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Conversation with Parineeta Sethi
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Parineeta Sethi is a name synonymous with wellness & luxury lifestyle in India. Having started AsiaSpa India 16 years ago, Parineeta Sethi created a wellness revolution in India when the concept of spa and wellness was at a nascent stage.
In 2019 Sethi launched her own magazine, GlobalSpa which within a year became the No.1 wellness lifestyle magazine in India. Her company, Pinnacle Connect, which has also launched luxury magazines PEAKLIFE and MillionaireAsia India has grown into India’s major luxury magazine company.
Her understanding of the wellness business is unparalleled and considered the final word for Wellness in India, she has the luxury of sharing her inputs with wellness and luxury brands in India and helping them to grow. All set to now foray into The Middle East with the launch of GlobalSpa Middle East, Sethi’s first step to going international with the brand.
In this episode we discuss:
- About Parineeta and What led her to create Global Spa Mag
- Shift in Global market and increasing umbrella of the word Spa
- Day spa vs Retreats
- Change in Customer behaviour and demands
- How is lack of expertise, training and skills affecting the Wellness Spa business
- Challenges publishers face when they come across non-ethical brand practices
- Global spa mag’s expansion to UAE
- Parineeta’s take on effects of Covid and vaccinations
- Parineeta’s experience with breast cancer
- Upcoming trends in the Wellness industry.
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