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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Influencers Impact in the B2B Ecosystem w/ Ryan Bares (IBM)
Manage episode 346560580 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Can B2B brands achieve results by leveraging influencers and creators? This and much more is discussed in this week’s episode! Ryan Bares, Influencer and Advocacy Lead at IBM joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.
⚡️ Full Episode https://link.chtbl.com/influencermarketing
🐦 Ryan's Twitter: https://twitter.com/ryanbares
🤳 Ryan's Instagram: https://www.instagram.com/ryan.bares/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WIY1BL
Show Notes:
(1:24) - Ryan's career background
(4:47) - Partnership trends
(6:33) - B2B influencer marketing
(7:50) - Touchpoints in B2B versus B2C
(10:50) - Platforms of focus for IBM
(13:59) - Identification process of Creators across platforms
(16:34) - Strategy behind repurposing content across platforms
(19:50) - Distinction between influencer and creator
(23:32) - Complexity of identifying thought leaders versus now
(28:11) - Challenge with pay and performance transparency
(30:55) - Celebrities collaborations
(35:24) - B2B influencer discipline
69 episoder
