Innehåll tillhandahållet av Mark Magark. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mark Magark eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app Gå offline med appen Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innehåll tillhandahållet av Mark Magark. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mark Magark eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Get to know your favorite people from Twitter! Who are they--like, really? Listen as they make friends with Mark Magark.
Innehåll tillhandahållet av Mark Magark. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mark Magark eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Get to know your favorite people from Twitter! Who are they--like, really? Listen as they make friends with Mark Magark.
Hillary (@smithsara79) is definitely NOT SARA. She’s Hillary. And she talks with Mark about her dogs, the importance of laughter, staying up late, meeting her bf, why she joined Twitter, human Roombas, and so much more! Hillary LOVES her friends! Just SOME of the shoutouts in this episode: @caithuls @SkinnerSteven @CopernicusG @AdamBroud @ThatAdamKid @CyborgHanky @CaraWeinberger @TragicAllyHere @Bridger_W @JillianKarger @IvoryGazelle Today’s episode is brought to you by Hillary’s tweet about Nature’s Valley granola bars.…
This is your chance to become best friends forever with comedy genius / superbabe Sky, better known as @iamspacegirl! Today’s episode is brought to you by Highway Billboards.
Mark makes friends with the outrageously hilarious Will Heinemann-Johnson, better known as @upsidedowntrash! This episode is brought to you by @Interested_Pod and Coffee Enemaz.
Mark talks with the hysterically funny Ash [last name redacted], sometimes known as @adult_mom! They talk about kids, mouse problems, internet pals, doing funnies, and “Ash Starter Packs.” Then, Ash answers all your questions! Enjoy . Today’s episode is brought to you by Iced Coffee.
Mark finally gets to talk with his very good friend, @Dave_Cactus! Listen for the sound of Dave drinking Irn Bru, the most disgusting soda in all of Scotland. Then keep listening for all of Dave’s amazing stories, jokes, answers to your questions, and even to hear him insert several coins into his very own nose. This episode is brought to you by Stairs. Thank you to @MikeBigby for recording the ad(vert).…
Part 2 of my conversation with @andrewchamings, in which he answers your questions! Guest co-host is @maisonwithapen. This episode is brought to you by Contact Lens Solution.
Episode 13 features the brilliant @andrewchamings, with special guest host @maisonwithapen! Hear what Andrew has to say about “shirt-cocking,” babies abandoned at fire stations, his numerous writing projects, and more! This episode is brought to you by Socks.
Kellen Schneider (@captainkalvis) joins Mark and guest host Michael (@Home_Halfway) to talk about comedy, life after college, and his time in L.A.! This episode is brought to you by Skin.
Brandan Moretton, otherwise known as @LeBearGirdle, tells Mark about his horrifying car accident! Don’t worry, he lived, bitch . This episode is brought to you by Chocolate. “Eat chocolate.”
Hi, friends! Episode 9 features the delightful Morgan Mayfield, better known as @House_Feminist. Mark and Morgan chat about choices, college, debt, ostrich blazers, babies, smoothies, being funny online, the freedom of writing, middle-school personalities, hairstyles, and more. This episode is brought to you, once again, by Bagels. Enjoy !…
Podcast Crossover! This week, the tables are turned. Mark is the guest on @SkinnerSteven’s podcast, Friends of the Show. Hear what Mark has to say about predictive text, social anxiety, sidekicks, and his favorite tweets of all time. If you like this episode of Friends of the Show, please subscribe on iTunes and follow @FOTSpod, as well as the host @SkinnerSteven. Much like the Making Friends podcast (which is obviously your favorite podcast of all time and will never be superseded by any other podcast ever), @FOTSpod is a wonderful way to get to know your favorite tweet makers. A million thanks to the sensational Steven Skinner of @FOTSpod!! Enjoy !…
Episode 8 features the magnetic @TragicAllyHere, who goes by Ally Probst in the wider world. Mark & Ally talk about kids, life, religion, writing; and Ally tells an unusual Christmas story about a certain infected body part. . Today’s episode is sponsored by Bagels. This is the first in a series of advertisements with mouthwatering bagel recipes. . Enjoy !…
Episode 7 features the dazzlingly talented @Home_Halfway, aka Michael! Mark and Michael talk about napkins, life in Chicago, politics, mental health, and the romantic story behind Michael’s marriage. All your questions will be answered! I think. I’m not sure, actually. You’d better have a listen and find out for yourself. Today’s episode is brought to you by my neighbors’ loud-ass music. Listen to it, whether you like it or not. Have fun!…
Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.
Gå med i världens bästa podcast-app och hantera dina favoritshower online och spela dem offline på våra Android och IOS-appar. Det är gratis och enkelt!