Raw and Real: Shannon Crow’s Journey to Niching in Yoga

Yoga Biz Champ with Michael Jay

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In this episode, we welcome Shannon Crow, host of the acclaimed Connected Yoga Teacher podcast, a yoga business consultant, and a seasoned yoga teacher. Shannon shares her journey from discovering yoga as a busy mom to building a thriving yoga business rooted in authenticity and community. Together, we explore the art of niching, embracing vulnerability, and adapting to the evolving landscape of yoga marketing. This episode is packed with actionable insights for yoga teachers and studio owners looking to grow their practice sustainably.

Key Points:

- The Power of Niching: Shannon’s success story of focusing on pelvic health and creating her signature series.

- Authentic Marketing: Why raw, unpolished content resonates in today’s yoga world and how Shannon embraces it through storytelling.

- Overcoming Imposter Syndrome: Insights on starting as a yoga teacher and growing confidence through experience.

- Building Community: How Shannon’s podcast and Facebook group offer support and connection to yoga teachers worldwide.

Episode Highlights:

- Shannon’s journey from teaching diverse yoga styles to niching in prenatal and pelvic health yoga.

- The shift in marketing trends: From polished branding to raw, relatable storytelling.

- How technology and systems can empower yoga teachers to focus on what they love.

- The role of vulnerability and authenticity in attracting and retaining students.

- Grassroots marketing strategies for teachers and studio owners with limited budgets.

Quotes:

- "When I finally niched down to yoga for pelvic health, I stopped struggling to fill classes and found my passion."

- "Marketing isn't about being salesy; it's about being educated and inviting people into your community."

- "Keep teaching, keep learning, and don’t let imposter syndrome hold you back from sharing your unique gift."

Actionable Insights:

1. Find Your Niche: Focus on what you’re passionate about and align it with the needs of your community.

2. Be Authentic: Share raw, relatable stories on social media to build trust and connection.

3. Start Small: Avoid overloading on trainings; instead, refine your teaching and build confidence over time.

4. Leverage Technology: Use tools like OfferingTree to streamline your business and free up time for teaching.

Connect with Shannon:

-The Connected Yoga Teacher Podcast

- Join The Connected Yoga Teacher Facebook Group

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