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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Navigating the Arena of Influencer Marketing and the Creator Economy w/Lindsey Gamble
Manage episode 352273796 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
On this week's episode of The Influence Factor, we have Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, an influencer platform for enterprise consumer brands, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to hear everything from identifying trends to experimenting within the creator economy and influencer marketing arena.
✍️ Lindsey's Newsletter: https://www.lindseygamble.com/newsletter
🤝 LinkedIn: https://www.linkedin.com/in/lindsey-gamble/
🐦 Twitter: https://www.twitter.com/lindseygamble_
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3IIaz7U
🎧 Listen on:
- Apple Podcasts: http://bit.ly/3W2egs7
- Spotify: http://bit.ly/3VZiZux
Show Notes:
(1:12) - Personal and career background
(3:33) - Roles and experiences leading to Mavrck
(5:21) - Biggest changes in the social ecosystem over the past years
(7:52) - Finding and identifying the newest trends and news in the industry
(11:20) - Defining the Creator Economy
(13:44) - Retaining content creators on the various platforms
(17:38) - Primetime channels via YouTube
(20:10) - Where is social commerce headed
(27:28) - SEO on social media content
(31:59) - AI-generated content impact and evolution
(38:18) - Full-time brand positions for influencers
(40:30) - Q&A
44:38) - Where you can find and connect with Lindsey Gamble
70 episoder
