscores the importance of not undervaluing one's services. Erin emphasizes the broader impact of appropriate pricing, particularly how women reinvest in their communities. Gender Disparities in Pricing: Observations are shared about how male retreat organizers often set higher prices for similar offerings, stirring a conversation about recognizing and asserting the worth of one's services. Overcoming Pricing Challenges: Addressing Low Pricing Issues: They highlight how underpricing can lead to cancellations and insufficient profitability. By evaluating past data and acknowledging the comprehensive effort required to plan and execute retreats, retreat leaders can better understand their value. Advice for Retreat Leaders: Erin provides practical advice for aligning price with value, ensuring that the transformative experience promised at retreats is effectively communicated and priced. Concluding Thoughts: Value Beyond Price: The episode wraps up with a focus on how retreats provide transformational experiences far exceeding the offerings of typical vacations or trips. This unique aspect should be a major factor in pricing strategy. Direct Engagement with Erin: Shannon closes by discussing how listeners can connect with Erin to refine their marketing strategies to appeal to value-focused demographics. Learn More: Listeners interested in improving their retreat pricing strategies or seeking personalized advice can reach out to Erin through provided contact details in the show notes. Connect with Erin https://luxuryinbusinessretreats.com/ Instagram: @pricingoverhaul The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP. 207 Sales Mastery for Retreat Leaders with Nikki Rausch 29:34

för 30 weeks sedan29:34

29:34

Join us in this enlightening episode where Nikki Rausch, a veteran sales professional, unravels the intrinsic link between sales and retreat leadership. Nikki delves into the art of selling as a crucial skill for retreat leaders, breaking down common sales pitfalls and emphasizing the strategic engagement of potential buyers. Embracing the Sales Role Nikki points out that many retreat leaders may not recognize themselves as salespeople, yet mastering sales techniques is essential for the success of their events. She stresses the importance of seeing every retreat leader as inherently involved in sales, encouraging a proactive approach to acquiring sales skills. Navigating Sales Strategies and Pitfalls Throughout the discussion, Nikki identifies key mistakes retreat leaders make, such as skipping essential sales steps and failing to notice buying signals. She advocates for cultivating curiosity to build interest and securing explicit permission from prospects, ensuring meaningful and respectful interactions. Audience Targeting and Client Selection Nikki uses the analogy of retreats being like a pristine liquid that should not be muddied by "dirt," representing misaligned attendees. She underscores targeting the right audience to maintain the integrity and effectiveness of the retreat. The concept of "bless and release" is introduced for clients who do not fit, advising retreat leaders to maintain the quality and specific focus of their retreats without compromise. Empowering Retreat Leaders with Resources To help retreat leaders enhance their sales acumen, Nikki offers a free ebook, "Closing the Sale," available through her website. This resource is designed to bolster confidence in consultation calls and refine the sales approach, tailored specifically for retreat leaders aiming to perfect their craft. By the end of this session, retreat leaders are encouraged to acknowledge their role as salespeople, clearly define their target audience, and utilize Nikki's expert strategies to elevate their retreat offerings. Don't miss out on transforming your retreat leadership with seasoned sales strategies from Nikki Rausch! About Nikki: Nikki Rausch integrates her 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, sharing with her clients the same approaches that led to her shattering sales records in her industry and receiving multiple “top producer” awards along the way. A business degree from the University of Washington and her master certification in Neuro-Linguistic Programming mesh perfectly to create a powerful foundation upon which Nikki built tremendous sales skills and now provides enormous benefits for her clients. Nikki has received numerous sales awards, shattered sales records across industries, and was featured in Female Entrepreneur Magazine. A sought-after speaker, she regularly shares the results of success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Many of whom have also reaped the benefits of her immersive VIP consultations. Nikki’s three popular books are available on Amazon. And her podcast, Sales Maven , can be found on your favorite podcast platform. Connect with Nikki: https://yoursalesmaven.com/ Instagram: @your_sales_maven Free Offering from Nikki: https://yoursalesmaven.com/retreat Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP. 206 Unlocking the Secrets of Successful Retreats with Chelle Swierz from Topia Retreat Center 26:10

