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B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing
Manage episode 449281262 series 3559974
Innehåll tillhandahållet av Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he's seen how the creator economy can transform B2B marketing, and he's captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.
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