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Chinese KOLs vs. American Influencers with Dylan Harari (SuperOrdinary)
Manage episode 348481863 series 3286175
Dylan Harari, VP of Creator Partnerships at SuperOrdinary, a worldwide creator marketplace, joins Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, on this week's episode of The Influence Factor.
Hear their opinions on personal branding, viewership trends, and shifts in the creator platform space by listening to this episode!
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3F6RSIK
Show Notes:
(1:00) - Dylan's full background
(5:28) - Monetization platform utilized by SuperOrdinary to scale
(7:13) - Scaling a Creator business
(11:06) - Biggest shift in individual branding
(14:48) - Value of discoverability tools
(16:51) - US and China key creator differentiators
(25:10) - Thoughts on super apps
(29:49) - Kid Content
(34:00) - Catalog licensing model
(35:30) - Syndication
(36:35) - Where to connect with Dylan
(37:00) - LinkedIn Channel
100 episoder
Manage episode 348481863 series 3286175
Dylan Harari, VP of Creator Partnerships at SuperOrdinary, a worldwide creator marketplace, joins Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, on this week's episode of The Influence Factor.
Hear their opinions on personal branding, viewership trends, and shifts in the creator platform space by listening to this episode!
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3F6RSIK
Show Notes:
(1:00) - Dylan's full background
(5:28) - Monetization platform utilized by SuperOrdinary to scale
(7:13) - Scaling a Creator business
(11:06) - Biggest shift in individual branding
(14:48) - Value of discoverability tools
(16:51) - US and China key creator differentiators
(25:10) - Thoughts on super apps
(29:49) - Kid Content
(34:00) - Catalog licensing model
(35:30) - Syndication
(36:35) - Where to connect with Dylan
(37:00) - LinkedIn Channel
100 episoder
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