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Innehåll tillhandahållet av Metrics & Chill. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Metrics & Chill eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)
Manage episode 440628662 series 1848080
Innehåll tillhandahållet av Metrics & Chill. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Metrics & Chill eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
In this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal.
188 episoder
Manage episode 440628662 series 1848080
Innehåll tillhandahållet av Metrics & Chill. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Metrics & Chill eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
In this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal.
188 episoder
Alla avsnitt
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Metrics & Chill - Predictable Growth for B2B
1 163: Why You're Losing to 'No Decision'—and How to Fix It (w/ Jen Allen-Knuth, DemandJen) 35:07
35:07
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35:07Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we explore why so many deals end in "no decision" and how to turn those losses into wins. Join us as Jen Allen-Knuth, aka Demand Jen, breaks down the "Cost of Inaction" framework—a powerful approach to showing prospects what they're losing by sticking with the status quo. Learn how to reframe your conversations, overcome status quo bias, and close more deals. Follow Jen Visit Demand Jen…
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Metrics & Chill - Predictable Growth for B2B
1 162: How to Use Historical Data to Plan Future Growth (w/ Megan Bowen, Refine Labs) 35:45
35:45
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35:45Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we'll dive into how to drive predictable growth by leveraging historical data. Join us as Megan Bowen, CEO of Refine Labs, shares the secrets behind the "Revenue Performance Assessment" framework — a method they use to uncover growth opportunities, improve paid search and social strategies, and drive more qualified conversions. Follow Megan Visit Refine Labs…
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Metrics & Chill - Predictable Growth for B2B
1 161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design) 45:07
45:07
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45:07Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we'll look into the "Revenue Architecture" framework, a proven method to transform your business into a revenue-generating machine. Learn how to optimize your sales process, set clear targets, and increase your bottom line with expert insights from Roee Hartuv, a Revenue Architect at Winning By Design. Follow Roee Visit Winning by Design…
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Metrics & Chill - Predictable Growth for B2B
1 160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote) 1:01:56
1:01:56
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1:01:56Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we'll discuss how to create a powerful social strategy that not only increases brand awareness but also drives tangible revenue for your business. Discover effective social strategies that directly impact your pipeline and proven techniques to identify the social content that truly resonates with your audience and leads to bottom-of-the-funnel results. Follow Darien Visit Antidote…
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Metrics & Chill - Predictable Growth for B2B
1 159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo) 50:48
50:48
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50:48Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to craft a marketing plan that aligns with your company’s revenue goal, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams to identifying the “levers” you need to pull to have the best chance of hitting your target. Read the summary Follow Sam Visit Loxo…
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Metrics & Chill - Predictable Growth for B2B
1 158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale) 27:37
27:37
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27:37Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal. Follow Dougie Explore SourceWhale…
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Metrics & Chill - Predictable Growth for B2B
1 157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union) 54:18
54:18
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54:18Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable marketing program that brings the best return on investment (ROI) possible. Follow Adam Explore Growth Union…
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Metrics & Chill - Predictable Growth for B2B
1 BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume) 49:43
49:43
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49:43Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounting. They explore how Germeen’s focused content strategy on YouTube helps her connect with smaller nonprofits, driving business growth and outperforming industry benchmarks. Tune in to discover how data-driven insights and value-driven content can elevate your YouTube game! Follow Jamar Diggs and Germeen Guillaume Explore J Diggs Media…
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Metrics & Chill - Predictable Growth for B2B
1 BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing) 54:31
54:31
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54:31Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for mental and behavioral health clinics. She discusses the use of tools like Databox for reporting, the transition to telehealth, the impact of AI on marketing, and the value of a collaborative industry approach in driving business growth and performance. Links: Follow Jennifer Explore Beacon Media + Marketing…
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Metrics & Chill - Predictable Growth for B2B
1 156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department) 56:13
56:13
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56:13Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goals, and make data-driven decisions. Follow Alli Explore Hypothesis Department…
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Metrics & Chill - Predictable Growth for B2B
1 BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea) 44:37
44:37
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44:37Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out: How Andi transformed Big Sea from a local web design agency to a specialized marketing company for nonprofits, healthcare, and human services Lead generation tactics, including a unique grant program for nonprofits and robust email marketing The importance of metrics and benchmarking for data-driven growth, alongside effective content strategies like SEO and landing pages…
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Metrics & Chill - Predictable Growth for B2B
1 BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial) 27:07
27:07
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27:07Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Guy Alvarez, founder of Good2bSocial , shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn: How Guy built a thriving digital marketing agency specifically for the legal sector Content marketing strategies to improve client engagement and website traffic How to integrate and analyze marketing data for law firms using real-time analytics dashboards and tools like Databox…
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Metrics & Chill - Predictable Growth for B2B
1 BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat) 47:58
47:58
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47:58Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ali Schwanke, CEO of Simple Strat , shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the importance of strategy before tactics, and more.…
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Metrics & Chill - Predictable Growth for B2B
1 BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom) 43:08
43:08
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43:08Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn: How Adam's agency employs benchmarks to measure their performance against other leading HubSpot partners His agency's marketing and sales tactics Managing different team member personalities in the workplace Optimization of the sales process, client services, and the pivotal role of feedback and reviews ... And a ton more! Links: Follow Adam Visit BBD Boom…
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Metrics & Chill - Predictable Growth for B2B
1 BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily) 55:35
55:35
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55:35Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and research, leveraging webinars for content distribution, and the importance of customizing CRM systems for individual organizational needs. Links Follow Connor Explore hapily…
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