Ronak Shan from Obvi on Preparing for Launching in Walmart
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In this episode, we meet Ronak Shah, the founder, and CEO at Obvi.
Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue.
We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer.
Other topics covered in this episode
- Cold outreach tactics for big retail
- How to pitch Walmart
- Packaging changes for big retail
- Rebate programs to drive in-store sales and protect online sales
- Cannibalization of sales from retail partners
Key Takeaways
- Differentiation is critical to find an entry point in a crowded category
- Facebook is now a discovery channel
- Going into retail can help you bring down blended CAC
- Licensing deals can bring much-needed credibility to startup brands
Please let us know your thoughts about the episode!
Where to find Ronak Shah:
Linkedin: https://www.linkedin.com/in/ronak06/
Twitter: https://twitter.com/obviceo
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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