Marketing In The Age Of AI WiseTalk podcast

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Innehåll tillhandahållet av Mariposa Leadership. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mariposa Leadership eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

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Marketing in the Age of AI

5y ago 43:43

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Innehåll tillhandahållet av Mariposa Leadership. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mariposa Leadership eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Sue Bethanis hosts Niraj Dawar, Professor Emeritus from the marketing group at the Ivey Business School in Canada. Niraj's research focuses on brand equity and brand management issues. He is author of the book TILT: Shifting your Strategy from Products to Customers and his published papers on brand extensions, consumers use of brand, and other signals as well as international consumer behavior have appeared in the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, the Journal of International Business Studies, and other outlets.
Niraj teaches PhD, MBA, and undergraduate courses in marketing management and brand management, as well as in Executive Education programs. Prior to joining the Ivey Business School, he was Associate Professor of Marketing at INSEAD, France.
Niraj and Sue discuss:
- How does marketing change in the “Age of Alexa”?
- How AI platforms create value for consumers
- Why AI data privacy will continue to face scrutiny

… continue reading

85 episoder

#Business #Leadership #Executive #Development #Mariposa Leadership #Coaching #IT Management

Artwork

Marketing in the Age of AI

published 5y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Mariposa Leadership. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mariposa Leadership eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Sue Bethanis hosts Niraj Dawar, Professor Emeritus from the marketing group at the Ivey Business School in Canada. Niraj's research focuses on brand equity and brand management issues. He is author of the book TILT: Shifting your Strategy from Products to Customers and his published papers on brand extensions, consumers use of brand, and other signals as well as international consumer behavior have appeared in the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, the Journal of International Business Studies, and other outlets.
Niraj teaches PhD, MBA, and undergraduate courses in marketing management and brand management, as well as in Executive Education programs. Prior to joining the Ivey Business School, he was Associate Professor of Marketing at INSEAD, France.
Niraj and Sue discuss:
- How does marketing change in the “Age of Alexa”?
- How AI platforms create value for consumers
- Why AI data privacy will continue to face scrutiny

… continue reading

85 episoder

#Business #Leadership #Executive #Development #Mariposa Leadership #Coaching #IT Management

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