för 31 weeks sedan26:10

26:10

In this enlightening episode, Shannon Jamail sits down with Shelly Swierz, a seasoned yoga instructor and the visionary behind Topia Boutique Retreat Center in Baja California Sur, Mexico. Shelly brings over 15 years of yoga teaching experience and shares invaluable insights into the world of retreat hosting. Topia's Mission and Setting Topia Boutique Retreat Center is dedicated to facilitating profound community connections for leaders. Nestled near the Pacific Ocean and conveniently close to Cabo San Lucas airport, the center is designed to support retreat leaders fully, from planning stages to execution, ensuring a seamless experience. Common Mistakes by Retreat Hosts Shelly discusses the pitfalls many retreat hosts encounter, such as overlooking the importance of building personal relationships and engaging deeply with their community. Other common mistakes include poor timing for retreats, inadequate guest preparation, and relying too heavily on social media for promotion rather than fostering real-life interactions. Best Practices for Hosting Retreats The conversation shifts to best practices that can dramatically improve the success of a retreat. Key strategies include: Over-communicating with guests to prepare them fully for what to expect, Choosing the right dates avoiding major holidays or adverse weather conditions, Engaging in one-on-one conversations to build trust and ensure alignment of expectations. This episode is a must-listen for anyone interested in the nuances of retreat hosting and how to elevate their offerings to create unforgettable experiences for participants. Connect with Topia topiaretreat.com Instagram: @topiaretreat Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 205 A Masterclass on Retreat Strategies with Kyera Kacey 18:00

för 32 weeks sedan18:00

18:00

In this enlightening episode, host Shannon Jamail sits down with Kyera Kacey, a trailblazer in the personal development industry since the age of 17. Kyera, who opened her first office at 24 and launched her retreat business in 2022, dives into the details of her unique approach to retreat planning. The discussion kicks off with her debut retreat in Ireland, which she daringly announced with minimal prior planning and impressively sold out very quickly. Kyera discusses her pricing strategies, which began at $17,000 for her initial retreat, scaling up to $55,000 for subsequent luxury experiences. She shares insights into the importance of self-belief and conviction in achieving sales success, integrating her 'Rich Bitch' methodology and leveraging the 'power of nine' to cultivate financial abundance and self-worth. The conversation also covers her recent luxury retreat in Tulum, which provided a transformative experience for a small group of women, incorporating elements like private mentorship and mastermind sessions. Kyera emphasizes the importance of creating retreats that genuinely make a difference, urging retreat leaders to transcend limitations and focus on service rather than just profit. Shannon and Kyera discuss the nuanced dynamics of pricing and the importance of maintaining a reciprocal relationship with money. The episode wraps up with a discussion on their personal experiences in Tulum and the attitudes encountered in some retreat-hosting communities. Key takeaways for retreat leaders include embracing innovative strategies, understanding the profound impact of self-belief in setting prices, and the importance of creating meaningful, transformative retreat experiences. About Kyera: Kyera Kacey is a bold, unapologetic force in personal and professional transformation. Known for her no-BS approach, she combines fierce love with intuition and decades of experience, inviting her audience to break through their most profound barriers. Kyera isn’t afraid to tackle taboo topics or challenge societal norms—she shows up exactly as she is: provocative and powerful. At her events, expect raw, unfiltered truth, explosive energy, and a transformative journey that will forever change you. Connect with Kyera: www.kyerakacey.com Instagram: @kyerakacey Free Offering from Kyera: https://www.kyerakacey.com/kyera-in-your-pocket Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 204 True Manifestation for Retreat Leaders 8:46

