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Innehåll tillhandahållet av USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Melissa Waggener Zorkin on Finding your Purpose — And Leading With It

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Manage episode 275626996 series 2756647
Innehåll tillhandahållet av USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Fulfillment and purpose: two things that we all search for throughout our lives, and maybe have been thinking more about lately in our new normal. And two things that Global CEO and Founder of WE Communications Melissa Waggener Zorkin thinks about constantly. Leading with purpose and fulfillment in mind, Melissa and her agency have built strong, authentic campaigns over the years for big companies like Microsoft and Khan Academy.

Melissa's secret to success? Listening intently to internal voices and connecting everything they do to an organization's innate purpose. In this episode, Melissa will discuss the importance of having a diverse employee base and the increased need for focusing on diversity retention in the communications industry, what it means to find your organization’s purpose, and how to tie it to your campaigns to create authentic content that resonates with your audiences.

This discussion is part of our series reviewing the 2021 Relevance Report, a collection of essays from industry leaders which explores how to communicate with American consumers during this unprecedented time of COVID-19 and heightened political divide. Download your copy of the 2021 Relevance Report today at annenberg.usc.edu/relevance.

Featuring:

Melissa Waggener Zorkin (@melissawz), Global CEO and founder of WE Communications

Host:

Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

  continue reading

35 episoder

Artwork
iconDela
 
Manage episode 275626996 series 2756647
Innehåll tillhandahållet av USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Fulfillment and purpose: two things that we all search for throughout our lives, and maybe have been thinking more about lately in our new normal. And two things that Global CEO and Founder of WE Communications Melissa Waggener Zorkin thinks about constantly. Leading with purpose and fulfillment in mind, Melissa and her agency have built strong, authentic campaigns over the years for big companies like Microsoft and Khan Academy.

Melissa's secret to success? Listening intently to internal voices and connecting everything they do to an organization's innate purpose. In this episode, Melissa will discuss the importance of having a diverse employee base and the increased need for focusing on diversity retention in the communications industry, what it means to find your organization’s purpose, and how to tie it to your campaigns to create authentic content that resonates with your audiences.

This discussion is part of our series reviewing the 2021 Relevance Report, a collection of essays from industry leaders which explores how to communicate with American consumers during this unprecedented time of COVID-19 and heightened political divide. Download your copy of the 2021 Relevance Report today at annenberg.usc.edu/relevance.

Featuring:

Melissa Waggener Zorkin (@melissawz), Global CEO and founder of WE Communications

Host:

Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

  continue reading

35 episoder

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