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Matt Mullenax from Huron on Humanization of Brand and Maintaining Margin on Amazon.
Manage episode 358675669 series 3446717
Innehåll tillhandahållet av Kait Stephens. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kait Stephens eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, we meet Matt Mullenax, the founder, and CEO at Huron. Huron is a men’s skincare brand.
Matt shares how his own personal experience with experience with skincare led him to found Huron and fuels his passion and drive as a founder.
Topics covered in this episode
- The value of being human and telling relatable stories
- Immediate feedback loops on DTC and Amazon
- Price control on Amazon
- Value of playbooks
Key Takeaways
- Strive to make your brand human
- Know your infrastructure pillars
- Beware of “tried and true” playbooks
- Being your own consumer is a superpower
- Play to your strengths
Please let us know your thoughts about the episode!
Where to find Matt Mullenax:
Linkedin: https://www.linkedin.com/in/matt-mullenax-4b4b086/
Twitter: https://twitter.com/MattMullenax
Website: https://usehuron.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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