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Live from the National Hardware Show - The Omnichannel Marketer
Manage episode 357001270 series 3446717
Innehåll tillhandahållet av Kait Stephens. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kait Stephens eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, Kait is at the National Hardware Show in Las Vegas where she met four hardware experts:
- Alyssa DeSio from Paragon
- Scott Collins from YAT
- Brian Nooner from Twist & Seal
- Curtis Newman from DK2
Topics covered in this episode
- Representing a portfolio of brands
- Brand licensing and partnerships
- Going from OEM to a consumer brand
- The nuance of selling in online retail marketplaces
- Role of distributors in hardware and durable good distribution
- Role of customer service in hardware and durable goods
Key takeaways:
- The hardware industry facings the same exact challenges as CPG
- The hardware category is huge and you can grow a massive business
- With a single successful product, you can launch new product lines
- With growth, comes growing pains
- To win big you need to be customer obsessed.
Where to find our guests:
- Alyssa: https://www.linkedin.com/in/alyssadesio/
- Scott: https://www.linkedin.com/in/scottcollinsjr/
- Curtis: https://www.linkedin.com/in/curtis-neuman/
- Brian: https://twistandseal.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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