'Give them what they want... to give them what they need' with Ross Harding (Finding Infinity, Off The Grid Festival)

The Creative Coach with Dan Brophy

My guest this week is Ross Harding.

Ross is creative sustainability professional, whose brainchild is the 'Off The Grid Festival' - a solar powered dance party that takes place right in the Melbourne CBD.

Coming from an academic background in engineering and finance, Ross has found a way to combine his passions for conservation and social change with his love of techno and having a gosh darn good time.

What started as a day party just off the Melbourne city grid evolved to encapsulate a festival of ideas featuring Australia’s leading environmentalists, architects, activists, entrepreneurs and foodies.

This is how you make environmental awareness cool.

I wanted to talk to Ross about how he went from working in the corporate space to starting his own festival, from conception to completion and the hurdles along the way. For Ross this is but a small stop on an ever-evolving journey to create real change in his local environment - with a view to affect bigger change in the wider community - and globally.

The key realised in talking to Ross, is not to tell people what they should want - or even what they should do.

It's to give them what they already want, and to use it as a means to equip them with the tools to make better choices - for themselves - in future.

If you're looking to stage a never-before-seen event; make work that is designed to shift perspectives; - or create social impact using the skills developed through a 9-5 - this is a conversation for you.

Find out more via: www.findinginfinity.com (www.instagram.com/finding_infinity) and www.offthegrid.global (www.instagram.com/offthgridfest)

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