A Refreshingly Honest Conversation about the Ups and Downs of the Fashion Biz with Danish Designer A. Roege Hove

WARDROBE CRISIS with Clare Press

Welcome to the last of our Copenhagen Fashion Week interviews (if you missed the previous Eps, do go back & take a listen).

This one is refreshingly honest conversation with Danish knitwear designer Amalie Røge Hove about her much-loved label, A. Roege Hove, and the ups and downs of being an independent fashion business.

Widely celebrated as the next big thing, for the past few years A. Roege Hove was a CPHFW highlight. But last season, Amalie was not on the schedule, although her brilliant work was part of the Ganni NEWTALENT platform to amplify rising talents.

So why no runway? Everybody loves A. Roege Hove. After launching in 2019, they were stocked by the likes of Matches and Selfridges, dressing all the It-girls and winning all the prizes, including 2023's International Woolmark Prize.

That winter, however, the label went into administration.

Alas, it's a depressingly common situation. With many independents going bankrupt in the last few years, or finally deciding to close their doors because of rising costs and other stresses - including, of course, those who put sustainability at the heart of what they do.

How much of a problem is the wholesale model here? Can you grow too fast? Can you make it without financial backers? What happens if you can’t keep up? Or supply chains take a hit for reasons outside of your control? We thank Amalie for sharing her story so that others might benefit.

*Since this interview was recorded in February, we are happy to report that A. Roge Hove has returned in a new form and showed again at the CPHFW Spring ‘25 collections.

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