Sandra Velazquez from Nopalera on Building a Brand Magnet and Turning Down a Shark Tank Deal
Manage episode 357001269 series 3446717
Innehåll tillhandahållet av Kait Stephens. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kait Stephens eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, we meet Sandra Velasquez, the founder, and CEO at Nopalera.
Nopalera is a Mexican botanical for bath and body that celebrates Latina culture.
We will hear how Sandra went from being a CPG sales manager and singer in the Latin rock band to founding a sought-after luxury bathy and beauty brand that turned down a Shark Tank deal.
Other topics covered in this episode
- How to build a strong foundation
- Why bath & body products
- How to share a POV
- The launch of Nopalera
- Strategy and purpose of different sales channels
- What is it really like to be on Shark Tank
Key Takeaways
- No matter what you do, build with the end in mind
- A strong POV and brand values are a magnet for talent and sales
- Know the purpose of each of your sales channels
- Always invest in yourself
- Be clear about your value
Please let us know your thoughts about the episode!
Where to find Sandra Velazquez:
Linkedin: https://www.linkedin.com/in/sandraliliavelasquez
Website: https://nopalera.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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