Gå offline med appen Player FM !
Melissa Waggener Zorkin on Finding your Purpose — And Leading With It
Manage episode 275626996 series 2756647
Fulfillment and purpose: two things that we all search for throughout our lives, and maybe have been thinking more about lately in our new normal. And two things that Global CEO and Founder of WE Communications Melissa Waggener Zorkin thinks about constantly. Leading with purpose and fulfillment in mind, Melissa and her agency have built strong, authentic campaigns over the years for big companies like Microsoft and Khan Academy.
Melissa's secret to success? Listening intently to internal voices and connecting everything they do to an organization's innate purpose. In this episode, Melissa will discuss the importance of having a diverse employee base and the increased need for focusing on diversity retention in the communications industry, what it means to find your organization’s purpose, and how to tie it to your campaigns to create authentic content that resonates with your audiences.
This discussion is part of our series reviewing the 2021 Relevance Report, a collection of essays from industry leaders which explores how to communicate with American consumers during this unprecedented time of COVID-19 and heightened political divide. Download your copy of the 2021 Relevance Report today at annenberg.usc.edu/relevance.
Featuring:
Melissa Waggener Zorkin (@melissawz), Global CEO and founder of WE Communications
Host:
Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
Follow us: @Center4PR (Twitter, Facebook and Instagram)
Newsletter: News from the USC Center for Public Relations
Visit our website: https://annenberg.usc.edu/research/center-public-relations
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 episoder
Manage episode 275626996 series 2756647
Fulfillment and purpose: two things that we all search for throughout our lives, and maybe have been thinking more about lately in our new normal. And two things that Global CEO and Founder of WE Communications Melissa Waggener Zorkin thinks about constantly. Leading with purpose and fulfillment in mind, Melissa and her agency have built strong, authentic campaigns over the years for big companies like Microsoft and Khan Academy.
Melissa's secret to success? Listening intently to internal voices and connecting everything they do to an organization's innate purpose. In this episode, Melissa will discuss the importance of having a diverse employee base and the increased need for focusing on diversity retention in the communications industry, what it means to find your organization’s purpose, and how to tie it to your campaigns to create authentic content that resonates with your audiences.
This discussion is part of our series reviewing the 2021 Relevance Report, a collection of essays from industry leaders which explores how to communicate with American consumers during this unprecedented time of COVID-19 and heightened political divide. Download your copy of the 2021 Relevance Report today at annenberg.usc.edu/relevance.
Featuring:
Melissa Waggener Zorkin (@melissawz), Global CEO and founder of WE Communications
Host:
Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
Follow us: @Center4PR (Twitter, Facebook and Instagram)
Newsletter: News from the USC Center for Public Relations
Visit our website: https://annenberg.usc.edu/research/center-public-relations
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 episoder
Tutti gli episodi
×
1 The evolving world of PR & Comms, with Pilaar Terry 40:38

1 AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan 33:38

1 Strengthening workplace culture through communication, with David Michaelson, PhD 35:38

1 A Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg 26:47

1 Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman 36:40

1 2024 Relevance Report Discussion: Welcome to AI 57:20

1 How AI is transforming the future of PR and communications 25:58

1 PR & Its Role in Mental Health Support 40:04

1 Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement 35:19

1 Public Relations in the Age of Social Media with TikTok Satirist ColorMeLoverly 39:05

1 Driving Corporate Activism with Lyft's Dominic Carr 26:32


1 Building With Purpose: Elyse Cohen of Rare Beauty 29:26

1 Combating Media Bias with Vanessa Otero of Ad Fontes Media 32:46

1 Brand Purpose Best Practices with Burghardt Tenderich and Julia Kiefaber 34:23
Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.