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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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From College Dorms to a 9-Figure Creator App Empire w/ Zeev Farbman (Lightricks CEO and Founder)
Manage episode 353522102 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
This week, Zeev Farbman, Co-Founder and CEO of Lightricks, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss the shifting nature of the creator ecosystem, how he established an award-winning app development company, and much more!
🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1
⚡️ Lightricks homepage: https://www.lightricks.com/
🙎♂️ Zeev's LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3HwiHaJ
Lightricks, founded in January 2013, is a company that develops video and image editing mobile apps, known particularly for its selfie-editing app, Facetune. Headquartered in Jerusalem, the firm has over 450 employees. As of 2021, its apps have been downloaded over 500 million times. Lightricks apps include: Facetune, Videoleap and Photoleap
Show Notes:
(01:00) - Zeev’s background and story
(02:54) - Early days of Lightricks
(05:55) - How content Creators’ goals have changed
(08:37) - Initiatives to support mid-level Creators
(14:43) - Challenges with burnout
(18:39) - Power of user-generated content
(21:25) - Comparing content strategies and associated performance
(26:30) - Will AI-generated content be disruptive to the industry
(34:30) - Providing Creators with additional opportunities to monetize
🎧 Listen on:
- Apple Podcasts: http://bit.ly/3W2egs7
- Spotify: http://bit.ly/3VZiZux
70 episoder
