2024 Relevance Report Discussion: Welcome to AI

PR Future, the USC Center for Public Relations Podcast

Innehåll tillhandahållet av USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

1y ago 57:20

MP3•Episod hem

In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.

Download the 2024 Relevance Report on the Center for Public Relations website at USC Annenberg.

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

34 episoder

#Higher Education #Business #Marketing #USC Annenberg Center for Public Relations #Fred Cooke #Golin #Social Media #Annenberg #Center For Pr #Public Relations #Activism #Southern California #Podcasting Education #USC Annenberg #USC #PR Future