för 33 weeks sedan8:46

8:46

Hey everyone! Today’s episode is especially exciting because I’m sharing something I’ve been pouring my heart into for quite some time – my Manifestation Course: Unlock Your Power, Attract Your Desires, and Manifest a Life You Love in Just 7 Days! If you’re a retreat leader, coach, healer, or anyone guiding others toward their dreams, you’ll want to stick around for this episode. Manifestation isn’t just for personal goals – it’s a powerful tool to enhance every area of life, including your career, business, and the experiences you create for others. What is Manifestation? Let’s start by diving into what manifestation really is. Manifestation is about more than just visualizing what you want or setting an intention. Those are important steps, but true manifestation involves aligning your energy, setting focused intentions, and taking inspired action. It’s a powerful process that connects your thoughts, emotions, and actions to the outcomes you desire. If you’re listening to this, you’re probably someone who’s already dedicated to growth, both for yourself and for others. You might be leading retreats, building a community, or simply trying to grow your own personal life in alignment with your purpose. Manifestation can be a game-changer – not just for personal goals, but for creating the career, impact, and experiences you want for your clients and participants. My Journey with Manifestation Now, I’ll be honest – this wasn’t always something I felt confident about. Over a decade ago, I doubted my worth, felt overwhelmed by my goals, and struggled to believe I could actually create the life I envisioned. I remember feeling paralyzed by all the "what ifs" and waiting for that “perfect moment” to come along. And I know so many of you have felt that too. But everything changed when I slowly developed a structured approach to manifesting, a way to move beyond just dreaming and into doing. And here’s the real kicker – over the past ten years, I’ve been able to manifest almost everything I desired, from my dream retreat center to building a fulfilling career that supports not only me but my family and all the incredible people I’ve met through this work. And that’s exactly why I created this course. To teach YOU how to manifest whatever it is you want for yourself and the people you serve. Why Manifestation is Powerful for Retreat Leaders Now, I want to speak directly to my fellow retreat leaders. You all are visionaries, people who hold space for others to grow, heal, and transform. But to truly serve from a place of abundance and alignment, we need to be clear and intentional about our own path. Imagine how powerful it would be to walk into every retreat you lead with the confidence that you’re aligned with your purpose, your desires, and your own personal abundance. Manifestation isn’t just a personal practice; it’s also a practice that can elevate every retreat experience. When you’re aligned, your energy will attract clients who are aligned with you. You’ll create a space that draws in exactly the right people, the right opportunities, and even the resources you need to bring your vision to life. That’s the beauty of manifesting – it’s not just about “getting things,” it’s about creating a life and a career that’s fully aligned with who you are and what you’re meant to do. What’s Inside the Course So let’s talk about what’s inside this course. I’ve broken down the exact steps that have worked for me – steps that I’ve spent the last five months testing and refining with a group of incredible individuals. Here’s what you can expect: A Prep Work Guide This is where you’ll start. We get you grounded and help you set strong intentions for the journey. It’s all about creating the mental and emotional space for manifestation, so you’re ready to dive deep. A Step-by-Step Manifestation Guide This is the roadmap. Every day, you’ll have a specific, simple activity to keep you on track and ensure your energy is aligned and your focus is sharp. This isn’t about guesswork – it’s a structured approach that makes manifestation achievable and tangible. 7 Days of Videos, Meditations, and Worksheets Each day, you’ll also get a video and guided meditations to reinforce the day’s theme, along with a worksheet to help you reflect and clarify your intentions. These tools are designed to get you fully engaged and connected with your goals. Additional Resources Beyond the core course, I’ve included activities and exercises specifically for identifying and releasing blocks that may be holding you back. These are the same tools I use whenever I feel like I need to realign or reconnect with my vision. Lifetime Access And this is a big one – you get lifetime access. That means anytime you want to go through the course again or need a refresher, it’s there for you. Plus, as I add new modules and content, you’ll receive those updates automatically. How Manifesting Can Transform Your Life – and Your Retreats I want you to imagine for a moment what it would feel like to move through your days knowing that everything you want is flowing toward you, that you’re completely in alignment with your vision, and that you have the power to create not only a life you love but also experiences that empower and transform others. For retreat leaders, this is a game-changer. Think about the impact on your retreats – the energy you bring, the clients you attract, the opportunities that come your way. When you’re manifesting from a place of abundance and alignment, it’s like a magnet. Your energy is contagious, and people feel that they are a part of something bigger than themselves. How to Get Started Now, here’s the best part: for y’all I’m offering 25% off the course using code MANIFEST25. I want you to experience the power of manifesting for yourself, and I’m so excited to be able to share it at this special rate. So, if you’re ready to take your dreams from “someday” to “right now,” join me on this journey. This course will guide you every step of the way, giving you the tools and confidence to manifest the life – and the career – that you deserve. Let’s make 2025 YOUR year. Visit retreatleadermanifesting.com I know that when we’re aligned and abundant, we can create spaces of healing, growth, and empowerment for others. I can’t wait to see the amazing things you’ll manifest, both for yourself and those you serve. Thank you so much for joining me today, and as always, I’m sending you so much love. Let’s start manifesting the life you love – together. Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 203 Crafting Stories That Sell: A Deep Dive with Mellissa Tong 21:51

