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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Setting the Record Straight: God's truth for this generation
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Innehåll tillhandahållet av MARLA ILONA and Marla ILONA. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av MARLA ILONA and Marla ILONA eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
“Setting the Record Straight” is a powerful back-to-God’s-Word show where the many misconceptions, half-truths and outright pagan doctrines that have crept into the Christian Church are exposed and rectified based on Bible truth. The end time generation needs to understand Bible prophecy so that “when you see these things happen, you shall believe”.
…
continue reading
90 episoder
Markera alla som (o)spelade ...
Manage series 90732
Innehåll tillhandahållet av MARLA ILONA and Marla ILONA. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av MARLA ILONA and Marla ILONA eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
“Setting the Record Straight” is a powerful back-to-God’s-Word show where the many misconceptions, half-truths and outright pagan doctrines that have crept into the Christian Church are exposed and rectified based on Bible truth. The end time generation needs to understand Bible prophecy so that “when you see these things happen, you shall believe”.
…
continue reading
90 episoder
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1 091 - Time of Testing - Part 3 1:10:54
1:10:54
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The Church hasn't understood the role of the Covid health crisis in end time prophecy. God is testing His people on His Natural (health) Laws and will shortly test us on His Moral (Ten Commandments) Law.
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1 090 - Time of Testing Has Begun - Part 2 40:22
40:22
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Gillad40:22![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The Covid vaccine is the preliminary test for God's people, which will help them prepare for the eternally definitive test: the seal of God versus the mark of the beast. In this study we explore the spiritual purpose and impact of the Covid vaccine.
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1 089 - Time of Testing Has Begun - Part 1 46:34
46:34
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The Plan of Salvation will soon reach the 6000-year limit. The Judgment of the Living is soon to begin in heaven. God's people perish for lack of knowledge! Join us for this important study so that you will not be unprepared for the trials just ahead.
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1 088 - Supernatural Power of the Word of God 1:06:06
1:06:06
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God's Word has supernatural power. We activate its power by faith to obtain the victories we need.
In response to His people's prayers, God is giving us a little bit more time before unleashing the winds of strife. .
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1 086 - Warning - Counterfeit of Jesus' Second Coming Is Imminent 55:51
55:51
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Satan will appear in the skies impersonating Christ in a counterfeit Second Coming this month of September when there's a great revival event planned. Sadly, most Christians will be deceived.
The Bible reveals in codes and symbols found in ancient stories what will come upon the world after the Corona Virus pandemic. In this fascinating podcast you'll see the power of Bible typology to predict end time events.
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1 084 - It's NOT About Black Versus White 53:12
53:12
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Gillad53:12![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The protests, riots and violence going on across the US and the world are not about race. They are the sequel to the Covid 19 pandemic and are also motivated by a dark political agenda.
As the time of preparation for God's people winds down, we need to trust in the power of heaven to redeem us. Our carnal nature gets in the way, but Jesus as head of all principality and power can defeat the darkness inside of us.
The Corona Virus was released in order to accelerate the establishment of the New World Order. MARLA ILONA analyzes the true nature of this regime and the strategies they're using to bring the nations of the world to their knees.
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1 081 - Preparation Time Nearly Finished 45:48
45:48
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The locked-down world is getting ready for a major transformation in government and the economy. God's people have little time left in which to prepare spiritually for the looming crisis. Now is the time to be grounded in the roots of our faith.
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1 080 - Corona Virus, Climate Crisis and New World Order 1:12:45
1:12:45
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Conversation with Pastor Arthur Branner. The beast power is using the current global crisis to collapse the economy and prepare a world takeover.
The Corona Virus pandemic is the perfect storm that will trigger a global financial collapse and the emergence of the New World Order.
![Artwork](/static/images/128pixel.png)
1 078 - Book of Daniel 8: Eden Restored 59:07
59:07
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Portions of the Book of Daniel had been sealed until the time of the end. In the unsealing process we discover how God will confirm His holy covenant with HIs people at the end of time. Eden Lost becomes Eden Restored.
Beautiful bible study of the vision of the ram and the he-goat in Daniel Chapter 8. Powerful revelations from the portion of the Book of Daniel that was sealed until the time of the end.
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