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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
Manage episode 352884061 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand!
🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1
- Middaysquares's IG: @middaysquares
- Jake’s IG: @JakeKarls_
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WfiYml
🎧 Listen on:
Apple Podcasts: http://bit.ly/3W2egs7
Spotify: http://bit.ly/3VZiZux
Show Notes:
(00:37) - Forbes 30 Under 30
(02:55) - How Mid-Day Squares started
(05:21) - Entrepreneurship meets relatable entertainment
(08:47) - Owning the manufacturing process and its associated challenges
(11:45) - Chocolate disrupters
(13:36) - Crucial skills learned along the way
(16:12) - 80/20 Analysis
(18:17) - Pricing structure
(20:58) - Development of new flavors
(22:15) - Innovation within a saturated market
(23:43) - Post-funding decisions
(27:15) - Words of advice to aspiring entrepreneurs
(32:12) - Q&A
70 episoder
