Matt Mullenax from Huron on Humanization of Brand and Maintaining Margin on Amazon.
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In this episode, we meet Matt Mullenax, the founder, and CEO at Huron. Huron is a men’s skincare brand.
Matt shares how his own personal experience with experience with skincare led him to found Huron and fuels his passion and drive as a founder.
Topics covered in this episode
- The value of being human and telling relatable stories
- Immediate feedback loops on DTC and Amazon
- Price control on Amazon
- Value of playbooks
Key Takeaways
- Strive to make your brand human
- Know your infrastructure pillars
- Beware of “tried and true” playbooks
- Being your own consumer is a superpower
- Play to your strengths
Please let us know your thoughts about the episode!
Where to find Matt Mullenax:
Linkedin: https://www.linkedin.com/in/matt-mullenax-4b4b086/
Twitter: https://twitter.com/MattMullenax
Website: https://usehuron.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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