Hypothesis-Driven Product Management with Tanja Lau - Productized 24 TalkInTen

Product Agility

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Productized 2024 is our third conference of the year, and we’re excited to bring you exclusive bonus episodes straight from this dynamic event!
In this special series from the Productized 2024 conference, we bring you another exciting episode of TalkInTen, where we engage in quick but insightful conversations with industry leaders who are redefining product and business agility. Broadcasting directly from Lisbon, this episode features Tanja Lau, an expert in product management and host of the upcoming Product Academy Tough Stuff podcast.
Tanja on LinkedIn - https://www.linkedin.com/in/tanjalau/
Here is the synopsis of Tanja's Workshop:
Build – Measure – Learn. It all sounds so simple in theory. Yet, so many of us are trapped in some sort of feature factory. This workshop is focused on one of the hardest skills in product: asking smart questions, framing them as hypotheses and deciding which experiments and opportunities to pursue.
Tanja shares key insights from her workshop on hypothesis-driven product management, focusing on the importance of framing decisions effectively, creating clear hypotheses, and understanding who makes the final call in the product development process. She addresses the challenges of moving beyond feature factories, offering practical advice on decision-making and testing strategies that lead to meaningful outcomes.

Tune in to hear about the concept of "decision currency" and how Tanja optimizes her life and work for joy, balancing professional choices with personal values. This episode is packed with actionable takeaways for product managers looking to enhance their decision-making processes, drive team agility, and create more impactful products.
If you enjoy the show, please leave a review and stay tuned for more great episodes from the Product Agility Podcast!
Use code PROD24 for 15% off training courses at Sheev.
Sheev - https://www.sheev.co.uk

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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Ben Maynard

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Product Agility Podcast

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Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

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