ESSNA ‘Lifts the Planet’ & broader sports industry

The Vitafoods Insights Podcast

Defining sustainability across the sports nutrition sector means considering issues from upcycling and human rights into packaging and inspiration in research.

Consumers across the globe are taking more of an interest in a healthy and active lifestyle, often fuelled by the use of sports nutrition products. How this aligns to the concurrent growth in sustainability and transparent sourcing is a critical issue for the sports nutrition industry to grow long-term. The European Specialist Sports Nutrition Alliance (ESSNA) is the voice of the responsible sports nutrition sector in Europe, and recently rolled out its ‘Lifting the Planet’ sustainability pledge. Encompassing commitments around clean energy transition, circular packaging, sustainable ingredient sourcing, and much more, the move solidifies ESSNA’s desire to accelerate the industry’s transition to sustainability. In this podcast, Terence O’Rorke, business development manager at LGC Assure and a vice chair of ESSNA, speaks to the role of sustainability in the sports and active nutrition industry, and the opportunities that lie ahead.

Tune in to hear more about:

• Steps that the sports nutrition industry is taking to reduce its environmental footprint.
• The potential for alternative proteins to support the health and sustainability needs of consumers.
• What the sustainability focus on diversity and inclusion means to serving female athletes.
• Considerations around responsible sourcing in a global market.

Guest: Terence O’Rorke, vice chair, European Specialist Sports Nutrition Alliance (ESSNA)

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