för 34 weeks sedan21:51

21:51

Overview: In a captivating session of the Retreat Leaders podcast, host Shannon Jamail engages with Mellissa Tong, the storytelling maestro and visionary behind Duck Punk Productions. Mellissa shares her expert insights on the transformative power of storytelling in business and its critical role in connecting with audiences to drive sales. Mellissa's Journey and Duck Punk Productions: Mellissa Tong, renowned for her storytelling prowess, introduces listeners to Duck Punk Productions, a company that tailors its services to a diverse client base including big corporations, mid-sized companies, and entrepreneurs. The company's offerings span from creating impactful TV commercials and branded content to providing fractional CMO services and storytelling training. The Art of Storytelling in Business: Mellissa discusses the essential nature of storytelling in today’s business landscape, especially for retreat leaders. She breaks down the four crucial stages of the sales cycle—connection, reaction, transformation, and action—and explains how compelling storytelling navigates these phases to captivate and convert audiences. Deepening Audience Engagement Through Stories: With her background in TV news as a foundation, Mellissa emphasizes the importance of crafting stories that are not only engaging but also perfectly aligned with the target audience. She highlights how data-driven companies can leverage storytelling to render complex information more relatable and digestible. Empowering Through Education: Looking ahead, Mellissa is excited about the launch of her Story Selling course next month. This course promises to equip individuals with the skills to craft and narrate personal stories across various formats, enhancing their effectiveness in both personal and professional interactions. She supports this educational journey with a dedicated Facebook group, fostering a community of continuous learning and support. Actionable Takeaways: Shannon commits to enriching the podcast show notes with additional resources including a link to Mellissa's LinkedIn article and the upcoming Story Selling course. Mellissa plans to extend a special discount code for the course exclusively for podcast listeners, ensuring that the audience can immediately benefit from her vast expertise. Conclusion: The episode wraps up with Mellissa reinforcing the value of storytelling in building deep, meaningful connections with audiences, a skill indispensable for anyone in the business of influence, especially retreat leaders looking to attract and engage their ideal guests. About Mellissa: Mellissa Tong's journey is a testament to life’s unpredictable paths. Beginning her career in music, she mastered the piano and conducted children's choirs, believing music was her destined path. With a passion for English Literature as well, Mellissa balanced her artistic pursuits with academic rigor, exploring comparative literature alongside her musical endeavors. Despite a seemingly fulfilled life, Mellissa felt a disconnect, stemming from her upbringing in Hong Kong where emotional expression was stifled. This feeling of isolation fueled her lifelong dream to study abroad, leading her to the United States in 1991. It was here that Mellissa's career took a pivotal turn. Initially feeling out of place, her breakthrough came when she joined a satellite TV station as a newscaster. Tasked with crafting human interest stories, Mellissa honed her skills in interviewing and storytelling, discovering the profound power of connection through narrative. This experience was transformative, guiding her to found DuckPunk, initially aimed at film and documentary storytelling. Over time, DuckPunk evolved into creating compelling TV commercials and branded content for major brands like Nissan, Verizon, and McDonald’s. Recognizing the shifting landscape during the pandemic, Mellissa pivoted DuckPunk into a StorySelling agency, emphasizing the necessity for deeper connection and authentic storytelling in commerce. Today, Mellissa uses her unique journey and storytelling prowess to help businesses stand out, connect deeply with their audiences, and drive meaningful engagement. Her story—from a young musician to a leading voice in commercial storytelling—illustrates how our greatest challenges can lead to our most significant achievements. Connect with Mellissa https://www.duckpunk.net/ LinkedIn Article: https://www.linkedin.com/pulse/4-stages-sales-cycle-mellissa-tong Instagram: @duckpunkproductions Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 202 Guesting for Growth: Mastering Podcast Appearances to Market Your Retreats with Julie Fry 21:14

för 35 weeks sedan21:14

21:14

Unlock the Power of Podcasts: In an engaging session with Shannon Jamail, Julie Fry, the visionary behind Your Expert Guest, unveils the transformative role of podcasts in reaching precise target audiences. Julie illuminates how strategic podcast guesting can create meaningful connections and open up new avenues for entrepreneurs. Strategize Your Guest Appearances: Julie shares invaluable tips on becoming an exemplary podcast guest, emphasizing the necessity of detailed research on hosts and programs to tailor compelling pitches. She advocates for the importance of not just participating but adding value to the discussions, and suggests direct calls-to-action like booking calls to actively engage listeners. Leverage Expert Services: Delving into the professional support her company offers, Julie outlines services tailored for potential podcast guests, including creating customized pitch lists and handling guest booking processes. This segment offers insights into making strategic choices between a DIY approach to podcast guesting and opting for expert services. About Julie: Julie Fry is the spirited CEO who thrives on making connections through podcasting. With a deep love for the great outdoors and a knack for making people laugh, Julie embraces every opportunity to explore the beauty of the Pacific Northwest, whether it's hiking, kayaking, or braving the icy waters of the Polar Bear plunge—an event she's conquered 19 times! When she's not orchestrating perfect guest-host matchups or indulging in her favorite SNL sketches and Conan O’Brien laughs, Julie is deeply committed to her community. Her passion for local causes shines through her extensive volunteer work, aiming to foster inclusion and joy in her surroundings. Despite her profound influence in the podcast world, Julie admits to never having listened to a True Crime podcast, preferring to impact lives through laughter and connection. Connect with Julie https://yourexpertguest.com/about/ Instagram: @yourexpertguest Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 201 Leveraging LinkedIn for Retreat Success with Hailey Rowe 19:31

