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Scot Delorme — A SHOC Energy Drink Co-Founder on Creating a Health & Fitness Energy Brand
Manage episode 334074636 series 2858394
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Scot Delorme, is the President and Co-Founder of A SHOC Energy Drink.
Scot fell into the beverage business by accident. Whilst away travelling a family friend reached out about a business opportunity to become a partner in a drinks company. Scot learnt all aspects of the beverage business and eventually took over the company. He started another brand called 24C, an emergency vitamin c packet. He sold the company after just a year. He knew how to create beverage brands which down the road lead to working with Monster Energy where he became VP of Innovation and would come up with all of Monster's flavors.
Delorme stayed at Monster for 8 years. He then partnered with Lance Collins who foundered FUSE and BodyArmor to launch A SHOC in 2019 which at the time was called Adrenaline Shoc. Scot wanted to launch a brand that was health, had no sugar that athlete's could drink. They got NSF certified started an athlete team including Paul Rodriguez (P Rod), Chase Elliott, Billy Kemper, Dashawn Jordan.
Joining us is sports performance trainer Joe Cancellieri who runs the onsite athlete gym and program at A SHOC. Joe will be running us through their fitness center and Scot will give us the lowdown on how they are building their brand and what campaigns A SHOC has coming up.
Enjoy and get rad!
You can follow what A SHOC is up on Instagram at ashocenergy and be sure to follow Joe Cancellieri.
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