Cedar Carter & Lauren Farraye from The Good Patch
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In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch .
The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations.
Topics covered in this episode
- Organic retail first expansion
- What an Omnichannel strategy looks like
- The value of a brand compass
- Learnings from launching in Target
- What is middle funnel in CPG
- Speaking in results
Key Takeaways
- A brand should be present at every touch point in the consumer journey
- There’s no such thing as a silver bullet in marketing
- Always be testing something
- Measure with a full-funnel view
- Customers may not be different across channels but behaviors are
Please let us know your thoughts about the episode!
Where to find Cedar and Lauren:
Cedar: https://www.linkedin.com/in/cedar-carter-43319611/
Lauren: https://www.linkedin.com/in/laurenkanick/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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