för 36 weeks sedan19:31

19:31

In this insightful episode, Hailey Rowe delves into the untapped potential of LinkedIn for retreat leaders. Known for its affluent user base, LinkedIn offers unique opportunities for making personal connections and sharing compelling stories that resonate with prospective retreat attendees. Hailey introduces her 'FAST' framework—Followers, Action, Sales, Time management, and Transformation—to help refine and elevate marketing strategies. Hailey underscores the importance of addressing common objections directly in marketing materials and crafting a clear journey of transformation that participants can expect from the retreat. She also advises retreat leaders to reassess their marketing assets with a fresh perspective to ensure they are communicating effectively with their target audience. Listeners will also learn about Hailey's free weekly planning tool available on her website, designed to aid retreat leaders in organizing and managing their marketing efforts. Plus, for ongoing tips on retreat hosting and marketing, Hailey invites listeners to tune into her Health Coach Nation podcast. Key takeaways include: Using LinkedIn not just for professional connections but as a storytelling platform to engage potential clients. Implementing the 'FAST' framework to boost followers, encourage action, increase sales, manage time effectively, and outline the transformation offered. Evaluating and refining marketing strategies to ensure they meet the needs of an informed and connected audience. For those interested in exploring further, links to Hailey's resources and additional tools can be found in the show notes. Stay tuned for more practical tips and strategic insights in future episodes! About Hailey: Hailey Rowe, a dedicated business coach for health coaches, life coaches, and service providers, is on a mission to simplify marketing, increase your earnings, and maximize your impact—all while eliminating the stress and overwhelm often associated with running a business. After transitioning from a high-stakes startup environment to establishing her successful coaching and consulting business, Hailey brings a wealth of real-world experience to her role. With a Bachelor’s Degree in Entrepreneurship from Loyola Marymount University and extensive experience in Business Development and Marketing for wellness and coaching companies, Hailey has mastered the art of client attraction and sales. Her approach is all about efficiency: getting more results without the busywork, and she's passionate about helping service providers like you transform their passions into profitable ventures. Today, Hailey not only runs her own flexible, thriving business but also hosts the "Health Coach Nation Podcast," where she offers invaluable insights and interviews with industry leaders. Recognized as one of the Top 25 Coaches in Chicago and Top 6 Business Coaches for Health Coaches, Hailey is the go-to expert for coaches ready to scale their businesses and achieve new heights of success. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast & in The Marketing Hub Facebook Group . She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby. Connect with Hailey https://www.haileyrowe.com/ Instagram: @hailey_rowe Free Time Management System You Can STICK With: https://haileyrowe.kartra.com/time Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup Website: https://www.haileyrowe.com Instagram: Https://www.instagram.com/hailey_rowe Podcast: https://anchor.fm/health-coach-nation Linkedin: https://www.linkedin.com/in/haileyr Book your FREE Marketing Consult: https://calendly.com/haileyrowe-coach/30min Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 200 Pricing for Profit: Mastering the art of Retreat Pricing with Laura Zavelson 33:07

för 37 weeks sedan33:07

33:07

In this episode, host Shannon Jamail engages in a casual conversation with Laura Zavelson about the challenges retreat leaders, particularly women, face when pricing their retreats. They discuss the importance of setting prices that reflect the true value of the retreat, overcoming emotional barriers to pricing, and managing business finances effectively. Here are the key points: Introduction & Focus Shannon introduces Laura Zavelson, highlighting the main theme of the podcast: the struggle many retreat leaders have with underpricing their offerings, especially women. The discussion focuses on how pricing should cover expenses, pay the leader fairly, and reflect the value of the retreat. Pricing & Value for Retreat Leaders The conversation explores how retreat leaders can ensure their prices not only cover costs but also result in sustainable income. Laura addresses the emotional challenges many women face when setting prices and emphasizes the importance of revenue goals based on the desired number of retreats. Shannon and Laura discuss how proper pricing builds trust and conveys the value of the retreat. They also suggest ways to handle excess profits, including donating or reinvesting in the business. Business Financials & Management Laura highlights the need for retreat leaders to keep their business and personal finances separate. Using dedicated business accounts, credit cards, and bookkeeping software is recommended to maintain financial clarity. She stresses the importance of good financial hygiene, ensuring that all financial records are clean and well-organized. Laura also touches on the legal protection offered by forming an LLC, which helps limit personal liability. Laura’s 'Business Breakthrough' Program In the final section, Laura introduces her 'Business Breakthrough' program, which is designed to help retreat leaders create profitable business models. She discusses the common gender disparity in pricing, encouraging women to set their prices based on the value they offer rather than underselling themselves. Laura wraps up the conversation with actionable tips, including calculating revenue goals, maintaining financial discipline, and subscribing to her newsletter for ongoing support and guidance. Key Action Items: Calculate revenue goals based on the desired income and number of retreats. Keep business finances separate from personal finances to maintain financial clarity. Consider forming an LLC for liability protection. Subscribe to Laura’s newsletter for more insights and details on her 'Business Breakthrough' program. About Laura: Laura Zavelson is a seasoned entrepreneur, mentor, and educator dedicated to empowering women business owners. Laura has a rich history of guiding emerging entrepreneurs through the complexities of building successful businesses that offer not only financial rewards but also profound personal satisfaction. With experience launching and growing three companies to the $1M mark and beyond, Laura knows firsthand the challenges and triumphs of business development. Her journey began without the roadmap she now provides to others, making her own share of mistakes from over-investing in product perfection to undercharging and overhiring. These experiences have shaped her into a powerful mentor who does more than just teach entrepreneurship; she guides you on a journey, helping you navigate the pitfalls and obstacles with strategic advice tailored to achieving personal success with minimal drama. Laura's approach is holistic, focusing on key elements such as understanding the core problem your business solves, crafting compelling offers, and implementing effective systems to prevent overwhelm. Whether you're just starting out or looking to scale up, Laura brings invaluable insights into creating a business that aligns with your values of flexibility, freedom, and meaning. Connect with Laura https://laurazavelson.com/ Instagram: @laurazavelson Sign up for her newsletter: https://programs.laurazavelson.com/the-next-leap-sign-up Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 199 From Woo to Why: Turning Retreat Inspiration into Real-World Action with Debi Kinney 19:02

