6 Ways to Keep a Subscriber

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

As a subscription box owner, you spend so much time working to gain new subscribers. But how much time and energy do you put into retaining your current subscribers?

Cancellations are a reality of the subscription box industry. No matter how amazing your subscription box is and no matter how much time and effort you put into creating an outstanding subscriber experience, some subscribers will cancel.

That doesn’t mean there’s nothing you can do to reduce the number of cancellations and retain more subscribers. Even a small increase in retention rate can make a big difference.

Let’s talk about six things you can do to retain more subscribers.

• Keep Things Trendy or Seasonal
• How often do you change up the lineup of items in your box? I’m always researching new trends and thinking ahead to what holidays or seasons are coming up. Keep things fresh and fun to keep subscribers excited about what’s coming next month!
• Ask Your Subscribers What They Want
• Simply including your audience in the decision-making process can make a huge difference. Send out questionnaires and surveys or poll them on social media. Getting their input creates buy-in and a greater feeling of community.
• Engage With Your Subscribers
• During your monthly LIVE unboxing, engage directly with subscribers. Are you using SMS messaging? Text subscribers, asking what their favorite item was and asking for pics of them using or wearing something from the box. With their permission, use those pictures for social proof and to make subscribers feel even more a part of your community. People love to feel included!
• Create Added Value
• Your subscribers are the VIPs of your business. Make sure they feel that way. Send subscriber-only emails or surprise them with a coupon in their box good toward something in your shop. Need more ideas? Grab my resource - 10 Ways to Surprise and Delight Your Subscribers.
• Offer a Lower-Priced Tier in Your Subscription Box
• The number one reason people cancel their subscriptions is financial. Offering a lower-priced tier at the point of cancellation is one way to retain them. Some subscribers will love this option and may even move back up to the higher tier when their budget allows.
• Billing and Follow Up
• It’s not fun or exciting, but keeping track of billing issues and missed payments can make a huge difference in managing subscriber turnover. Payments are missed because of card changes or changes in addresses and sometimes subscribers forget to update their info. Reminders and personal follow-up can eliminate so much of that.

Track your retention rate every month. If it starts to slip and fall below 80%, you have an issue that needs to be addressed quickly. Put time and effort every day into retaining subscribers.

Join me for this episode for quick tips on boosting subscriber retention. Simple changes can make a big difference—tune in now!

10 Ways to Surprise and Delight Your Subscribers.

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