Manage episode 347209245 series 3286175
This week Yinka Taiwo-Peters, Senior Product Leader at Shopify, joined the podcast to discuss all things creator economy including: diversity, inclusion, monetization, and much more.
Yinka is a product leader in the creator economy space. She is currently leading the creator growth team at Shopify, following her recent experience at TikTok, Google-YouTube. Yinka is also an investor, product coach, and avid traveler.
- Shopify's Linkpop: www.linkpop.com/yinkatp
- LinkedIn: www.linkedin.com/in/yinkatp
- Yinka's Twitter: https://twitter.com/yinkatp?
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(1:15) - Yinka's career background
(3:20) - Recent trends in the space
(7:23) - Activations at VidSummit
(10:50) - Creator monetization insights
(15:23) - Digital products in the marketplace
(19:55) - Collaboration across creators
(22:09) - Diversity and inclusivity across creator groups
(24:12) - Monetization disparity
(26:50) - Benefit of content diversity
(30:55) - Yinka's latest content interest
(34:00) - New and old school apps
(36:30) - Where to follow and connect with Yinka