för 38 weeks sedan19:02

19:02

Join host Shannon in this enlightening conversation with Debi Kinney, the innovative CEO of Hello Coaching. Debi introduces her transformative workshop, 'Woo to Why,' crafted to help retreat attendees channel their newfound inspiration into concrete, actionable goals. Workshop Insights Discover how Debi's 'Woo to Why' workshop not only enhances the experience for retreat planners and participants but also promises a substantial return on investment. This unique workshop bridges the gap between the euphoric moments at retreats and real-world application, boosting success rates by helping attendees articulate and pursue their objectives. Accountability and Follow-up Debi delves into the tailored accountability options available post-retreat, which include personalized coaching sessions conducted primarily via Zoom. These sessions are designed to maintain momentum and ensure that the seeds planted during the retreat flourish into lasting change. Expertise and Additional Services With a background in corporate event planning, Debi brings a wealth of knowledge to the retreat space, emphasizing the value of incorporating external experts into retreat programming. She also shares exciting news about her upcoming website launch and how listeners can connect with her and avail themselves of her services online. Call to Action Listeners are encouraged to explore the possibility of integrating Debi's workshops into their retreat plans. For those looking to extend the impact of their retreat experience, Debi offers ongoing accountability coaching to help materialize the goals set during the workshop. Connect with Debi Check out Debi's new website at hellocoaching.info and follow her on Instagram @coachdebikinney for more insights and updates on her services. Tune in to this episode to learn how you can transform retreat inspiration into effective action and continue your personal and professional growth with Debi Kinney's expert guidance. About Debi: Debi is the dedicated founder of Hello Coaching. From her early days at just 13, Debi has been deeply passionate about health and wellness. Her 25-year journey through the hospitality and events industry has equipped her with the unique skills to create memorable and impactful experiences that truly resonate with people. In November 2020, Debi embraced her roots and became a certified health coach, reigniting her lifelong purpose to empower others. Her coaching journey didn't stop there; she expanded her expertise to include nutrition coaching, personal training, and life coaching, developing a holistic approach to support your entire transformation journey. Debi is not just a coach; she's a wife, mom, and an award-winning business strategist who understands the delicate balance of multiple life roles. Her mission is clear: to lead by example and assist you in building a legacy filled with confident excellence. Connect with Debi HelloCoaching.info Instagram: @coachdebikinney Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 198 Boost Your Retreat with Social Savvy: Strategic Marketing with Emma Tessler 19:40

för 40 weeks sedan19:40

19:40

Episode Overview: In an invigorating session, hosts Emma and Shannon dive into transformative social media marketing strategies tailored for retreat leaders. Join us as Emma Tessler, the founder of 95 MediaeV, unveils the secrets to leveraging social media to not only grow your email list but also enhance overall engagement. Diving Into Digital: Emma opens the discussion by stressing the low visibility of organic content on social media—only about 2% of your audience actually sees it! She shares her expertise on how video content and Instagram stories can create meaningful connections and make your retreat stand out. Strategic Social Media Moves: Learn from a pro as Emma discusses the pivotal role of targeted social media advertising. With years of experience under her belt, she explains how tailor-made content for platforms like Instagram and Facebook can turn viewers into participants. Content That Converts: It’s not just about posting; it’s about posting with purpose. Emma talks about the art of creating high-converting content that resonates with your ideal audience. From the nitty-gritty of strategic planning to the magic of behind-the-scenes content, discover how to keep your followers engaged and eager for more. Collaboration and Growth: As the episode wraps, both hosts discuss future collaborations, with Shannon exploring how Emma’s agency can amplify her brands’ online presence. They outline steps for their potential partnership, setting the stage for a social media synergy that could elevate Shannon’s retreat visibility to new heights. Closing Thoughts: This episode is a goldmine for any retreat leader looking to harness the power of social media to expand their reach and impact. Whether you’re looking to refine your marketing tactics or find innovative ways to engage with your audience, Emma’s insights provide a roadmap to success in the digital space. Join us to transform your retreat's social media approach and capture the hearts (and clicks) of your ideal audience! Connect with Emma ninetyfivemedia.co Follow us on Instagram Connect on Facebook Get inspired on Pinterest Tune into our Podcast Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 197 Thrive Mode: DeDee Cai on Fusing Entrepreneurship with Self-Care 17:23

