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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Chinese KOLs vs. American Influencers with Dylan Harari (SuperOrdinary)
Manage episode 348481863 series 3286175
Innehåll tillhandahållet av The Influencer Marketing Factory. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Influencer Marketing Factory eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Dylan Harari, VP of Creator Partnerships at SuperOrdinary, a worldwide creator marketplace, joins Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, on this week's episode of The Influence Factor.
Hear their opinions on personal branding, viewership trends, and shifts in the creator platform space by listening to this episode!
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3F6RSIK
Show Notes:
(1:00) - Dylan's full background
(5:28) - Monetization platform utilized by SuperOrdinary to scale
(7:13) - Scaling a Creator business
(11:06) - Biggest shift in individual branding
(14:48) - Value of discoverability tools
(16:51) - US and China key creator differentiators
(25:10) - Thoughts on super apps
(29:49) - Kid Content
(34:00) - Catalog licensing model
(35:30) - Syndication
(36:35) - Where to connect with Dylan
(37:00) - LinkedIn Channel
70 episoder
