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Cedar Carter & Lauren Farraye from The Good Patch
Manage episode 357961415 series 3446717
Innehåll tillhandahållet av Kait Stephens. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kait Stephens eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch .
The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations.
Topics covered in this episode
- Organic retail first expansion
- What an Omnichannel strategy looks like
- The value of a brand compass
- Learnings from launching in Target
- What is middle funnel in CPG
- Speaking in results
Key Takeaways
- A brand should be present at every touch point in the consumer journey
- There’s no such thing as a silver bullet in marketing
- Always be testing something
- Measure with a full-funnel view
- Customers may not be different across channels but behaviors are
Please let us know your thoughts about the episode!
Where to find Cedar and Lauren:
Cedar: https://www.linkedin.com/in/cedar-carter-43319611/
Lauren: https://www.linkedin.com/in/laurenkanick/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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