för 41 weeks sedan17:23

17:23

Meet DeDee Cai Shannon welcomes guest DeDee Cai, the dynamic founder of Fit to Profit, to share insights on blending entrepreneurship with motherhood. DeDee discusses the ethos behind Fit to Profit, focusing on building business success grounded in personal well-being. Self-Care: The Entrepreneur's Keystone DeDee stresses the essential role of self-care in entrepreneurial success, drawing from her personal battle with burnout. She elaborates on how recovery and maintaining personal health are critical for sustaining business momentum and personal joy. Building a Successful Entrepreneurial Mindset DeDee outlines the five core elements of successful entrepreneurship: responsibility, commitment, discipline, service, and continuous action, highlighting responsibility as pivotal. The conversation covers the importance of integrating these elements with consistent self-care practices. Wrapping Up with Words of Wisdom DeDee extends support to entrepreneurs facing challenges, sharing her contact information for those seeking guidance. Connect with DeDee www.fittoprofit.com Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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Special Release: Integrating Equine Wisdom into Your Retreats with Kristine Palmer 27:13

för 42 weeks sedan27:13

27:13

Episode Overview: Join Kristine Palmer and Shannon Jamail in a captivating episode that explores the integration of equine-assisted activities into wellness programs. This discussion focuses on an upcoming Equine Assisted Retreat, specifically designed for wellness professionals looking to enrich their service offerings. Scheduled for December 3-4 at Retreat Ranch, this retreat promises a deep dive into the benefits and implementation of equine work. Key Discussions: Equine-Assisted Innovations: Kristine, founder of Horse and Bow, shares her expertise in employing horses for leadership and team-building exercises, explaining how equine sensitivity to human emotion can enhance communication and leadership skills within teams. Retreat Planning and Benefits: The retreat aims to demonstrate the transformative impact of equine-assisted activities on personal and client wellness. Shannon and Kristine discuss the structured activities planned for the retreat, including equine yoga and equine-assisted coaching, designed to expand practitioners' tools and methodologies. Accessibility to Non-Horse Owners: Addressing the logistics of incorporating equine work, the hosts discuss how wellness professionals without direct access to horses can still participate. Options include partnerships with local horse owners or rental arrangements, which they will exemplify at the retreat. Support for Rescued Horses: A unique aspect of their program is the involvement of retired or rescued horses, providing them care and a purpose, while offering attendees a meaningful way to interact and learn. Kristine proposes collaborations with local horse rescues as a way to benefit both the animals and human participants. Event Details: The Equine Assisted Retreat not only aims to educate on the integration of horses into therapeutic practices but also provides practical experience in handling and learning from these intuitive animals. It’s an ideal opportunity for wellness industry professionals to explore new dimensions of their practice. Join us to discover how you can transform your wellness offerings with the wisdom of horses at this innovative retreat at Retreat Ranch. Join the retreat: https://theretreatranch.com/equine-assisted-services-workshop/ Connect with Kristine https://horseandbow.com/ Instagram: @horseandbow Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 196 Deep Dive: Enhancing Retreat Impact and Revenue with Dr. Robyn McKay 47:03

för 42 weeks sedan47:03

47:03

Episode Introduction: Welcome back to another engaging episode where we continue our insightful conversation with Dr. Robyn McKay. Known for her expertise in spiritual intelligence and transformational leadership, Dr. McKay dives deeper into the psychology of retreats, discussing how integration tools not only benefit guests but also enhance the business models of retreat leaders. Key Discussion Points: The Psychology of Retreats: Continued Exploration: Dr. McKay elaborates on the psychological dynamics at play during retreats, emphasizing the importance of creating a supportive environment that facilitates deep personal growth. Integration Tools: Discussion on innovative tools that help guests integrate their retreat experiences into daily life, ensuring long-lasting benefits. Business Model Enhancement: Additional Revenue Streams: How retreat leaders can implement post-retreat integration tools and services as additional revenue streams. Case Studies: Examples of successful implementations that have not only enriched guest experiences but also significantly boosted business profitability. Mindset for Retreat Leaders: Creating Value: The importance of mindset in shaping the offerings of retreat leaders, focusing on creating genuine value for participants. Overcoming Money Blocks: Dr. McKay addresses common financial obstacles in the retreat industry, offering strategies to overcome money blocks and foster a healthier relationship with business finances. Listener Engagement: Interactive Segment: Listeners are encouraged to submit their questions on mindset and financial strategies in the retreat industry, which Dr. McKay will answer in a follow-up segment. Call to Action: Invitation for listeners to join a webinar hosted by Dr. McKay, focusing on spiritual intelligence in business and its impact on leadership and revenue. Conclusion: Dr. Robyn McKay once again provides profound insights into the intersection of psychology, spiritual growth, and business acumen in the retreat industry. Her expert advice offers actionable strategies for retreat leaders aiming to deepen the impact of their programs and explore new avenues for income. Connect with Dr. Robyn McKay https://www.drrobynmckay.com/about Consultation: https://drrobynmckay.com/cal FB group for spiritual entrepreneurs: https://www.facebook.com/groups/100kspiritualsecrets Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 195 Digital Wellness Unleashed: Andrew Ronchetto's Innovative Tools for Retreat Leaders 21:59

