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Mike De Santis from Canopy - How to Sell a Product with 80% Subscription Rates!
Manage episode 356671199 series 3446717
Innehåll tillhandahållet av Kait Stephens. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kait Stephens eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, we meet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations.
Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. .
We will learn the backstory of Canopy and how it’s sold over 100k units in 3 years, and how it manages to get a 80% subscription rate on its filters.
Other topics covered in this episode
- Creating a new consumer product category
- Moving beyond one-and-done purchases
- Brand cross-overs
- Providing a consistent experience across digital and physical
Key Takeaways
- You build your brand online but you build your business in retail
- You can get started in DTC, but to build a business these days you need to go omnichannel quickly
- Retention is a massive growth lever for product businesses
- QR codes are a great way to drive subscription
Please let us know your thoughts about the episode!
Where to find Mike De Santis:
Websites:
Where to find Kait Stephens:
- Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
- Website: www.brij.it
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