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Creating Captivating Opt-ins
Manage episode 415408358 series 3472374
Innehåll tillhandahållet av Jeanne Petrucci. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jeanne Petrucci eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.
Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording. Simply apply by answering a few questions and you can join the active conversations happening here.
Opt-ins are foundational to driving practice growth as they are a top-of-funnel activity. Lousy opt-ins will yield lousy leads - as many marketers say, “garbage in, garbage out.” So the goal is right from the beginning to create an opt-in that attracts the right people, offers incredible value, and gets them wanting more.
We talk about what an opt-in is and its role in your marketing funnel, the elements of a captivating opt-in, tools to make creating and managing opt-in simple, and the customer journey from giving you their email address and receiving the opt-in, to being placed into the middle of your funnel activities.
Enjoy!
Your Content Cure for This Week
Your Content Cure this week is Your Ultimate Guide to Creating Captivating Opt-ins. It's an ebook that summarizes many of the points we covered today and offers you actions to take to create your first opt-in or improve the ones you already have in place.
>> DOWNLOAD YOUR RESOURCES HERE<<
See you next week!
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