för 43 weeks sedan21:59

21:59

Episode Summary: In this insightful episode of our podcast, we sit down with Andrew Ronchetto, co-founder and CEO of Beon, a cutting-edge digital platform tailored for retreat leaders, coaches, and wellness practitioners. Andrew discusses how Beon is revolutionizing the retreat industry by offering customized digital tools that enhance both the in-retreat and post-retreat experience for guests. Discover the features of this innovative platform and how it can transform your retreat offerings. Key Discussion Points: Introduction to Andrew Ronchetto and Beon: Get to know Andrew, his journey to co-founding Beon, and the mission behind this unique platform. Explore how Beon provides tailored digital solutions to support wellness professionals in extending their impact beyond physical retreats. Beonefits of a Digital Wellness Tool: Learn about the functionalities that Beon offers, such as session tracking, personalized content delivery, and real-time feedback mechanisms. Understand how these tools can enhance participant engagement and satisfaction during and after the retreat. Customization Features: Dive into the customization options available on Beon that allow retreat leaders to tailor experiences to the specific needs of their clients. Examples of how customization can be applied in real retreat scenarios to improve outcomes and participant experiences. Integrating Digital Tools in Retreat Settings: Discussion on the seamless integration of Beon into existing retreat programs. Practical tips from Andrew on how to introduce digital tools without disrupting the natural flow and intimacy of retreat experiences. Post-Retreat Engagement: The importance of maintaining connection with participants after a retreat. How Beon facilitates ongoing engagement through features like follow-up wellness plans and community-building tools. Conclusion: Andrew Ronchetto shares invaluable insights into how digital wellness tools like Beon are setting new standards in the retreat industry. For retreat leaders looking to elevate their offerings and ensure a lasting impact on their clients, integrating a platform like Beon could be a game changer. Call to Action: Visit Beon’s Website to learn more about how you can integrate this digital wellness tool into your retreats. Sign up today to begin transforming your retreat experiences! Enjoy the full conversation on your favorite podcast app, and don't forget to subscribe for more episodes on how technology is shaping the future of wellness and retreats. Connect with Andrew: https://beonplatform.com/ Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

The Retreat Leaders Podcast

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EP 194 Manifesting Magic: The Language of the Gods with Jeff Buehner 40:42

för 44 weeks sedan40:42

40:42

In a captivating episode of our podcast, we sit down with Jeff Buehner, the mind behind the transformative principles of the Sultan Musa of Mali. Jeff unveils the mystical 'language of the gods'—a powerful approach to influencing one’s subconscious mind through feelings, which he describes as the ultimate tool for manifesting desires. Sultan Musa's Insightful Legacy Jeff begins by sharing the riveting story of Sultan Musa, one of the richest men in history, who, through a profound near-death experience, unlocked the ability to 'command' his destiny using the language of the gods. This ancient wisdom, revealed to Jeff in a rare manuscript, shows that our deepest feelings can shape our reality. Decoding the Language of the Gods The core of Jeff's teaching revolves around the idea that feelings, more than words or thoughts, serve as direct commands to the subconscious mind. By harnessing the power of imagination and visualization, we can transform our emotional landscape and thus, our life circumstances. Real-Life Manifestations Co-host Shannon shares her personal success story, detailing how visualization techniques allowed her to manifest her dream lake house, demonstrating the practical application of Jeff's teachings. This personal anecdote brings to life the abstract concepts discussed and offers listeners a template for applying these ideas. Leveraging New Understandings The episode wraps up with Jeff encouraging listeners to start noticing 'coincidences'—which are not mere chances but affirmations from the universe responding to their new, empowered feelings. He also shares a valuable resource, his free video book 'Sultan's Seven Secrets', which further explores these life-changing techniques. Listeners are encouraged to dive deeper by downloading Jeff’s book, practicing visualization, and observing the powerful changes that follow—a journey towards mastering their own destinies through the ancient, yet ever-potent, language of the gods. Connect with Jeff Buehner: https://sultans7secrets.com/ https://www.facebook.com/7SecretsInstitute https://www.instagram.com/jeff_buehner/ Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/ The Retreat Leaders Podcast Resources and Links: Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List Subscribe: Apple Podcast | Google Podcast | Spotify…

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The Retreat Leaders Podcast « » EP 179 Choosing the right registration and payment system for your retreat

EP 179 Choosing the right registration and payment system for your retreat

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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EP 179 Choosing the right registration and payment system for your retreat