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Ann Handley - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Manage episode 353466221 series 2736749
In this week’s episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!
Ann’s the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world.
Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade. Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.
Some of the topics we discuss include:
- How marketing and writing have evolved over the past nine years
- How to build a strong writing habit
- What prevents most people from writing “that big thing” they want to write
- Ann’s framework for consistently creating ridiculously good content
- Crafting and evolving your brand voice
- How we should approach AI in our writing
RESOURCES FROM THIS EPISODE:
150 episoder
Manage episode 353466221 series 2736749
In this week’s episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!
Ann’s the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world.
Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade. Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.
Some of the topics we discuss include:
- How marketing and writing have evolved over the past nine years
- How to build a strong writing habit
- What prevents most people from writing “that big thing” they want to write
- Ann’s framework for consistently creating ridiculously good content
- Crafting and evolving your brand voice
- How we should approach AI in our writing
RESOURCES FROM THIS EPISODE:
150 episoder
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